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Why use keyword clusters for SEO
Searched word groups
What do keyword clusters have to do with search engine optimization (SEO)? You need to consider how people search using search engines. Not many type a single word, they want specific information and it takes more than one word to narrow their search. When you take this into consideration it now makes sense to use more than one word. This group of words you hope others will search is a keyword cluster.
Where do you find out how to create a keyword cluster?
The simple method is to type your main keyword into a search engine. Once you get to the page one you find look for other words which complement the message you are trying to convey. Once you find what you think you’re looking for search those words. This can either narrow the field or increase it.
Most blogging platforms suggest to keep narrowing your field down. If you can find searched words where the competition is below 5000 sites or blogs you’re chances of being ranked fast are very high. The simplest way to do this is with Google AdWords tool. Take what you believe is your keyword cluster to AdWords and type it in the box at the top. Below the box hit search. This will tell you how many people are searching the cluster you put in. Below you will see a list of clusters and what their competition is.
What you are looking for in AdWords.
You are looking at two different areas. You want to see how many people have searched the cluster you are planning to use, and to find which word might be changed to reduce competition. You want the highest past searches possible with the least competition.
Once you have chosen your title you want your keyword cluster in the title, first paragraph and last paragraph. In each case every word of the cluster should be within sixty five characters. They don’t have to be in any order and it is believed it is better if they are not. Use the words in the cluster separate in your content and make sure they are in sentences which make sense to the reader. It is the readers’ comments and shares which are going to make the largest impact on where you are placed by a search engine.
One thing to consider is dating articles. There are people who search by date. This is especially so when a reader is looking for the most current information. A good way to date an article is in the copyright. It is one of the few aspects which only have to be in a blog or article once.
Something many people don’t consider however should is unique content. Writers have a tendency to use certain words or phrases which are specific to them. This helps because a search bot will find them. You don’t have to worry about optimizing these as you do it naturally. If people are searching them your blog will show up for their search even if they are used only naturally.
Less is better
It is better to under optimize than over use your keywords. The last Panda and Penguin changes were to bring under optimized blogs to a first page. Now if you use your clusters too much you will end up on page fifty instead of a page one. Your readers will determine how much value a search engine will give them. You are writing to the reader not the search engine. Interesting unique content will go further than overuse of keyword clusters in your search engine optimization (SEO).
© June 11, 2012 10:50 PM CST US Dennis Thorgesen for Lisech eMarketing, All rights reserved.