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Five Step Plan for Ensuring High Quality Web Content

Updated on June 8, 2014

Most people think that SEO (Search Engine Optimisation) is something that is relevant only after the site is up and running. They believe this simply because they do not realise that SEO is as much a part of the development process of a website as anything else.

While it is entirely possible to establish a website and then consider SEO requirements, such a plan would limit your website’s growth potential severely. This is why the fundamental step of planning and building a website with SEO as a major focus is now considered to be so important.

Might as well make it a button; its so important!
Might as well make it a button; its so important!

Why is SEO Important?

When you plan your website in a manner where the content is the foundation, your website will end up performing better from the beginning in terms of Search Engine results.

Additionally, you will also find that the website is much easier to make popular because of your initial foresight. In other words, if the website's SEO is good from the beginning, you will save time, effort, and money on any SEO strategies you may employ later.

In fact, every time a live website hires an SEO professional nowadays, the first thing that professional does is implement onsite SEO i.e. making the website suitable in the eyes of Google and other search engines. Thus, you need to focus on creating good content from the get go. Here follows a simple five step plan to ensuring good quality web content

Find The Right Content Writer

Everything begins from here and hence this step is worth the effort and time. There are a multitude of web content companies that will promise you a lot more than you would ask for. At the same time, there is nothing better than writing your own content because, at the end of the day, you know most about your business, its capabilities, and its target audience.

If you cannot write, then it is a good idea to do some research and background check into the background of any company or writer you may be considering. It is very important that you go through published samples and references of the individual or company.

Moreover, the website where the content is posted will itself reflect a lot about what the service provider's standing is like in the online world. Reading their blogs or articles should be the next step when it comes to judging their abilities, followed by checking up on recommendations from their previous clients .

'Content is King', they say.
'Content is King', they say.

Know What You Want

Once you have found a service provider to work with, it is important to define what you want before bumbling into the first project. There are two parts to this. The first is having a basic template or a plan for your website's content and the second is to break it down into bite size projects so that the service provider can understand it properly.

Breaking down your website's full content needs into small bite size projects will be useful in another way. It will keep you from being tied to a particular service provider. With small projects, you can walk away whenever you need to if you are not happy with the service provider's results.

Furthermore, bite size projects will also keep the service provider on his toes because he would always be looking forward to getting the next project. This way you incentivize your whole content project.

You should also try to pinpoint relevant keywords for your website before creating such a project because no one can understand your target audience and industry better than you. Moreover, this will ensure that your needs are understood straightaway and no time is wasted in revisions and reiterations.

Be honest but constructive.
Be honest but constructive.

Give Inputs and Feedback

Once the work is underway, it helps if you keep giving your service provider your feedback. This is because no one knows your work and goals better than you do. As the service provider will work in the direction that you point them at, it is very important for you to guide their work with inputs from time to time.

The more inputs you give, the better the content writers will understand what you want and the easier it will be for them to deliver quality to you. A lot of times you might feel that you should not interfere, but the fact is that by giving regular and clear inputs you would ultimately be making the writer’s job easier and ensuring better content for your website.

Therefore, you should not hesitate and be free with your inputs. However, make sure that you are not a particularly aggressive task master because that can make the service provider dissatisfied with you. This dissatisfaction would gradually begin reflecting in the content that is created for you.

Be Open and Receptive

It is true that no one knows your clients more than you but it is also true that SEO is not a field that you are an expert in. This means that while you may guide the work keeping in mind the vision for your website, you have to remain open to ideas and suggestions from the other side as well.

An open mind can be crucial to your website's growth on the back of high quality content. You must not be aggressive or arrogant about what you want or think your website needs. Remember, you have to work with the content creators rather than make them work for you.

Most clients never realize this aspect of hiring a third party service provider whether it is a content writer, a content company, a designer, a data entry operator, or even the tea lady in your office.

Take Part in the Whole Process

Finding out that the work that you paid for is not up to your expectations can be very frustrating. If the work is particularly terrible then you may even have to pay for it to be done again by someone else. This can be particularly painful if your project was large and included 10, 50, or even 100 articles.

This would not be such a big problem for you if you were in touch with the project from the very beginning. You need to be checking content as soon as it is completed up until you are sure that the content writers have understood your needs, requirements, and preferences. You can do this by simply requesting them to send you the finished work individually or small chunks.

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