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Branding yourself as a Writer

Updated on February 16, 2016

It's everywhere.
Rolex, Nestle, Audi, Coach, Tommy Filger, Hanes, Revlon, Prada, Bentley, GE, Kenmore, Maytag, Toyota, Mercedes, and the list goes on...

In fact, companies decide on a product, a brand logo and then go on about manufacturing their product. Such is the importance of a name and logo.

As a manufacturer, a brand is a window for him to peep outside and get noticed by consumers as he advertises his product on his website or a social media outlet such as Facebook, LinkedIn, etc.

Branding just doesn't happen; it has to be thought about and well planned since ultimately that's how the consumers will picture you.

Some useful advantages for having a brand are:

• It helps give you a platform for ease, reliability and a recognition of what you stand for once you vouch for it, with ardor and passion.
• Branding can put you in the limelight by setting you apart from the crowd that has that same product. You are given a stage where you can continue to exhibit your passion to thousands or millions of like-minded people who agree with the formation of your goods created.
• Your Brand once showcased well, can bring like-minded people together who would love to use your product, thus broadening your consumers ship.
• Depending on your brand and the inspiration it can draw to your buyers. It can help motivate them and assist them to reach out high goals in their lives via the incentive of your A rated product.
• If your brand has been able to create a good and loyal consumer ship, chances are they will recommend your work to others while you just continue to be in the production line.
• A strong brand will give a vision to the users on what to expect while easing the stress of the brand owner as he/she has been able to reproduce it with each production.
• If you stick to your brand. If you are loyal to your brand, chances are your consumers will also be loyal to you!
• This is your brand and your promise that you keep production after production. Thus, keeping your promise to your customers.
• Creating a brand not only helps create loyal consumers, but also helps the producer to stay focused on his/her goal of creating best product to sustain the reputation of the brand name.
• Once your feet are soaked in your brand. It will help you connect with your consumers on all levels as they have gotten used to using your name.

Aha! The importance of branding.

It helps differentiate the goods and services from other sellers while clearly delivering the message while confirming your credibility thus, creating user loyalty over time as your solid brand is motivating buyers to purchase the product.

This same fundamental applies to a serious writer who wants to succeed. Branding himself to get recognition and be able to eventually sell books.

A writer has to analyze his write ups and the subjects he is passionate to write about. He has to ponder over the kind of stories he likes to tell, narrate or serve to his readers. Eventually, that will help him attract the kind of readers that love to read such topics.

Typically Genre comes first, and branding follows that. The brand has to exist within the genre the writer pens his words.

Some examples could be: Sir Arthur Conan Doyle a writer of a fictional genre, but it revolves around detective/mystery. He gave birth to Sherlock Holmes in his write ups that are still looked upon. Could brand this author as a "The detective writer."

Nora Roberts published her first book in 1981 and since then she has not turned back. Thanks to her 594K followers she has been nicknamed by The NewYorker as, " America's favorite novelist."
Although she would be branded under, "The romance writer."

As a writer/author decides upon the theme of his book before penning it down. Have a certain topic in mind prior to penciling it down. Frame your characters and plot if planning to write fiction or a subject relevant to the theme if working on non-fiction. Climb the ladder gradually of plotting and scheming as you cling onto the topic of the book. Towards the end when you have published that work, you will be representing that particular brand.

For instance: "The -------- writer."
The dash could fill in romantic, mysterious, inspirational, dramatic, comic, lover of life, etc

After branding yourself; making your own website and showcase your brand by publicizing over the media.
"The adventurous writer" will be easily remembered and when searched upon, like-minded readers will be able to connect the dots via the author/writer's website, and that would result in clicks on your book links, and voila! you have readers craving for that brand by following it with as much passion as you the writer continues to pen down words fervently.

Once a name has been established thanks to the various social media outlets, with a respectable number of readership; the chances are that along with the readers, a literary agent, and a reputed publishing house could also get drawn to your charismatic brand name.

Aha! The journey that unfolds when a writer decides upon a particular brand name! No doubt there is sweat, dedication, passion and lots of marketing involved from the writer/author.

But, in the end, it is all worth it!


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    • swalia profile image

      Shaloo Walia 23 months ago

      Marketing and branding is of utmost importance nowadays. I won't consider myself to be a writer with a particular niche. I write poetry , about my country and about tarot reading and Vastu. Quite a mix!

    • rajan jolly profile image

      Rajan Singh Jolly 23 months ago from From Mumbai, presently in Jalandhar,INDIA.

      I believe whether a writer brands himself or not the readers do brand him as such and such writer. Once you are a brand you have you live up to the expectations of your readers and that keep the writer on his toes forever.

    • tsmog profile image

      Tim Mitchell 23 months ago from Escondido, CA

      Thank you so much Richira for sharing this knowledge. It causes me to pause and look within. I will be pondering closely what you counseled for my writing adventure seeing your wisdom.

    • Frank Atanacio profile image

      Frank Atanacio 23 months ago from Shelton

      a very interesting hub Ruch.. sports players are branding their names it's the new ( Whats In ).. I enjoyed the read, and it's good seeing you putting out again.. Peace be with you :)

    • Vellur profile image

      Nithya Venkat 23 months ago from Dubai

      I love to write poetry but I also write about other topics that interest me out here. Your concept of branding will be a success accompanied by a lot of hard work.

    • billybuc profile image

      Bill Holland 23 months ago from Olympia, WA

      From a marketing standpoint you are absolutely correct....and yet I understand the writes who do not brand themselves.

    • always exploring profile image

      Ruby Jean Fuller 23 months ago from Southern Illinois

      I really never considered a brand since I write mostly poetry. Just recently have ventured into fiction. Great topic you've presented, a lot to think about. Thank you Rushira.

    • CrisSp profile image

      CrisSp 23 months ago from Sky Is The Limit Adventure

      I'm pretty sure my readers will remember me because even though I am a writer without a niche, I have branded myself with "Love from the sky" (which indeed comes from the heart).

      On a serious note, I like your thoughts here and I enjoyed it.

      Love from the sky~ :)