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Orange Color Psychology

Updated on September 1, 2017
Some of the author's favorite orange things
Some of the author's favorite orange things | Source

Do you like orange?

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Orange is Hot

The color of fire, orange expresses warmth, strength, urgency, prosperity, and vigor – suggesting optimistic movement, energy, and boldness (and hopefully, a change in the sluggish economic climate of the global recession of 2008 through 2012).

There’s the element of encouragement with orange,” says Leatrice Eiseman, executive director of the Pantone Color Institute and guru of all things colorful. “It’s building on the ideas of courage and action, that we want to move on to better things.

In fact, one of the many shades of orange was named as the top color of 2012 by the Pantone Color Institute. The honor was given to Tangerine Tango, a warm, glowing orange with undertones of red – think achiote on steroids!

The color orange conveys warmth and movement.
The color orange conveys warmth and movement. | Source

Modern American Color Associations

General Appearance
Mental Associations
Direct Associations
Objective Impressions
Subjective Impressions
Bright, luminous, glowing
Warm, metallic, autumnal
Halloween, Thanksgiving
Jovial, lively, energetic, forceful
Hilarity, exuberance, satiety
Table data from "Color Psychology and Color Therapy" by Faber Birren, pre-eminent color consultant.
A shiny, high-visibility orange safety cone
A shiny, high-visibility orange safety cone | Source

The Color of Energy

Always the attention-grabber, it stands to reason that orange can incite people to move if they are standing still, or cause someone to stop if they are already up and about.

This is one of the reasons why sports equipment (like running shoes, workout wear, or balls) is often a bright neon orange, and why safety cones or other types of safety equipment are colored in the same shade.

Orange is also used in marketing brands. For example, many fast food restaurants include a bright orange color in their franchise locations, whether in the furniture, paint, employee uniforms, or elsewhere. Why? To keep customers moving along!

Treating Disease with Orange

According to practitioners of chromatherapy (a method of Ayurvedic medicine), the psychological effects of orange include:

  • The ability to combine physical qualities with mental qualities
  • Releasing energy from the chakras (major energy centers) in the spleen and pancreas
  • Being the color for ideas and mental concepts
  • Strengthening the etheric body (the lowest layer in the aura), inspire emotions, and generate a sense of well-being
  • Symbolizing warmth and prosperity.

Spices in various shades of orange
Spices in various shades of orange | Source

“Orange always conveys warmth and heat, deliciousness, and a certain voluptuous quality. So it works well in the kitchen."

–Leanne Eiseman

Decorating with Orange

If you plan to use orange in your home, you have a lot to choose from. Orange combines the “vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow,” says Eiseman. This makes it perfect as a kitchen color.

Personally, I have always felt that the color orange has been underrated. Orange isn’t just the color of basketballs, American cheese, and prison jumpsuits… it’s also about pale peach and deep nectarine tones, the light, bright inside of a fresh pumpkin and its darker cooked counterpart, fiery pepper sauces, and the more profound tones of dried spices like paprika and cinnamon. Even golden browns are part of the orange family and should not be overlooked.

Orange suggests spice, warmth, and lusciousness. In fact, my kitchen is painted a pale peach tone and even years later I have not grown tired of the color (it’s also very flattering to one’s complexion, which makes it doubly useful). Consider pairing pale orange with a purple tone, like eggplant.

Terra cotta plant pots can warm up an indoor or outdoor space.
Terra cotta plant pots can warm up an indoor or outdoor space. | Source

Consider painting a single wall in your favorite apricot tone to brighten up a room, or drape a variegated orange throw over your sofa. Even simply placing a few terra cotta plant pots can work wonders in a space.

Facts About Orange

  • Psychologists have found that of all colors, orange produces the most exciting influence on mood
  • Orange is considered a comedic color
  • Peach, orange, brown, and buff are considered "appetite" colors -- stimulating the appetite
  • Orange suggests the form of a rectangle. Less earthy than red and more glowing, it produces a sharp image optically and lends itself to fine angles readily
  • In the Roman Catholic church, orange vestments signify strength and endurance.


Amber, Reuben, Color Therapy. Aurora Press, New York, 1983.

Birren, Faber, Color Psychology and Color Therapy. Citadel Publishing, New York, 1950


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    • theclevercat profile image

      Rachel Vega 5 years ago from Massachusetts

      Hey, K9! I have always liked orange, when when I was little. But I never had the guts to wear orange as much as I liked until I got older... it really is an attention-grabber and one must be prepared to handle that attention. :^)

      Thanks sooo much for stopping by; your comments mean a lot to me!

    • K9keystrokes profile image

      India Arnold 5 years ago from Northern, California

      What an interesting hub! This kind of thing fascinates me. Your article offers so much cool information about the color orange! My favorite part is how you explain the reaction on appetite the color orange has...restauranteurs could surely benefit from this (or moms with picky little eaters)! Great stuff here, Rachel!


    • theclevercat profile image

      Rachel Vega 5 years ago from Massachusetts

      Jewels, sounds like a great plan! I constantly receive compliments on my orange handbag, and I hope you receive compliments too. :^)

    • Jewels profile image

      Jewels 5 years ago from Australia

      I love orange but at the moment don't have any orange clothes. I've always had a pull towards it. It's very uplifting to me. After reading this hub I can understand why, and now I'll be on the hunt for those clothes.

    • theclevercat profile image

      Rachel Vega 5 years ago from Massachusetts

      Another orange lover, yay! Thanks, Christy! I am having a blast doing this color series. :^)

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      I have always thought that orange doesn't get the attention it deserves! Good info here.

    • theclevercat profile image

      Rachel Vega 5 years ago from Massachusetts

      Hey, Doc! It's true -- color really can help or hinder a personal working or healing environment. Faber Birren's thing was that it didn't matter which color you surrounded yourself with -- if you *liked* the color it would be helpful to you naturally.

      And thanks for the votes!

    • Doc Sonic profile image

      Glen Nunes 5 years ago from Cape Cod, Massachusetts

      Interesting topic. People don't realize how much of an effect color can have on mood and behavior. It's something that people could use more consciously to help achieve positive effects in their lives. Good hub, voted up and interesting.

    • teaches12345 profile image

      Dianna Mendez 5 years ago

      Now that I have read your hub and seen the color affect on my thinking, it is truly relaxing and stimulating as well. Wow, great topic and I really enjoyed the learning! Voted up.