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Starbucks Blonde Roast Coffee

Updated on March 16, 2015
Starbucks Blonde Coffee
Starbucks Blonde Coffee | Source

Learn More About Starbucks Blonde Roast Coffee

In 2012 Starbucks introduced a new lighter coffee roast called 'Blonde.' According to their research, 40 percent of U.S. coffee drinkers (54 million people) choose a lighter roast and name a lighter roast as their favorite and 70 percent of the coffee sold in the grocery store is either light or medium roasted. Starbucks Blonde is an attempt to offer a wider selection and attract some of those milder coffee drinkers to the brand.

On this page, learn a bit more about this light 'Blonde' coffee. Find out when it was released at your local Starbucks Cafe and discover what it tastes like. Watch the video from Starbucks that introduced the new blend and read what other people think about it. Finally, make sure you take the opportunity to let us know what YOU think about both the new blend and the existing Starbucks coffee roasts by participating in the polls or leaving your thoughts in the guest book.

Click here to check out Starbucks' Blonde coffee on Amazon.

Introducing Starbucks New Blonde Roast Video - This short Youtube video does a fine job of introducing Starbucks' new Blonde Roast coffee

When is Starbucks New Blonde Roast Coffee Being Released?

And where can I buy it?

Starbucks released its new blonde coffee in its cafes and in supermarkets on January 10, 2012. Canadians had to wait a bit longer until February, 2012.

Why Did Starbucks Release Blonde Roast?

Starbucks released the new Blonde coffee roast in an effort to offer more selection and attract that fairly substantial number of people (54 million) who prefer a lighter roast coffee. Previously, the range at Starbucks went from Breakfast Roast to French Roast. This new roast allows customers an even wider choice than they had before and allows Starbucks to compete against companies like McDonald's and Dunkin' Donuts who offer coffees that are milder.

What Is The Blonde Roast Like?

* Milder * LIghter * Richer * Mellower * Subtler *

According to the news, Starbuck's new blonde roast is "milder in body and in acidity" than Starbucks' previous coffees, which tended to be darker roasts. The video introducing Starbucks new coffee adds the words "lighter bodied, rich, mellow and subtle."

According to the Starbucks website, they went through 80 recipes before they settled on the ones that will be included in the Blonde Roast. Those new coffees will be called Starbucks Veranda Blend, Starbucks Willow Blend, Decaf Starbucks Willow Blend and Starbucks VIA Ready Brew Veranda Blend.

Order Your Starbucks Blonde Coffee Beans Online - You can brew your own Starbucks Blonde coffee at home.

Starbucks blonde roast is available directly from Amazon, who is only too happy to ship them to you for FREE when your order is worth $25 or more.

How Do You Like Your Coffee Roasted?

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Do You Like Starbucks Coffee?

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Will You Be Trying The New Blonde Roast?

Will You Be Trying The Blonde Roast?

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© 2011 Treasures By Brenda

What's YOUR Type of Coffee? - Or do you drink coffee at all?

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    • Johanna Eisler profile image

      Johanna Eisler 5 years ago

      Do I drink coffee??? Ooooh, yeah. And in such a variety, I couldn't really say which is MY type. Thank you for telling us all about this new coffee.

    • profile image

      sojourner-1 5 years ago

      I like dark bold coffees-sumatra. But I keep a little of everything on hand...

    • Mary Crowther profile image

      Mary Crowther 5 years ago from Havre de Grace

      Starbucks coffee is too strong for me but I will give this lighter one a try! Nice to know it is available!

    • Kiwisoutback profile image

      Kiwisoutback 5 years ago from Massachusetts

      I've seen Starbucks Blonde Roast sitting in the drive-thru window lately. I figured it was an attempt to widen their reach, since Dunkin' Donuts drinkers do complain about the strength and darkness of the coffee. I'm a dark roast coffee drinker, but I'll be giving the blonde roast a try. Hopefully they can pull it off better than Dunkin' Donuts can - there's is very bland.

    • food monkey profile image

      food monkey 6 years ago

      I love starbucks! I will have to give this a try

    • profile image

      Joan4 6 years ago

      I drink coffee all day and I love it. I would love to try the new Starbucks blonde!

    • SusanDeppner profile image

      Susan Deppner 6 years ago from Arkansas USA

      My type of coffee is tea. Nice that Starbucks fans can buy their favorite coffee online. I imagine the blonde roast will be a big hit with a lot of people, too.

    • Dianne Loomos profile image

      Dianne Loomos 6 years ago

      For me to drink coffee it must have a lot of "stuff" in it. I'm not a fan of the dark roasts so I'm sure I'll be trying the blonde roast. As a matter of fact, heading out to Starbucks in a few minutes for a coffee date. I often have tea though.