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Evergreen Content - What is it and How do you create it?
The tricky part....
Is the creation of evergreen content. It seems easy enough at first, to create something that people will want to read now and later, though when you really dive in and get your feet wet, you'll notice it's definitely a skill that takes a bit of time to develop.
The good news is, practice is all you need to really get it right.
Since I firmly believe that getting started is the best action to help you learn to create quality evergreen hubs, I'm not going to draw this hub out and explain every little facet. Instead, what I am going to do is to give you some of the easiest categories to create evergreen content about. From there, it's up to your creative mind to produce something we'll come back to again and again:
- Political News - A great way to turn current political news into an evergreen hub, is to make it TIME relevant. We humans have a way of wanting to look back to the past, to examine where we really are in the future. All the infighting and civil issues currently going on surround internet security laws - might become the research project of a student in the future.
- Health Information - So long as we always get older, injured or sick, we will always have a need for strong health related hubs. You can produce an evergreen health hub in one of two ways - 1. by picking a topic that is always relevant (like pregnancy) and 2. by making it TIME relevant like the political news. You could easily produce a hub that talks about the top drugs of 2012, or medical revolutions that came about in the early millennium.
- Science - Any recently released scientific discovers or creations can easily be converted into everlasting articles. As an example, my hub about the 30,000 year old flower, will likely be just as relevant 20, 40 or 100 years from now, as an important scientific discovery.
- Fads - It may be a silly fad now, but in the future it will be the subject of debate, study and scrutiny. Fad hubs also have a way of helping to create future fiction. Right now one of the genre's gaining in popularity is "Steampunk", which consists of stories based on Victorian style dress and attitudes, fast forwarded into the Civil War era and smashed together with futuristic technology powered mostly by steam and clockwork (check out Vampire Empire). How could those authors have written their novels without intense research into the apparel and perspectives of Victorian era? They couldn't! They had to find information produced by writers from that era, as well as articles provided by current lovers of all things Victorian. It's the same for the rest of their story elements. If they didn't have information about the civil war, they could include that in the story, and if they didn't keep up with techie type news from today, they wouldn't be able to imagine more futuristic weaponry and technology for their characters to create.