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How to Get Free Traffic by Increasing Your Page Rank

Updated on March 19, 2011

Page Rank

Page Rank is a value that measures how powerful your page is on the worldwide web. When your page links to another page, it is effectively giving out some of its powers to the other page. The more links that come to your page, the more powers your page receives. If you get a link from a page with a lot of powers, the more powers your page will receive. These powers are very important because they are used in determining your page's ranking in the search results. These powers are what are called page rank, PR.

These powers (PR) are measured in a scale from PR-0, PR-1, PR-2 ... ....PR-10. The figure 1 has no zero, so it is PR-0. The figure 10 has one zero, so it is PR-1. The figure 100 has two zero, so it is a PR-2. The figure 1000 has three zero, so it is a PR-3. This goes on until the figure 10,000,000,000 which has ten zero, so it is a PR-10.

This therefore tells us that you need ten billion links from pages with a PR-1 to equate to only one link from a page with a PR-10. The assumption here is that there are ten billion pages in the entire World Wide Web. When more pages are added, adjustment is made accordingly. This illustration tries to avoid complex math so that the ordinary reader who is not friendly to math can get an idea of what is happening. The actual proportions of variables are only known to Google and are top secrets.

When you create a single page web site, that page is given a value 1. Create another page and you get a total of 2 for your two-page web site. Since you are creating a network, the law says the two pages must be linked together. You can link page A to page B, thus page A is effectively giving out some of its powers to page B. Page B thus has more value than 1 whilst page A has a lower value than 1. But page B must be linked to another page to complete the network - it can either be linked back to A or to another page in the World Wide Web.

Page Rank in a site increases as the number of pages in the site increases. The more pages you have in a site, the higher the Page Rank becomes. You can therefore add links from all the other pages to your home page so that your home page will have a higher Page Rank than the other pages in your site. But remember there must always be a link to navigate into every page and a link to get out to either another page in your site or another page in the rest of World Wide Web; otherwise you may end up with dangling links which are links that point to any page with no outgoing links. Ideally when you create a new page, the Page Rank for your site increases but the rest of World Wide Web loses by a similar amount.

Links into the site from the outside is one way to increase a site's total Page Rank. The other way is to add more pages. The opposite is also true: Links from the site to the outside is one way to reduce a site's total Page Rank. The other way is to reduce the number of pages.

Outbound links like form actions and links contained in JavaScript code like the Google adsense ads do not leak Page Rank.

When Google spiders visit your site, they count all the links, and then using an approximation equation, they compute the corresponding Page Rank for each an every page in the entire World Wide Web. It really must consume a lot of computer time and energy.

Some links can cause a site to be penalized by Google. Google rightly figure out that you cannot control which sites link to your site, but you can control which sites you link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if you link to penalized sites. So be careful which sites you link to. If a site has PR-0, it is usually a penalty, and it would be unwise to link to it.

With your keyword density and frequency right, give yourself a maximum of 50 points. Another maximum of 50 points should come from page rank. Multiply the two and you get a value that will determine your position in search engines' search results. Your keyword density and frequency can be zero but your page rank should always be greater than zero unless there is a penalty.

What does this Page Ranking teaches us? - that it will take a lot more additional effort for a page to move up to the next Page Rank level than it did to move up from the previous Page Rank level. To move beyond the PR-5, it's only the well established marketers with good tools and resources who are able to do that. They have thousands of pages with virtually all the keywords you can think of. With such high Page Ranking and rich keywords, these top marketers will always occupy the first pages of search engines' searches. When people search the web, they hardly go beyond the third page of search results. This means that the Page Ranking probability algorithm is biased in favour of well established marketers where the winner takes it all. Ask yourself this: why is it that the small marketer hardly earns (per a whole month) more than the minimum hourly pay?

What should the small marketer do to overcome this? A mother will easily move a basketful of oranges from point A to B, but her three years old child can move it only if he was to move a single orange one by one. And the small marketer can move the Google's World Wide Web only if he was to approach it in small social bookmarking and community networks websites one by one. Examples of these social networking websites are Squidoo, Facebook, Myspace and so on and so forth. Here the small marketer can be able to bulldoze and be on the front page without much hassle. In addition the combined forces of these small marketers end up giving these social networking websites very high Page Rankings. If the small marketer can join five or so such social networking websites, he will then be doing something that is workable and will be rewarded accordingly.

The Author’s page is designed to help beginners and average readers make some money as an extra income to supplement what they may be earning elsewhere - details of which you can find in My Page, if you will.


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    • profile image


      7 years ago

      That was really gold mine article. Strategics in driving traffic to one's website have been an indispensable one for social media marketing. Got a handful of tips and learning here. Now its time for applied learning.

    • profile image


      7 years ago

      This is very informative and well-explained article about Page Rank. I didn't know that links from within your pages of your own site can actually increase page rank; and when the pages or posts increases. Thanks for this. Cheers!:-)

    • Avoidscam profile image


      7 years ago from india


      Make a backlink from high PR site . Your site PR will increase suddenly .

    • profile image


      9 years ago

      about the business

    • profile image

      Xavier Jude 

      9 years ago

      Great article for beginners like me. Keep up your good work.

    • ngureco profile imageAUTHOR


      10 years ago

      Thank you, Multimastery. The idea is to experiment on what works best for you without spending too much time on it because experimenting can be very expensive. I have found out that if you post your hub on hubpages and then immediately write something small about your new hub on Google’s blogspot with an outbound link back to your hub, your new hub will be spotted faster by Google. This is a sure way to ensure that your hubs are CONSISTENTLY indexed by Google at between five seconds and six hours rather than having to wait for 72 hours.

    • profile image


      10 years ago

      Great writeup ngureco! This pagerank thing can get a little complex trying to understand the mathematics behind it, but the bottom line is that you've summed up the jist of it all. Inbounds links, traffic generation, keyword usage, SEO, etc all play a part in helping to increase Pagerank. I've found that by writing here at HubPages, we have a great advantage to ride off the high PR of HubPages - and our content can appear on top of search engine results in a matter of days or a few weeks - instead of months or years. This is a very Powerful benefit here!

      Firefox has a few great plugins that automatically show a sites pagerank as you browse - which comes in handy! Here's one I use

    • profile image

      93civEJ1 @ muchfreetime 

      10 years ago

      Thanks for the info. Helps the clueless like myself!!

      Hopefully Ill be "moving on up" in the future. :)

    • profile image

      the dentist 

      10 years ago from Midwest

      Thanks for the information. PR is a curious item indeed.

    • profile image

      linkbid script 

      10 years ago

      These are all great ideas for making money online I just posted a new hub explaining how to make a ton of easy cash on the internet using linkbid script.

    • profile image


      10 years ago

      Appreciate the article and all the comments - very helpful.

    • profile image

      kunnu singh 

      10 years ago

      nice site.

      thanks for this information.

      plz help me .. how to increase google page rank

    • Karen Ellis profile image

      Karen Ellis 

      11 years ago from Central Oregon

      Thanks. this is very confusing to me, but you have cleared up somethings also.

    • ngureco profile imageAUTHOR


      11 years ago

      Outbound links will leak Page Rank to that page you are linking to. Inbound links or back links will increase your Page Rank to your page. There are cases where you have to put that outbound link because you are benefiting in one way or the other. If your hub is in a social site like hub pages with a high PR of 6-plus, this shouldn’t worry you much – But you have a small job to:

      1. You have to write interesting, useful and original post in your page.

      2. You have to get involved in hubpages communities by participating in reading other peoples posting and posting sincere comments.

      3. You have to reach out to the greater internet community by back linking to your posting in hubpages. Use social book marking sites. These sites will bring massive traffic to your page in hubpages. That traffic you bring will be useful to you, to me and to hubpages. My traffic will also be useful to me, to you and to hubpages. When hubpages realizes that all that traffic is coming because of your one page posting, then your posting will be placed in front page so that it continues to pull more and more traffic for them. With your posting in the first page of hubpages, you will now feel what it feels to be in high PR.

      Here is a good free PR tool for you:

    • Susan Ng profile image

      Susan Ng Yu 

      11 years ago

      "Links from the site to the outside is one way to reduce a site's total Page Rank."?

      I thought we were supposed to provide as many helpful links to other sites (as long as we only link to a single domain a maximum of 2 times) to increase our hub's "usefulness"? :O Did I understand it incorrectly? :O

    • ngureco profile imageAUTHOR


      11 years ago

      Thank you,  AndyBaker. You are right in the points you highlighted. The Math in page ranking can get a little complex. Different search engines will use different variation of the variables from time to time depending on how markets are changing. These variations are top secrets at Google. And because we have to use numbers that the common person will understand, then its only fair that he get an idea of what is happening.  Thank you

    • AndyBaker profile image


      11 years ago from UK

      Good outline, but I have a few points...You analogy of the number of zeros equating to toolbar pagerank is slightly off - Google works on something more like a base of 8.When a site has a PR0 in the toolbar (not that we should take ANY notice of toolbar pagerank anyway as it's incorrect) it's not usually banned - it's usually a new or un spidered page. Also in your last paragraph you suggest that "50 points" - i.e. half of factors that decide your ranking is "keyword density" - which is an on page factor. This is incorrect - on page factors have influence on a sliding scale and at best they only account for 10-20%. It's off-page factors that make the difference - i.e. links :-)I just thought I should clear those points up for you :-)


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