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How to Increase Website and Blog Views Effectively

Updated on January 27, 2014
Do-It-Your-Own Writing Guide - Optimizing Published Articles
Do-It-Your-Own Writing Guide - Optimizing Published Articles | Source

As a fellow online writer, I know the feeling of frustration when our articles tend to perform poorly despite all our efforts to make it really useful, informative, amusing and/or entertaining. Hence, I am sharing with you some of the basic knowledge, tips and techniques you need to know that may help you jump over the hurdle.

Note: This is the last installment of my 3-Part DIY Writing Guide. You may want to check the bottom part of this article to navigate across the first two installments.

How much are you earning from your online articles?

See results

Estimate your Monthly Earnings!

I developed an excel tool that will enable you to roughly estimate your monthly earnings.

Estimating Monthly Earnings and Knowing How Many Articles to Write

This will require basic inputs such as your current number of articles, the average CPM you are receiving and your target monthly earning. After that, the excel will do the trick for you an estimate some figures, which you can use for setting your writing goals!

Possible Reasons for Poor Performance

It is no doubt that in the world of writing, Value embedded in your content is King; however there are times when it seems like it is not the case. But trust me, it holds true (but under certain conditions).

Some of the reasons why your article may seem to perform poorly are listed below.

  1. Insufficient value provided: there are cases that for us, writers, we already generated useful information; however, in the eyes of the readers, it may not be sufficient, perhaps because they are looking for something else. Over the year I've been writing online, I sensed that Google search engine is indeed smart enough to determine whether our article is contributing something for readers (maybe through secret metrics).Hence, if the system, through its indicators, sees that your article is not as useful and/or engaging, the search engine may bury your article down.
  2. Inappropriate article title: no matter how beautiful your content is, it will be totally ignored (i.e. not be properly ranked and shown in search engine) when the title does not clearly describe the topic and the specific subject matter. Do you think people will stumble upon an article about the practical uses of Galaxy S4 when its title is "My Galaxy S4 is so Awesome!"
  3. Blooming stage: same as the concept of product life cycle, articles tend to exhibit the born-grow-mature-decline-die pattern. Hence, it is not too common for an article or blog post magnificently written to attract hundreds or thousands of visitors immediately. It will take some time before it reaches that stage. Just be patient.
  4. High competitiveness: one of the common reasons why some of our articles tend to be buried down is because of cut-throat competition among related articles.

Illustration - Reasons for Poor Performance of Online Articles or Blog Posts
Illustration - Reasons for Poor Performance of Online Articles or Blog Posts | Source

Self Optimization Tips and Techniques

Now that you have a firmer grasp of potential reasons why you are not hitting the piñata, let's proceed with the possible remedies.

  • Update your content - to combat problems 1 and 4, you may need to add more high-value content to your articles!

    If readers are not finding much of what they really need in your output, you must learn how to identify those info and add them up to your article. This may suggest additional research and reading

    Second, if you want to compete well with other established writers, you must be ready to continuously update relevant information to your articles.This will bring forth authority which may help as well in building a great name or reputation.

    However, you must need to sustain or improve the level of engagement for your articles. (Again, Google seem to have good metrics to measure this; hence, it will be beneficial to your search engine ranking if you'll further make your articles engaging)

You may opt to take an active stance on the matter, and promote your articles in various social media channels. However, you must have high confidence that people will really read them.

Note, however, that this is just my hypothesis - that when more people get to read your articles, and they tend to stay for awhile and actually read them (an indicator of engagement), search engines may but you at higher positions in the search results page. Aside from this, I believe this procedure will hasten up in bringing your articles to the maturity stage.

Personally, this step was effective in improving the performance of my articles (but not all), and the improvement was substantial. However, if you think your article is performing okay or fine, don't change the title anymore because it may bring out an adverse (or reverse) effect. Or, if you will, be sure you have researched enough on the words you want to replace.

(You may refer back to the second installment of this DIY Writing Guide for more tips on crafting the title)

Indicators of Success

When will you know when you are already reaching a degree of success? Well, it's pretty basic, it can be the time when you are experiencing the following,

  • Sufficient amount of Comments
  • Decent level of Traffic and various shares across social media platforms
  • High page rank or position in the search engine results page
  • Organic backlinks from other online writers and blogs

3-Part DIY Writing Guide Series

For easier navigation here are the 3 parts of the series:

  1. Choosing the Right Topic
  2. Writing Value-Generating Content
  3. Optimizing Published Articles

You're done!

Wrapping Up: Effort equals Success

It is a common misnomer to believe that online writing is pure luck. Well, I'm not discounting the fact that it's still a factor, but I'm telling you - it's not the sole determining factor. In fact, effort is!

Most of the successful online writer faced a lot of slumps, and definitely generated articles that did not perform well. However, what made them successful were the efforts they poured to establish a great reputation and craft good content! But one thing is for sure, if they were able to achieve success, then we can too! It just takes some creativity, a dab of luck and an ounce of effort.

The End of the Writing Guide Series

That's about it, everyone! I hope you found this 3-Part DIY Writing Guide helpful and informative! Thank you, and I wish you all the best, my friend!

© 2013 Renz Kristofer Cheng


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    • yougotme profile image

      Renz Kristofer Cheng 3 years ago from Manila

      Thanks noenhulk! I'm glad you found this hub useful!

    • noenhulk profile image

      noenhulk 3 years ago

      Your tips and guide is very helpful. It is really useful especially for new aspiring writers. Thanks for sharing. I voted it up!

    • yougotme profile image

      Renz Kristofer Cheng 3 years ago from Manila

      Wow! Thanks for the comment DDE! I think it is every blogger or writer's dream to have his or her work read and browsed through by a lot of readers. I really am thankful you appreciate this. :)

    • DDE profile image

      Devika Primić 3 years ago from Dubrovnik, Croatia

      A useful hub with helpful tips on blogging views this information is always needed by the many new bloggers.

    • yougotme profile image

      Renz Kristofer Cheng 4 years ago from Manila

      Thanks Mahir Maric! I really hope you got a lot from this.

    • Mahir Maric profile image

      Mahir 4 years ago from Bosnia and Herzegovina

      useful hub, thanks

    • yougotme profile image

      Renz Kristofer Cheng 4 years ago from Manila

      All of these tips are tapped from my observation and experience. I just hope they are truly valid. Thanks NateB11 for dropping by, and you are welcome!

    • NateB11 profile image

      Nathan Bernardo 4 years ago from California, United States of America

      Very good, useful and pragmatic advice here. The reader must find your content and it must be useful to them, including updates. Thanks for sharing.

    • yougotme profile image

      Renz Kristofer Cheng 4 years ago from Manila

      Thank you as well for reading this hub My Cook Book! It is always my pleasure to share with the community things I've learned in online writing. :)

    • My Cook Book profile image

      Dil Vil 4 years ago from India

      Beautiful hub, i like the information. It is useful, thank you for sharing.

    • yougotme profile image

      Renz Kristofer Cheng 4 years ago from Manila

      You are welcome sprickita! Yup, it feels great sharing what we think, but undeniably, the rewards along with it are just as great at times! :)

    • sprickita profile image

      sprickita 4 years ago from Reno

      Thank You for the handy tips ... I like just writing the $ is just a bonus (or maybe it will be lol idk)