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Evergreen Content - What is it and How do you create it?

Updated on April 27, 2012

"Evergreening" is in fact, not a new term, though it is just now really gaining in popularity in terms of use and curiosity from online writers. It is the act of creating a piece of online content that is not only relevant now in our modern time, but that will continue to be relevant in the future. Just like the leaves of an evergreen tree never fall off, the best articles should never die out.

The tricky part....

Is the creation of evergreen content. It seems easy enough at first, to create something that people will want to read now and later, though when you really dive in and get your feet wet, you'll notice it's definitely a skill that takes a bit of time to develop.

The good news is, practice is all you need to really get it right.

Get started!

Since I firmly believe that getting started is the best action to help you learn to create quality evergreen hubs, I'm not going to draw this hub out and explain every little facet. Instead, what I am going to do is to give you some of the easiest categories to create evergreen content about. From there, it's up to your creative mind to produce something we'll come back to again and again:

  • Political News - A great way to turn current political news into an evergreen hub, is to make it TIME relevant. We humans have a way of wanting to look back to the past, to examine where we really are in the future. All the infighting and civil issues currently going on surround internet security laws - might become the research project of a student in the future.
  • Health Information - So long as we always get older, injured or sick, we will always have a need for strong health related hubs. You can produce an evergreen health hub in one of two ways - 1. by picking a topic that is always relevant (like pregnancy) and 2. by making it TIME relevant like the political news. You could easily produce a hub that talks about the top drugs of 2012, or medical revolutions that came about in the early millennium.
  • Science - Any recently released scientific discovers or creations can easily be converted into everlasting articles. As an example, my hub about the 30,000 year old flower, will likely be just as relevant 20, 40 or 100 years from now, as an important scientific discovery.
  • Fads - It may be a silly fad now, but in the future it will be the subject of debate, study and scrutiny. Fad hubs also have a way of helping to create future fiction. Right now one of the genre's gaining in popularity is "Steampunk", which consists of stories based on Victorian style dress and attitudes, fast forwarded into the Civil War era and smashed together with futuristic technology powered mostly by steam and clockwork (check out Vampire Empire). How could those authors have written their novels without intense research into the apparel and perspectives of Victorian era? They couldn't! They had to find information produced by writers from that era, as well as articles provided by current lovers of all things Victorian. It's the same for the rest of their story elements. If they didn't have information about the civil war, they could include that in the story, and if they didn't keep up with techie type news from today, they wouldn't be able to imagine more futuristic weaponry and technology for their characters to create.


Submit a Comment
  • WiccanSage profile image

    Mackenzie Sage Wright 

    6 years ago

    Good info. Evergreen does tend to prove the point that slow & steady wins the race.

  • BizGenGirl profile imageAUTHOR


    7 years ago from Lake Stevens

    It is so sad when I have ta delete spam content! Bleck! Please, if you want to advertise your blog on my hubs, make sure your blog is relevant to the hub at least, lol.

  • Cyndi10 profile image

    Cynthia B Turner 

    7 years ago from Georgia

    Short and to the point - great info!

  • BizGenGirl profile imageAUTHOR


    7 years ago from Lake Stevens

    Definitely! Glad I could help =)

    Let me know if you have any questions

  • internetgeek profile image

    Nizam Khan 

    7 years ago from Hyderabad, India.

    Wow! This is really interesting and informative Hub. I was seriously looking for this topic. You have listed some good instructions. Thanks for sharing and voted up :)


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