ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Keyword Search Lite

Updated on October 3, 2014

Quick and Dirty Keyword Analysis

Several years ago, I wrote up my method of keyword analysis for a SquidU forum post. SquidU and Squidoo are gone, but the information from that post is still useful.

Below you'll find the text and images I used on the original lens I wrote on the topic, lightly edited to fit the Hubpages format. I hope you find this useful ... if so, I may rework this hub.

Original Introduction

I recently wrote up my method of keyword analysis for a SquidU forum post. Since it will eventually fade away, I thought I'd make a lens for reference.

This really is a quick and dirty method of choosing lens urls and keywords. There are much better methods, that will produce better return ... but they take several hours to do. My method can be completed in about 15 minutes.

I am going to use the research I did for my lens Addi Knitting Needles as an example. [The link points to the hub now.]

Addi Knitting Needle
Addi Knitting Needle

Step 2: Google Keyword Analysis

Example Keyword Search
Example Keyword Search

Step 1: Come Up With a Lens Idea

The first step in the process is to come up with an idea for the lens. In this case, I wanted to make a sales lens for Addi Knitting Needles, one of the premium brands.

I then opened Google's Keyword Analysis Tool, and entered a couple of terms in the search box. I adjust the other settings as shown above, especially if I'm building a niche lens.

I'm interested in only two columns in the Results section: the keywords and the Global Monthly Searches. I click the Global Monthly Searches colum title to place the results in order, and see what looks like a possible lens url or lens title. I want something with good search results that will read well for people. "knitting needles addi" just doesn't sound good as lens text.

Addi Knitting Needles looks good for both SEO and for human eyes.

intitle example
intitle example

Step 2: Google Keyword Analysis

I then clicked on the keyword in the results list. This opens a new browser window/tab with the Google search results. "Addi Knitting Needles" had millions of results. Time to give up? Not necessarily ...

You can see how many pages use your key phrase in the url or page title by starting your search with inurl: or intitle:. These pages are your real competition, because Google places a lot of weight on these factors.

As you can see, an intitle search on "addi knitting needles" shows 551 pages with that phrase in the title. That's still a lot, but a scan of the search results lets me think I can beat those pages.

inurl example
inurl example

Oops! URL Already Taken!

When I went to create my lens, I found that there was already a lens with "addi-knitting-needles" in the url.

I took a look at the lens. If it was a solid lens that covered my topic well, I knew I wouldn't have much room to create a better lens on the subject. [Some topics can work for several lenses, but a single brand of knitting needles is too specific.]

Fortunately for me, the competing lens is incomplete, and looks abandoned. My lens will be the best Squidoo lens on the subject. I can build my lens!

I did need a new url though. Back to the keyword list, where a slight mis-spelling of the brand name was still fairly popular. Many knitters refer to the needles as "Addis", and "addis knitting needles" was a very common search term. And the "inurl" was extremely low. I could do well with this term. [And I have. In doing the work for this lens, I saw I'm currently ranked at 10. Not bad for a new lens with minimal promotion!]

I used the "addis-knitting-needles" name in the url, and "Addi Knitting Needles" as my title.

This also gives me coverage on two keyword phrases in the most important places.

Build the Lens, Promote Internally, and Wait

Build your lens, referring back to the Google Keywords for module titles and key phrases in the introduction. Use the standard tips for making a good lens, including making your bio connect to the lens' content.

After you publish the lens, post about it in the SquidU "Critique Me" or "Lens Spotlight" sections. This will bring some internal (Squidoo member) traffic, Likes and maybe an Angel Blessing. This traffic will help with the initial page ranking at Google and other external search engines, and begin bringing in external traffic.

If you have a chance to promote the lens through a quest, do so. Also, this is a good time to make a few backlinks to the lens. I make 3-6, other lensmasters make more.

Now, it's time to wait. Go build more lenses.

After about 6 weeks, you should be seeing search engine traffic. Time for the next step.

[Hubpages Note: These promotion tips were unique to Squidoo, and don't work for Hubs. Do not promote your new Hub in the forums! You can, however, make backlinks.]

Back to the Keyword Tool

If you look at the Traffic tab under the lens stats, you'll see what search terms people used to find your lens. Are there popular terms that aren't in the lens? Add them. This is how I capture the "long-tail" traffic the SEO experts talk about.

Also, go back to the Google Keyword Tool. Don't put anything in the keyword search box, but do enter the lens' url in the Web Page: box. The list of keywords that shows up is what Google thinks your lens is about.

If it makes sense, scan the list for more key phrases to add to the lens.

If not, look at the lens to figure out what went wrong. Did you repeat an irrelevant phrase twice in the Introduction? Maybe you used humorous module titles? Make your changes, wait another couple weeks, and check again.

My lens is only 2 weeks old, so I don't have enough data yet for this step. But it's Google ranked at 10 for "addis knitting needles" and 20 for "addi knitting needles", and is getting 7/8 of last week's traffic from external sources. I'm happy with this lens, so far.

All comments require approval, no html allowed.


    0 of 8192 characters used
    Post Comment

    • Gayle Mclaughlin profile image


      7 years ago from McLaughlin

      Thank you for this tutorial. It makes sense to me. I am going to try some of these ideas. Thanks for the step by step help. SEO is confusing and you made it a little clearer!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)