Can someone please explain how Search Engine Optimization works. And do you need to bold Keywords for them to be recognized?
A very short answer would be.
Find the keywords related to your content
Optimize your AWESOME content to reflect these keywords
Get quality back links from web-sites that have a good reputation.
Bold keywords is a very tiny factor in optimizing your site. The title and header tags are more important and then probably keyword density. This is a lengthy topic but this is the answer in a nutshell.
no you don't need to bold words for them to be recognized. There is a lot to SEO - I have a hub that is an illustrated guide on how to do it. There have also been many other hubs written on the subject. I advise reading those.
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