This week you can see the "beaujolais nouveau est arrive" posters in most bars and restaurants around France. It is like a contest of who tries it first and it is also a good occassion for some bars and restaurants to offer free degustations and attract more clients.
lol I've heard about that. They used to hire Concordes as well to get them to destination ASAP! It is crazy the marketing around the beaujolais nouveau. At least this year it is much better than last year's!
I believe it is more a marketing campaign to get rid of excess wine -rather than anything else. The wine itself is rather harsh, like a new wine. But it has become traditional. Some French people wait for the arrival of the 3rd Thursday of November -when the Beaujolais Noveau appears- like children wait for the 25th of December!! It is just a tradition
Can't agree with that assessment. Yes, it's over-hyped, but the product is unique and very tasty-especially in years where all the cosmic tumblers cooperate to produce an outstanding batch, as in the year 2000.