ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Food and Cooking»
  • Beverage Recipes

'Two Buck Chuck' Wine

Updated on June 8, 2008

Charles Shaw Wine: Cheap Crap or Tasty Extreme Value?

Two Buck, Three Buck, or Four Buck Chuck

Depending on where you live, you can buy a bottle of Charles Shaw wine for as low as $1.99. Sold exclusively through Trader Joe's, Charles Shaw wines are Merlot, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Shiraz, and Beaujolais nouveau.

Unlike other low-cost, economy wines, Charles Shaw wine is bottled in glass bottles with real corks--no boxes, screw caps, or giant jugs involved. In fact, other than the price tag, Charles Shaw wine looks like any other respectable wine out there.

Charles Shaw wine even boasts various awards. In fact, Shaw's California Chardonnay took first place for Best Chardonnay from California in June 2007.

Common Charles Shaw Wines

A Wine Display at Trader Joe's

Charles Shaw Wine Myths

One of the most interesting things about this wine, other than the low price of course, is that it is surrounded by urban legends. I've heard many different stories, but here are the most popular:

  1. Airlines can no longer use corkscrews, so they dumped their stocks of wine on the market.
  2. United Airlines, in an attempt to raise some quick cash to avoid bankruptcy, sold their supply of Charles Shaw wine.
  3. Charles Shaw is engaged in a bitter divorce battle with his wife, thus reduce the value of his winery by selling the wine at the lowest possible market price.
  4. Charles Shaw's widow was so upset by the squabbling of her children over his estate, that she decided to reduce the value of their inheritances by lowering the price of the wine.
  5. Owner, Fred Franzia, is a convicted felon. He bought the label on the cheap from the ex-wife of the real Charles Shaw. He's trying to pass the wine off as a Napa wine, although the grapes come from all over.

Watch Out for the Wine Hangover--Cheap or Not

Whether you buy economy or expensive wines, remember the best choice is to drink any alcohol in moderation.  One 3.5 ounce glass of wine contains around 74 calories.
Whether you buy economy or expensive wines, remember the best choice is to drink any alcohol in moderation. One 3.5 ounce glass of wine contains around 74 calories.

The Facts About Charles Shaw Wine

The Charles Shaw label is owned by the Bronco Wine Company, which produces a variety of low-cost wines.

Why is it so cheap?

Supply and demand: There are a lot of wines available in the world, but not the demand to meet it.

As well, Charles Shaw wine, according to, is "almost certainly made with cheaper grapes from California's Central Valley." Bronco Wine Company owns a vinery and bottling facility in Napa, thus the label.

Is Charles Shaw a real person?

You bet! He bought a Napa winery in the 1970's, but sold it after his divorce in 1991.

Is Charles Shaw wine only temporarily available at this price?

There is no reason to rush out and stock up on Charles Shaw wine: it won't suddenly vanish from the market. Although, the price of a case is fairly low, so feel free to buy plenty if you wish.

Is it good wine, or crap?

You know that saying, "Beauty is in the eye of the beholder"? Well, wine is in the taste of the beholder. Some people love it, others think it is "okay", while others don't like it at all. The best way to decide is to shell out a couple bucks and taste it for yourself.

Remember to drink in moderation and stay safe.


    0 of 8192 characters used
    Post Comment

    • profile image

      Doreen 6 years ago

      Good for the price,yes. No matter if you have a glass or a bottle this wine results in a horrible hangover and really effects the digestive tract starting in the body of the stomach, all the way through the sigmoid colon and everyting in between !

    • profile image

      jerrcar 6 years ago

      We enjoy all the Charles Shaw wines, but our favorites are: White Zinfadel, Beaujolais Nouveau, and Shiraz. Trader Joes in Charlotte, N.C. gets our constant business.

    • profile image

      Vino4Me 6 years ago

      Can I order 2buckchuck online?

    • profile image

      jerrcar 6 years ago

      We've tried Charles Shaw wines of every variety, and we've found the Beaujolais nouveau and the white zinfadel our favorites. We've enjoyed many of them, such as Pinot Grigio, Merlot, Cabernet, and others, but these two are our cheap at that. Unfortunately, the nouveau is a holiday wine and not always in supply.

    • profile image

      suzy 6 years ago

      Live in Tx so wine has to come in w/friend; really enjoy the reds; the whites are also good. Wish I could buy here as don't know when friend's gonna make another trip!

    • profile image

      Roger L. Castonguay 6 years ago

      Is it good wine? I can only answer that question this way: Taste is to the palate of the beholder. Besides, I defy any so-called wine connoisseur to discern the difference in a blind test between a $2 wine and a $20 wine. I'd be willing to bet that most can't.

    • profile image

      wine junkie 6 years ago

      I first heard of Charles Shaw wines during a 60 Minutes segment years ago. It was noted in the interview that NYC chefs, sommeliers and wine connoisseurs rated his product as good or better, than a vey expensive wine in a blind tasting. At that time, my husband was bringing home a $40.00-60.00 bottle of wine every evening. When I tried the Charles Shaw Cabernet, I was not disappointed. I might add, that I have a good palate. I was the only participant in a recent wine class, that was able to identify a 100 year old $300.00 French wine!

    • profile image

      jokeriswild 6 years ago

      2 buck chuck is indeed a good glass of wine

    • profile image

      cyn2much 7 years ago

      I catered a very sophisticated wine tasting party..... They were all walking around and acting like they were so much better than the staff...They had $300.00, $200.00,

      $100.00 bottles of wine and two buck chuck.. to choose from... guess which one

      one.... you guess it.,.. two buck chuck..... i laughed he rest of the night!!! I love two buck chuck chardonnay!!

    • profile image

      Debbie 7 years ago

      We buy 15 cases of "Two Buck Chuck" every year!

      Everyone enjoys it! We serve it at all of our family gatherings and give it away for prizes at our events! So negative comments from everyone. $2.99 a bottle for wine that tastes good....what's to complain about?!

    • profile image

      Elena 7 years ago

      Is there a store where I may purchase Charles Shaw in Fort Lauderdale, Florida?

      Thanks, Elena

    • MarkAse profile image

      MarkAse 7 years ago from San Diego, CA

      Dirty secret in the wine industry is that no matter where the winery is, the grapes hardly come from the same site (unless we get into the $40+ price point).

      Shaw's grapes are from massive farms in the Central Valley, hardly anything which would remind you of Napa.

    • profile image

      Claus Ottesen 7 years ago

      I like fruity taste, whit the sweet aroma, when you pour a glass, great stuff, shame it is only for a months, you can get it.

    • profile image

      marcolino 7 years ago

      As someone who has worked on wineries in California during most of my summers, this wine is a real bargain.

      This wine is easily on par with many of the $8.00-$9.00 bottle wines. I've just returned from a trip to the SF Bay Area. Popping around seeing friends and relatives, this is the wine that people go with. I think people are more impressed and surprised with this $2 wine, than trying to impress people with the $35.00 per bottle stuff. I noticed that this is a wine that you don't have to intellectualize before drinking and that's great! People don't sniff it, swirl it or become snobs with it. They do what people are suppose to do with wine and that'd drink it. 'nuf said!

    • profile image

      Weever Morgan 7 years ago

      I love Charles Shaw wine! Every year l look forward to November I cant wait for the nouveau to come out . I buy it by the case It's simply delicious I have had several other wines and the taste is not much different from the more expensive ones I've tried wish nouveau could stay on the market all year!!!!

    • profile image

      ClarenceRoberts19 7 years ago

      very good stuff there

    • profile image

      DavidLivingston 7 years ago

      That is an interesting read. You caught my eye.

    • profile image

      bb 7 years ago

      Tried the $1.99 Charles Shaw Nouveaou from the Trader Joe's today.

      I liked it a lot. I am glad non of the above commenters indulged in the "wine talk" (for example hint of mushroom, chocolate, and berries).

      All I can say is that it was pleasant, fruity, sweet. Not much different from the fairly expensive ones that I have tried.

    • profile image

      Rod 7 years ago

      Great wine for a great price with no MSG hangovers.

    • profile image

      Chase 7 years ago

      I bought a case, the Cab is great! I have spent $80 bucks a bottle of wine, and I like this the same.

    • profile image

      Essertier 7 years ago from Arcadia, California

      Interesting article. Years ago I worked at Young's Market Company, the distributor of the original Charles Shaw wines. Charles Shaw and I worked the market together attempting to develop his love of love's...Beaujolais. That was his focus. Unfortunately, the American market didn't embrace Beaujolais the way the french do. Like you said, he did get divorced and sold his name "Charles Shaw" to Fred Franzia and his winery to another producer. Franzia sources most of his fruit from the Central Valley and actually produces a palatable portfolio of products. Having been in the wine business over 37 years, I am not the demographic Trader Joe's is after. I will simply say Trader Joe's has probably converted a lot of non wine drinking people into drinking wine people because of the price.


      Bill Essertier

    • Betty Reid profile image

      Betty Reid 8 years ago from Texas

      My boyfriend makes fun of his dad for buying this wine. I think it tastes good, certainly comparable to other good, cheap wines.

    • Granny's House profile image

      Granny's House 8 years ago from Older and Hopefully Wiser Time

      I have never tried this wine,but i will. I buy what ever is on sale. lol I also make my own. That taste great too. The longer you let it set the better the flavor.

    • Emme West profile image

      Emme West 8 years ago

      For the money, Two(or Three) Buck Chuck is the best!

    • profile image

      Lindsay 8 years ago

      I love Charles Shaw wine! They have a great Merlot and a wonderful Shiraz. Yes, you can taste the difference from the very expensive bottles, but just barely. This is a great everyday wine...good to enjoy or glass or two after a long day at work! Perfect for parties can supply great wine for next to nothing!

    • profile image

      Jim 8 years ago

      Is there a store where I may purchase Charles Shaw in Denver, Colorado?

      Thanks, Jim

    • profile image

      Barbara 8 years ago

      Where in New Jersey can you buy Charles Shaw wine? We have a Trader Joe's but they do not sell alcohol?

    • profile image

      jdobb 8 years ago

      I love Charles Shaw (two buck chuck, which is now 2.99) wine. I buy it by the case when I get to a Traders Joe. I have not had a bad bottle yet!

    • Rhianni32 profile image

      Rhianni32 8 years ago from Colorado, US

      Good hub. I really wish we would get a Trader Joe's out here in Colorado. I hear good things about 2 buck chuck.

    • profile image

      Rosa 9 years ago

      Chucky Shaw now has White Zinfandel!

    • profile image

      sated00 9 years ago

      LOL~forget moderation...third glass in 30 minutes...

    • profile image

      terry440 9 years ago

      LOL - the "two buck chuck" title really drew me in! I don't think I have ever found a $2 bottle of wine!

    • robertostray profile image

      robertostray 10 years ago from Glendale, CA

      Charles Shaw is perfect for cooking! Sometimes you get a bottle that really tastes good too!


    • profile image

      Nanc 10 years ago

      2 buck chuck is the best! Cheap and good!

    • Guru-C profile image

      Cory Zacharia 10 years ago

      Sounds like it would be perfect for a big party, and for a coq au vin as well!

    • profile image

      catalonia spain 10 years ago

      I think Stacie hit the nail on the head - moderation is definitely the key.

    • profile image

      burn-calories 10 years ago

      Finally - who likes to go broke drinking wine!

    • Stacie Naczelnik profile image

      Stacie Naczelnik 10 years ago from Seattle

      A glass of red wine can be beneficial for your health. The important thing to remember is that moderation is key. Too much of anything can be harmful--even when it comes to consuming something as simple as water.

    • cgull8m profile image

      cgull8m 10 years ago from North Carolina

      Thanks, I will test it out, I just drink beer occasionally. I heard wine is good for health, maybe I will try this a little. Thanks.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)