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Does Water Have A Memory?

Updated on July 3, 2014
Masaru Emoto and one of his "Messages from Water"
Masaru Emoto and one of his "Messages from Water"


Does water have a memory? Can it dance?

If I play music to it does it react accordingly?

Does it make patterns? Are the patterns it forms different depending on the type of music I play?

If I play Mozart, say, are the shapes more attractive than if I play Megadeth or Metallica?

If I think nice thoughts does it respond with nice patterns? If I think bad thoughts are the patterns more ugly and ill-formed?

Such, at least, are the claims of one man, Masaru Emoto of Japan, who has produced a number of books, called Messages From Water, which purport to show that this is the case.

Yes, he says, water does have a memory, and it is affected by emotions.

At first sight it all seems quite convincing. You look at the pictures and underneath it says what music was being played. The Mozart pictures are lucid and geometrically precise, whereas the Megadeth pictures are ugly and misshapen.

This is how he does it. He takes a thin layer of water and then plays music to it, and then he freezes it. Several hours later he takes photographs through it. The ice forms crystals. The crystals appear as patterns. And from these patterns it does indeed appear as if Mozart is more pleasing than Megadeth.

In other experiments he projects thoughts at the water, or says nice or bad things, or even, in some cases, he writes words and attaches them to the container holding the water. Words like “love and appreciation” or “thank you” or “you make me sick I will kill you”.

Once again, nice words, nice thoughts, nice messages create nice patterns, whereas nasty words, thoughts and messages create uneven, monstrous and evil-looking shapes.

From the pictures you might almost be convinced.

Unfortunately there is a basic fault in Masaru Emoto’s procedure and, as yet, no one else has managed to recreate his results.

Also, the fact that he sells products on the back of his claim might make you want to question his motives. It’s not only the books. He also sells “geometrically perfect” “Indigo water” that is “highly charged hexagonally structured concentrate,” and supposedly creates “structured water” that is “is more easily assimilated at the cellular level” for thirty five dollars for an eight-ounce bottle.

Thirty five dollars for a bottle of water!

Or to put it another way, by slapping gobbledegook on the label I can sell you almost anything at a vastly inflated price.


The problem is something called “selection bias” or “confirmation bias”.

It’s a recognised syndrome in the scientific world.

A scientist predisposed to believe his own theory will tend to select only those results which confirm his belief.

In Masaru Emoto’s case there is an added economic interest. Beautiful pictures sell more books, and he is explicit in telling us that he asks his assistants to choose their pictures on aesthetic grounds.

So it’s not clear how much bias has gone into the selection of the photographs.

Are some of the experimenters fans of Mozart, for instance? Are they predisposed to dislike the noisy dissonance of Thrash-metal, and do they pick the slides accordingly? Mightn’t all this be just a matter of taste?

These are serious questions.

In order to counteract this effect conventional science demands that certain controls should be in place. The most rigorous control is the so-called “double-blind” procedure. One set of samples are experimented upon, while another set are left neutral. The people who assess the results are not given any indication which is which.

If the experimental samples show a marked difference in results – if “Mozart-crystals” and significantly more beautiful, and “Megadeth-crystals” significantly more ugly than plain, distilled water - then you can say with some degree of certainty that the effect has some basis in reality.

James Randi, the famous sceptic and illusionist, has offered Masaru Emoto a million dollars if his results can be reproduced in a double-blind study. So far Masaru Emoto has not taken him up on his offer.


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    • CJStone profile imageAUTHOR

      Christopher James Stone 

      7 years ago from Whitstable, UK


    • profile image


      7 years ago

      Interesting. Very interesting read.

    • Nellieanna profile image

      Nellieanna Hay 

      8 years ago from TEXAS

      That blue water crystal has some similarities to an enlarged snowflake. LOL Wonder if there's some sort of music or message of the spheres making all the snowflakes into lovely hexagonal crystals, each with its own unique design.

      Granted, water is an amazing compound made up of two of the most reactive as well as abundant elements known, but attempting to embue its characteristics or "responses" to any stimuli and interpret them is merely interesting toward its best & alarmingly dishonest toward its worst. If the guy were sincere enough to conduct experiments without all the hype & exchange of "liquid" assets for what he claims as results of it, one might be more inclined to a tolerant view of it. But I suppose it's no worse than much of the garbage people buy into incessantly anyway. Sheesh!

    • CJStone profile imageAUTHOR

      Christopher James Stone 

      8 years ago from Whitstable, UK

      Hi Amanda, I think the fact that he hasn't taken up James Randi's offer is telling don't you? A double blind study would either confirm his findings or not.

    • Bard of Ely profile image

      Steve Andrews 

      8 years ago from Lisbon, Portugal

      I am far from convinced too, Chris!

    • Amanda Severn profile image

      Amanda Severn 

      8 years ago from UK

      I recently read about 'energetic' water which had apparently been energised by exposure to sunlight. There's a lot of stuff being written about water lately, and I'm inclined to believe some claims, but be dismissive of others. Mr Emoto's claims sound suspect to me.

    • CJStone profile imageAUTHOR

      Christopher James Stone 

      8 years ago from Whitstable, UK

      Hi Steve, I know a lot of people believe it, but it seems like a nonsense to me, just another way of selling you a high-priced fantasy.

    • Bard of Ely profile image

      Steve Andrews 

      8 years ago from Lisbon, Portugal

      A lot of people believe in this idea. I first came across this in a David Icke newsletter devoted to it.

    • profile image

      wally mushroom 

      8 years ago

      really liked this piece. i'm very bored of proponents of the new age who cling to mr. Emoto's nonsense as incontrovertible evidence of the power of pos think

    • CJStone profile imageAUTHOR

      Christopher James Stone 

      8 years ago from Whitstable, UK


    • msorensson profile image


      8 years ago

      Great presentation. Thanks.


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