ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Wait, You Still Don't Have a Video For Your Business?

Updated on August 3, 2015

Video Marketing Synopsis

Where is Your Video?

Whatever your business is, you should have a video created. It can be as simple as having before and after frames if you are in the type of business such as construction, etc. Or it can even be text based slideshows turned into videos. If you are not shy on camera you can even record yourself using a vidcam. Create a script of what you want to say, turn on the camera and fire away.

This module will go over many of the benefits of having a video for your business as well as point you in the right direction on how to get started.

Why You Should Care?

Before I get into the benefits of video, you may be wondering if it is as important as everyone is saying. Think about it this way. If you were looking for some information and found two sources that give that information, one being a web page with text and the other being a video, which would you choose to consume? Most people would choose the video.

Of course, not all videos are the same. Some are great and many are poorly created. When the quality is not good, you may change your answer to consuming the text page web page. But all things being equal, video will win out over text based web pages.

Shocking Statistics about Video's Effectiveness

We'd Like to Know

Do You Have a Video Created for Your Business?

See results

Benefits of Making YouTube Videos

Benefits of Videos for Businesses

The following are some of the major benefits that businesses can gain by using videos:

  • Videos capture the attention of people way more easily than text. This increases the chances of winning viewers over to your sales or list.
  • Videos can give so much more meaning (picture worth 1000 words, etc) than text in a much shorter amount of time. This positions you in a more authoritative way.
  • People tend to be more visually stimulated in general.
  • Many other businesses have still not jumped on the video bandwagon. That means the field is wide open for you to swoop in and gain a competitive advantage.
  • Videos are much easier to create or you can get them created for you. You won't need a degree from NYU to get your videos created.
  • You can distribute your videos to multiple platforms including your own website, YouTube, Vimeo and a whole host of others. This is going to get your much more exposure.
  • Viewers have come to almost expect videos these days. If you don't have one, this can cause them to head for the exits.
  • Web users by and large skim the web. If you have short and to the point videos, you can really capture these peoples' attentions.
  • If you feel comfortable enough to get in front of the camera, this can enhance the trust of your viewers as they will see you are an actual person. The trust factor is a huge reason why many people are successful with their websites or online business, tec.

Create a Video!

What to Create a Video About

Sometimes businesses get stuck in knowing what to create when incorporating videos in their business. The first step is to determine what kind of message you want to get across. Perhaps you are a car mechanic that wants to provide tips for keeping cars in tip top shape. These tips can then be distributed to your email list or it could be used to gain new subscribers.

Another example would be if you were a plumber and wanted to create how to videos on how to fix simple items around the house. If you do this often enough people will associate you as the go to person when they have more serious problems that they would not want to tackle on their own.

The key is to not be afraid to give away information to your customer or potential customers. A big mistake I see businesses make is they try to hoard information thinking that customers should have to pay for that information. By giving people useful and high quality content for free you will develop trust from them. They will think that you care about them rather them simply trying to get them to pay.

How Long Should Videos Be?

Contrary to popular belief, views to your video and subscribers to your channel no longer have the same ranking effect within the YouTube ranking algorithm. The single biggest factor that YouTube uses is how long people stay on the videos.

This brings up an important point. If you have a really long video, unless it is the most fantastic video that ever existed, people are likely not going to view it to the end. On the other hand, if you have a really short video (under two minutes) the chances of them sticking around to the end is much greater.

The moral of the story here is to try and keep your videos as short as possible. This will give them an advantage in ranking.

Are You Ready to Get Started?

It Can be As Simple as This!

If your version of PowerPoint is two versions prior to the current or more, you have the ability to create videos from directly from your PowerPoint slides. You simply save it as a video (or in some versions export as video).

So it can be as simple as creating four or five slides and then exporting those slides out to a video. There are two advantages to this: you can place that video up on your website and you can place the slideshow up on sites like Slideshare.net. To place your video on your website, you really should upload it to a site like YouTube (or Vimeo) and then use the players that they provide to display (and play) the videos on your site. This is because videos use a lot of bandwidth and most hosting providers are not equipped to handle direct video uploads. It's okay to embed them using YouTube's (or others) player because that can get you more exposure just by having the video housed at YouTube.

Types of Videos to Consider

There are several underlying themes when it comes to video types. They are:

  • Talking head videos where people record themselves speaking
  • PowerPoint text-based slides turned into videos
  • Animated cartoon videos
  • Kinetic type videos where the text bounces from all different angles
  • Whiteboard videos where characters and text pops in and out (usually has a voice over or some kind of text that describes the action)
  • Explainer videos
  • Before and After type videos (weight loss, construction, etc)

I am sure you can come up with some other examples but these are generally the most popular. Which one to use and which one is best really depends on many factors (too many to discuss here). Remember that you are never locked in just one type. Feel free to create multiple videos across different types and then see which one performs the best when you test it.

Many people believe that text-based videos are no longer effective. This is simply not true. They may not work quite as well as they used to but they still work pretty well. The key with these types of videos is to make sure you included a voice over that speaks the text being shown and include a music backing track as well.

Copyright Issues and Usage

This is not meant to be misconstrued as legal advice in any way. But whatever assets you use within your video, make sure you have the rights to use them. It's not wise to simply do a Google search and grab whatever you happen to find. You want to make sure that all the graphics, video clips, sound clips are available for you to use.

We'd Like to Know

After reading this page, are you now convinced to create your video?

See results

It's Your Turn!

Hopefully, this page has given enough information to convince you that video is not only a helpful component for your business but a necessary one. Don't take lightly the fact that people are expecting more and more of their content consumption to contain videos or some other kind of multimedia asset.

Sometimes the toughest part is just getting started. But once you do, you will realize it's not so difficult to do. Record yourself talking on your web cam. It really can be as simple as that. If you are shy in front of the camera, get someone else to do it for you on websites like Fiverr.com.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)