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Red Bull - "Gives You Wings" Slogan $13 Mil Lawsuit - Consumers Get $10

Updated on April 16, 2015

Red Bull - "Gives you Wings?"

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Red Bull - "Gives You Wings" Slogan $13 Mil Lawsuit - Consumers Get $10

Red Bull's popular slogan, "Red Bull Gives You Wings" has landed the company in a $13 million dollar lawsuit for "false advertising". Consumers who purchased a Red Bull in the past ten years get $10. For the past two decades, Red Bull has had the same slogan, but a consumer has called them out for using words like, "wings" and "boost".

Why? The beverage, Red Bull, does not offer its consumers any increase in physical strength. This person thought the beverage would make them stronger, faster, more intelligent, super human person. When the product did not meet their expectations, they sued Red Bull for not giving them wings.

The suit covers two different class action lawsuits charging the company with "false advertising" according to BevNet, a beverage industry publication. As a result, Red Bull has come to the agreement to pay out $13 million dollars in a settlement to its consumers.

Red Bull Address for $10 Claim

A markerP.O. Box 35123, Seattle, Wa -
Seattle, WA, USA
get directions

How to Get your $10?

If this proposal is approved, Business Insider states that the company will be offering the public a $10 check or a $15 voucher for the purchase of Red Bull products.

To make your claim and received your $10, CLICK HERE. No proof of purchase is required to submit a claim to receive your money.

In addition to filling out the claim form above, there are three other ways to receive your money.

First, you can E-mail your claim to, fax your claim to 844-533-1373, or mail the claim to Class Action Settlement Administrator at Energy Drink Settlement, c/o GCG, P.O. Box 35123, Seattle, WA 98124-5123.

The catch & Deadline Information

There is a catch though! - What is the catch? Because the lawsuit is capped at $13 million, this $10 per consumer amount will start dwindling when more than 1.3 million people apply.

Time Magazine has stated that the claim site, link above, crashed on Wednesday due to such high traffic. That is definitely not a good sign for those who applied.

March 2nd, 2015 is the deadline to apply for your claim. According to CBS MoneyWatch, despite the lawsuit, Red Bull will continue to use their slogan, "Red Bull Gives You Wings".

In fact, they are denying and wrongdoing and liability. With over 100,000 searches on Google, I would say that Red Bull has received their $13 milion back many folds over in publicity and advertising revenue.

When Do you Get your Money?

The final settlement hearing isn't set until May 1, 2015. IF the settlement is approved, there may be appeals. When the final approval of the settlement occurs, payments should be sent out within 150 days! So, fill out your claim form online, E-mail it, or mail it in and then just forget about it! Because you will be waiting a very very long time before you receive your $10 from Red Bull.

Red Bull Lawsuit - Get $10

Have you Bought a Red Bull in the last 10 Years?

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Red Bull Gives You Wings or Does it?

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About the Author

Melinda Longoria, MSM writes product buying guides and reviews on Hubpages. She also operates a successful Facebook fanpage where pregnant moms connect, Maternity Clothes Online, which has over 930 followers. She is also a mommy to three of her own beautiful children. Please feel free to post your comments and questions about this article in the below comment box.

Comments Please...

Please leave your comments below: Did you think that Red Bull would give you wings? What do you think about this lawsuit? Did these consumers take the Red Bull slogan a little too literally? Do you have anything else that you would like to add?


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    • Melinda Longoria profile image

      Melinda Longoria, MSM 3 years ago from Garland, Texas

      jponiato, vocalcoach, pstraubie48, Jodah - Thank you all for taking the time to read my article and provide insightful comments. I appreciate you all! Have a wonderful week. :-)

    • Jodah profile image

      John Hansen 3 years ago from Queensland Australia

      People should have to take some responsibility for their own stupidity. Even if the slogan "Red Bull gives you wing" is clearly false advertising, you have to be very gullible to believe it or that it makes you stronger. It also tastes o I know? I actually bought a can about 2 years ago...yuck. Maybe I'll claim my ten dollars because it didn't taste as good as I expected. Thanks for sharing.

    • pstraubie48 profile image

      Patricia Scott 3 years ago from sunny Florida

      O my...I am not a Red Bull person but even if I were ...I am just asking...Really?? Are you kidding me? I am sorry...

      Thanks for sharing just goes to show that when we think we have herd it all...we find out, there is always something else

      Angels are on the way to you this morning ps

    • vocalcoach profile image

      Audrey Hunt 3 years ago from Idyllwild Ca.

      I never drink this. I found your hub to be informative, well-written and interesting. Thanks for sharing and I will share as well.

    • jponiato profile image

      jponiato 3 years ago from Mid-Michigan

      You've got to be kidding me. What a crock.

    • Melinda Longoria profile image

      Melinda Longoria, MSM 3 years ago from Garland, Texas

      ConspuracyTheorist, thank you for clarifying this information for us.

    • profile image

      ConspuracyTheorist 3 years ago

      Ann1Az2, the woman who sued McDonald's was seriously injured by coffee that was over two hundred degrees ferenheit. Coffee is never to be served that hot. The McDonald's staff was indeed responsible for her injuries. And that woman only wanted them to cover her medical expenses.

    • Melinda Longoria profile image

      Melinda Longoria, MSM 3 years ago from Garland, Texas

      Writer Fox, thank you for your comments. :-)

    • Writer Fox profile image

      Writer Fox 3 years ago from the wadi near the little river

      I hadn't heard about this but I enjoyed your insight. I think you are absolutely right that the company made a lot of money over all of the publicity. It's like the old saying: "There's no such thing as bad advertising." Hope you get your $10.

    • Melinda Longoria profile image

      Melinda Longoria, MSM 3 years ago from Garland, Texas

      Ann1Az2, thank you for your comments! :-) I do agree with you that this and the McDonalds case were ridiculous. Obviously, coffee is going to be hot. LoL & Obviously, Red Bull isn't going to give you wings. - In this case, the person who sued really didn't do anything but give them a ton of publicity because they aren't going to change a thing. Since the virility of this case, I've seen several people drinking Red Bull & it's been a huge topic of conversation.

    • Ann1Az2 profile image

      Ann1Az2 3 years ago from Orange, Texas

      Good grief. How ridiculous. It's right up there with the woman that sued McDonald's because of the hot coffee. Good hub, though and very informative.

    • Eiddwen profile image

      Eiddwen 3 years ago from Wales

      A great hub Melinda; very interesting and voted up.


    • Melinda Longoria profile image

      Melinda Longoria, MSM 3 years ago from Garland, Texas

      HSchneider, you're exactly right! :-)

    • profile image

      Howard Schneider 3 years ago from Parsippany, New Jersey

      Excellent and interesting Hub, Melinda. I do not think this lawsuit is one of the more important ones but I hope it causes Red Bull and other companies to not make any outlandish claims. There are too many gullible people out there.