ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Planter's Peanut: Getting to Know Mr. Peanut

Updated on January 3, 2015
Source
Source
Source

Exploring Mr. Peanut's Roots

An Italian immigrant named Amedeo Obici dreamed up the Planter's Peanut vision in 1906 and in 1916 a contest was held to create a mascot for the new peanut company. Another visionary, this time a 14 year old teenage boy, named Antonio Gentile won the contest with his drawing of a peanut with a face. It was an artist who later added the cane, monocle and spats to the legendary peanut icon.

Planters and its snack food division is owned by Kraft Foods. Mr. Peanut has appeared on almost all of the divisions peanut snacks and a vast majority of the advertising. Mr. Peanut, besides being a legendary advertising icon, has appeared in cartoons and has either appeared in dialog or in character in many TV shows including Friends and Seinfeld . Mr. Peanut is a permanent character in the Beach Blanket Babylon , a musical revue.

In 2010, Kraft foods made the decision to put a voice to the peanut icon. This would be the first time that Mr. Peanut would speak. Actor Robert Downey, Jr. was hired for the voice over of Mr. Peanut in several humorous commercials. Mr. Peanut faces his nemesis, a nutcracker, in these funny video ads.

Peanuts originated in South America over 2000 years ago and were introduced to Europe and Africa by the Spanish and Portuguese. The African slaves introduced them to the American South. Dr. George Washington Carver is known as the "Father of the Peanut Industry" since he has invented over 300 uses for peanuts. The United States produces only 6% of the worlds peanut crop. Even though that percentage is small, 1.5 million tons of peanuts are produced in the U.S. annually. Americans consume three pounds of peanut butter per person per year.

The state of Georgia produces the largest amount of peanuts per year. Georgia's official state crop is the peanut. More than 50% of that crop goes to the production of peanut butter.

A one ounce serving of peanuts contains 150 calories, 14 grams of fat, 5 grams of carbohydrates, 7 grams of protein and 2 grams of fiber. Peanuts also contain small amounts of iron and calcium. Peanuts are also a good source of folate, vitamin e, niacin and manganese. They also contain resveratrol, the antioxidant found in red wine, making them a good choice for people trying to reduce their risk of heart disease.

The New Mr. Peanut Featuring Robert Downey, Jr.

Source
Source
Source

Planter's Mr. Peanut Collectibles

Planter's Peanuts celebrated its 100TH birthday in 2006. There is over a century of items produced for Mr. Peanut. Collectible items range from Mr. Peanut display jars, jewelry, nesting boxes, clocks, books, print advertisement and retail signage. There are Mr. Peanut die cast toys, bowls, salt and pepper shakers, playing cards and dolls. Because Mr. Peanut memorabilia is highly collectible, there are fakes on the market, too!

Just like you would do when buying any vintage item or collectible, it pays to know your dealer and have as much information possible when shopping for your Mr. Peanut treasures. Ask questions about the item and do your homework before making a major investment in any item. Mr. Peanut Pez dispensers are all fakes and any Mr. Peanut jar that is colored is a fake as well. These are just a couple of tips I have learned online while researching about authentic Mr. Peanut collections.

Jars

Mr. Peanut jars by Anchor Hocking are highly collectible. These jars were used as point of sale display items in apothecary and grocery stores. The graphics usually contain a picture of Mr. Peanut and may or may not have a price and a description. Check out 4mrpeanut.com for more information.

Clocks

Mr. Peanut collectible clocks come in many varieties. There are wall clocks advertising Mr. Peanut brand, alarm clocks, wrist watches and mantle pieces. Some of the cool wall clocks may have neon signage embedded in them.

Benjamin Medwin Ceramic

The Benjamin Medwin ceramic collection consists of salt and pepper shakers, a utensil holder, peanut serving dishes, a napkin holder, cookie jar, spoon rest and magnets. A Benjamin Medwin Mr. Peanuts bank has been found on ebay but this item is very rare as it was never mass produced. If you find one, hang on to it!

Jewelry

Mr. Peanut jewelry can be in the simple form of a plastic ring or a little more complex like a wrist watch. Currently, a 10k gold, diamond Mr. Peanut pendant fetches over $5,000 on ebay.

Die Cast

Die cast Mr. Peanut automobiles have been made by several companies. Look for a box truck made by LLEDO of London, Matchbox models and trucks produced by Liberty Classics.

Toys

Mr. Peanut toys come in all makes and models. There are paddle boards, cards, trucks, marbles, balloons, plush toys, costumes and figurines. Age and condition are major factors in the price of an item.

Advertising

Of course, advertising is king! Vintage display figurines of Mr. Peanut sell for hundreds of dollars online and larger store statues of the salty guy can net you several thousands of dollars. Simple print advertising in mint condition can bring in the money, too! A simple matchbook with the Planter's Mr. Peanut logo sells for $100!

Happy hunting and collecting!

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Mike Vaughan 

      6 years ago

      I just have one question... Why isn't there a diecast model of the Palnter's peanut mobile like the one I recently saw in a commercial? Since Planter's memorabilia is so widely sought after, I would think that this would be a great marketint tool for all the world's diecast collector's like myself, and there are millions! Should anyone decide to produce such diecast, (praying) please include the 1/64 scale as well! Very popular!! Thanks for listening!!

    • meow48 profile image

      meow48 

      6 years ago from usa

      spoken like a great writer. without our curiosity, where else could we grow as writers. thanks again for sharing this.

    • cabmgmnt profile imageAUTHOR

      Corey 

      6 years ago from Northfield, MA

      Thanks meow48,

      My sister will read a hub and say "gee, interesting, I never new that about such and such..." My reply is "Thanks, I never knew that either until I started to write about the subject."

      Writing is so enjoyable because you learn something new everyday. In effect, you become a mini expert on the topic at hand.

    • meow48 profile image

      meow48 

      6 years ago from usa

      i love how your research came alive in this hub. it is well written and your objectives met. take care.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)