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Otavalo Indians of Ecuador and the Path of Globalization, Part 1 of 3: Introduction

Updated on June 8, 2019
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Stephanie loves to save money in any way possible so she can spend it traveling and eating expensive food.

Otavalo Woman in Traditional Dress
Otavalo Woman in Traditional Dress | Source

Introducing the Otavalo Indians

The Otavalo Indians are an indigenous group of Ecuador's northern Andean region. A little over half a century ago, the Otavalo Indians were, for the most part, poor farmers with barely enough land to subsist off of. Now, the Otavalo Indians are entrepreneurs, artists, musicians, expatriots, or politicians. The Otavalos are one of the wealthiest communities in Ecuador, and are the most widely recognized indigenous group in the country. While other indigenous groups have become assimilated into the dominant “white/mestizo” or “western” culture, the Otavalo have become a symbol of national Ecuadorian identity.

Globalization and Traditional Culture???

In a world in which homogeneity is seen as a threat to local cultures, the Otavalos’ identity thrives. As a group, they have been able to adapt to globalization in a way that few other indigenous people in their country have, creating a multi-million dollar textile export industry in a country in which oil accounts for over 50% of all income. The Otavalos are praised for their business savvy and weaving skills in records dating back hundreds of years, and they have managed to carry this cultural tradition into a globalized era, embracing technology and foreign markets while maintaining strong personal and communal ties to their native valley. Their economic prosperity has given them considerable political clout, and in March 2011 an international summit of Latin American political leaders on indigenous peoples’ rights was held in their principal city.

How the Otavalo Stand Out

The Otavalos’ success in hyperbolic of all highland Indian groups; while the indigenous people of Ecuador were refused service in most hotels and restaurants and forced to give up bus seats for whites/mestizos as late as the 1980’s, they now form a social class of educated professionals and politicians and participate more than ever in national society.

The Otavalos are only one group of Quichua-speaking South American Indians, and here I run the risk of portraying them as the only indigenous group to have reached a comfortable socio-economic status. In fact, many other Quichuas run successful small businesses while maintaining their cultural identity, but I've chosen to focus on the Otavalos because they have become the most successful indigenous community of Ecuador and have embraced aspects of globalizations such as exports, travel, and tourism in a progressive and communal way that no other Indian community has.

Books that helped me write this article:


Top: This photo shows an Otavalo woman in traditional dress. The Otavalo women are easily recognizable by their embroidered blouses, black shawls, and layered beaded necklaces. The men wear white trousers and black ponchos. Otavalo's do not always dress in traditional clothing, but they often do.

Below: An Otavalo woman assists a shopper in trying on a hat.

An Otavalo woman helps a tourists try on a hat.
An Otavalo woman helps a tourists try on a hat. | Source

If you go to Ecuador, I recommend Lonely Planet Guides.

Ecuador & the Galapagos Islands (Country Travel Guide)
Ecuador & the Galapagos Islands (Country Travel Guide)
Lonely Planet is my preferred guidebook, and the one that you can use to see the largest handicrafts market in South America.


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    • stephaniedas profile imageAUTHOR

      Stephanie Das 

      9 years ago from Miami, US

      @hrymel- Thank you! I thought you would enjoy these when I was looking at your hubs...seems like we have similar interests. I did a research project on the Otavalos for a Globalization class in college, and this is the basic info from the paper, just condensed and changed from boring academia language to something I hoped was a little bit more digestible :)

    • hrymel profile image


      9 years ago from Baltimore, MD

      Love it! Thanks so much for helping me learn more about the indigenous people of Ecuador. Beautifully wrote.

    • stephaniedas profile imageAUTHOR

      Stephanie Das 

      9 years ago from Miami, US

      @Kschimmel- I'm sure she did love it. It is so beautiful to see so many different ethnicities in the people, and the natural beauty is breathtaking as well. I plan on writing more hubs about Ecuador. Thanks for commenting :)

    • kschimmel profile image

      Kimberly Schimmel 

      9 years ago from North Carolina, USA

      My daughter traveled to Ecuador and loved her time with the people there. She would love to return someday.


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