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SoulKu - Sending A Message Around The World

Updated on March 25, 2016

"Be the change you want to see." - Gandhi

It has been my goal for quite some time to live this quote by Gandhi. I have also tried to pay particular attention to and be aware of others who, in the course of daily living, have placed this ideal high on their list of priorities. This is a story about two such people...the originators and owners of SoulKu, a visionary enterprise intended to lift the spirit of each person their company touches. The concept is simple; leave a card for someone with an inspirational or healing message, then watch as it is passed around the world, touching people along the way. I cannot wait to share a bit of what I learned about them, their company and their vision for now! That's right, I said, "their vision for now," not tomorrow, not someday, they're doing it now ! Come along with me, meet me at the intersection of the Law of Attraction and Cafe Application! Oh, and enjoy the ride!

The Best Sandwich in Town

Brody advertises Free Compliments on a sandwich board.
Brody advertises Free Compliments on a sandwich board.

SoulKu, Big Love & Coffee Shop Harmony

It's no longer a secret (if it ever was) that coffee houses are more than a place where people meet to commiserate during their daily caffeine fix, they also act as incubators for creative meet ups, brainstorming and social responsibility as well.

I was introduced to the SoulKu concept at "Big Love" fest in Asheville, NC, when a man wearing a sandwich board offered my wife a free compliment. I too, received a healthy dose of "you look really good today in your shorts! Sandwich man (Elisa's husband) didn't know I look good in them every other day as well, yet his thoughtful words and enthusiastic demeanor started a conversation that would lead both my wife and me to investigate the origin of this "complimentary act" a little further. Our journey to be a part of a loving and peaceful community, we were sure, had led us to this moment. We know there are no coincidences. This meeting was just another element in the dream we had been experiencing together.

One well placed compliment would lead to a coffee shop interview and the revelation of how goodness manifests and perpetuates itself through humankind in the guise of SoulKu partners Elisa Van Arnum and Allison Blake . I had the good fortune and pleasure of meeting two young women who represent, in my humble opinion, what I hope is a growing segment of our society. They are wives, mothers, entrepreneurs and what I term as "socialpreneurs," activists intent on continuing the shift in how we view ourselves, those around us and the planet we live on. It's not just business as usual, it's good, smart and meaningful business with a significant twinge of "I care about you and this planet we live on!

Creative Ownership

Elisa Van Arnum and Allison Blake
Elisa Van Arnum and Allison Blake

In the beginning - Bio from SoulKu's Blog

Elisa and Allison, both stay-at-home moms, met through an Asheville book club and formed a tight bond matched only by their children's mutual adoration for each other. After the loss of her husband's job in 2009, Elisa found herself more and more drawn to the spiritual side of her nature, intent on finding peace within the emotional chaos that had become her life. She shared this with Allison and soon the two began having long talks about the nature of the universe, the law of attraction and other mind bending ideas. Somewhere along the line, the seed for a business idea began growing. At first, Elisa (whose background is in commercial and music video production) and Allison (whose background is in accounting and music appreciation) wanted to create a visioning video company. After taking a business course and running the numbers, they realized that launching a company like that would require much more capital than either one had. So they scaled back to look at the heart of what it was they were really trying to accomplish. Both Elisa and Allison began to meditate with the intent of creating a new business concept. They both came to realize that what they wanted most was to help to inspire, comfort and empower people and to build a community that supported those ideals. The true concept of SoulKu was born.

Inspiration's Origin

When a business has a presence in 41 countries (and growing. See the link to the SoulKu traveling map) you would have to ask "how did that happen?" Well, I think it's derived from the "secret" and the success of what these women, their families and friends have accomplished is a manifestation of their belief in themselves and their work. SoulKu is a concept that grew out of the law of attraction, which for anyone who is in touch with it's true premise is based, in large part, upon proliferating the law of gratitude.

According to Elisa and Allison the name of the company is derived from a combination of two words. The obvious one (soul) resulting from the spiritual connection found and fostered by their families certainly, but even more closely by their own parallel walks in life and their incredibly synchronized business relationship. (Ku) according the owners, means "infinite possibility," which is not coincidentally how they approach life and business. It is a perfect match...they have literally transformed the circumstances of life into a relationship as "Soul Sisters" reaching for the stars, collaboratively giving away their gifts! When you go to the website you will also notice that SoulKu is similar to Haiku in that where HaiKu is a three line verse, SoulKu extends to a five line verse. Similarly, this business is an extension of the spiritual qualities each woman possesses within.

As our interview progressed we discovered there was more to this meeting than a story. We discovered a mutual agreement about living, giving, and being. Below is an interview with Dr. Michael Beckwith in which he explains some of the foundational principles behind the law of attraction. SoulKu is a result of this philosophical application and I applaud it!

Making a Difference

Thank you Elisa! Thank you Allison!  Thank You SoulKu!
Thank you Elisa! Thank you Allison! Thank You SoulKu!

Personal Experience

We so often hear the negatives of life, the portrayals of all the things that are wrong with humanity. Well, that's why I'm bringing SoulKu to your attention. I purchased a SoulKu pack from their booth at "Big Love" fest is Asheville, NC. I have begun the process of delivering my message about peace and prosperity around the globe through the cards, and so can you!

You can go to the SoulKu website at the top of this hub (under their logo) and see for yourself what the impact of one act of pure kindness can mean to another human being, whether you know them or not. Let's see what impact each of us can have, helping to produce a better place for all of us to live. You can be a critic or a skeptic or a participant. As I always say, "of course, the choice is yours!"

One last note about these amazing women, who by their own admission state "we are content we have a really nice dance with the business." I suspect that contentment and the success they are experiencing with SoulKu will be dwarfed by the oncoming addition of another product - "ThanKu," and the emerging connection to people around the globe. Imagine what a world this will be as businesses recognize the power of love and kindness and gratitude! All I can say, is "Oh My!"

Can I Change The World?

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Your Comments Are Always Welcome

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    • Born2care2001 profile imageAUTHOR

      Rev Bruce S Noll HMN 

      6 years ago from Asheville NC

      Yes Gail, they are amazing! Right now they are in the middle of a "Namaste" per day for 30 days! When I met them, I was immediately taken with their idea of spreading goodness! Wow, spreading goodness and love! I LIKE IT!

      Thank you for your support here and in the world!

      And thank your hubby too!!!


    • Happyboomernurse profile image

      Gail Sobotkin 

      6 years ago from South Carolina

      Wow! What an inspiring hub about two beautiful young women who are modeling a business that spreads love, kindness and gratitude.

      You did a great job with this interview and have peeked my interest in learning more about SoulKu so I will definitely be checking out their website.

      Am voting this hub up across the board and sharing it in the hopes it will inspire others.

      As you and Michael Beckwith said, we never know how many people can be reached and influenced by a simple act of kindness or love.

      Sending Hub Hugs & Love,


    • Born2care2001 profile imageAUTHOR

      Rev Bruce S Noll HMN 

      6 years ago from Asheville NC

      Hi D!

      You are so right. Thinking is just that...unless you couple it with affirming action. My point about SoulKu is that there is a shift in the mindset of these two women regarding business which I hope will one day represent the world we live in and I like it because I'm seeing more and more of it!

      Thanks for reading, commenting and most of all caring about this planet we call home!!!

      Your friend,


    • DFiduccia profile image


      6 years ago from Las Vegas

      This is a great hub with a powerful message of positivity. It contains a concept I believe in wholeheartedly. The video was interesting, but as I try to point out in my Hub— Questions for Tomorrow, I feel that an awareness of the world’s problems is also important, in order to focus on the change that is necessary through positive concepts like the Law of Attraction. If people bury their heads in the sand, they will not be aware of what or where to focus their positive thoughts and feelings. SoulKu type of positivity is great but it takes a long time to implement changes just by thinking, writing about them, and passing along the message. The concept has to go hand in hand with an effort to take immediate action through laws, which will protect our environment from harm caused by the greed of big money. Movements like SoulKu will definitely help us to change for the best. The human race is the only life on this planet that can manipulate the outcome of our future.

      … voted up—DF

    • profile image


      6 years ago

      Wow! One of the most inspiring, fascinating hubs I believe I have read to date. Voted up, across the board (except for funny), sharing, bookmarking, etc. Thank you for making my day!

    • tammyswallow profile image


      6 years ago from North Carolina

      I haven't heard about this movement before, but it sounds wonderful. It is nice to read and see something positive like this for a change. Great introduction to this concept. I am going to check it out!

    • Born2care2001 profile imageAUTHOR

      Rev Bruce S Noll HMN 

      6 years ago from Asheville NC

      Hi Dexter!

      Thank you so much for reading this hub and for sharing it with your followers. These girls are onto something and I want to help send this message around the world. I'm grateful for your assistance Dexter!

      I'm also grateful for every hubber who will do the same. Isn't it time?



    • Dexter Yarbrough profile image

      Dexter Yarbrough 

      6 years ago from United States

      Hi Born2Care! This is a fascinating concept. Thanks for sharing it. I an sending this to my followers. Wouldn't it be great if more of us were inspired by the power of love as well as kindness and gratitude? This is a powerful message. Outstanding!


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