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Freelance Writing Is a Sales Process, As Much As a Creative Process

Updated on August 5, 2012

The Written Product

Use a sales process to sell 100,000 copies!
Use a sales process to sell 100,000 copies! | Source

Freelance Writing

The position of freelance writer is one that is as much a sales process as a creative process. The type of genre you choose to write does not change this point. You can be a poet, novelist, or journalist. You can write online or for paper publications. The point here is that you must sell your work, and your confidence in it, after you create the written piece.

Sales and Social Media

You finish your online article or publish your novel on Amazon. Now, you need to ensure you get page reads of your article or buyers for your novel.

While you enjoyed the creative process of forming the particular piece, you cannot survive on creativity alone. Money, as your parents told you, does not grow on trees. Money also does not often automatically grow from a piece of work, no matter how well it is written.

While you can leave your work to be magically “found” by people on Google and other search engines, as it (may) climb up the search results page, you can also increase the reads through a sales process.

Your sales tool is called Social Media.

Google+, Facebook, and Twitter

There are many social media networks. Google+, Facebook, and Twitter are big players on the social media team. They can all be utilized to increase your visibility as a writer and gain you more money in your profession.

Google+ Networks

Explore Google+ as a part of the social media circuit.
Explore Google+ as a part of the social media circuit. | Source

By creating profiles on a variety of social media networks, you create an online presence. You post messages within the networks that relate to both your own writing and the work of people of similar interests (other poets, marketers, novelists, etc.).

When you increase your visibility and share quality content, you are creating your reputation as a writer. You create a quality image, following the act of creating your written piece. These are different levels of creation, both of yourself and the work you produce.

A good reputation leads to trust from people who you connect with on the social media networks. With trust comes more Followers and in turn more reads and purchases of your writing. You are actively selling your work, sharing it online in order to get money in return for page views and purchases of your book. You are a sales person and your product is your piece of writing that is in paper format or electronic.

Freelance Writing Resources

Let's get creating and writing. Selling is next!
Let's get creating and writing. Selling is next! | Source

The Writing Process

The writing process has changed significantly since the growth of social media networks such as Twitter and Google+. Writing is still is based in a creative process, in which your thoughts are put into written words, edited, and then published. Today, as a freelance writer, you are also involved in a sales process, as you actively seek out connections and look to get reads of your work. You play an active role in the number of reads and sales of your writing; develop a sales approach that works for you as a creative person and actively pursue that method.


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    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Cyndi10, you are quite right about making yourself known. Marketing for writers is the next big step after the writing process. Thanks for the comment!

      Hi Mary! Thanks for the votes, share and great comment. You are on the main networks (there's also Google+) and as we know there is only so much time in the day to social network :) We need time to write!

    • Cyndi10 profile image

      Cynthia B Turner 

      6 years ago from Georgia

      Hello Christy, this was excellent information and advice for anyone who would like to make it as a freelance writer. Lots of hard work is right, but the marketing is so necessary. You won't be read nor paid if no one knows about you.

    • mary615 profile image

      Mary Hyatt 

      6 years ago from Florida

      Great Hub! I must admit I don't do a good job at selling myself. I use Pin, Tweet, and FB, but that's about all.

      I voted this Hub UP, etc. and will share for others to read.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Thanks hubbers for your positive and enthusiastic comments! I love getting comments like these ones; they motivate me and let me know I'm on the right track. Thanks TT for the FB share, and to all for the comments, reads, and votes. Much appreciated.

    • Rolly A Chabot profile image

      Rolly A Chabot 

      6 years ago from Alberta Canada

      Great hub and well done Christy Girl... Good to cal you a Canadian... keep this up and you will blow them all away with wisdom...

      Hugs from a little East

    • profile image


      6 years ago

      Trust is needed to have more followers and that means you need to be sincere in all your articles or hubs. Great hub ! Voted up and more.

    • mecheshier profile image


      6 years ago

      A fabulous Hub. Some great info here. Thanks for sharing. Voted up for useful.

    • bdegiulio profile image

      Bill De Giulio 

      6 years ago from Massachusetts

      Another great hub Christy. I probably need to do a better job promoting my Hubs but I am getting better at it, mostly thanks to your very helpful hubs. Keep writing these type of hubs, I am relying on you...... Thank you. VU and sharing.

    • RealHousewife profile image

      Kelly Umphenour 

      6 years ago from St. Louis, MO

      Hey Christy you are so right and write!

      Freelance is sure not what it used to be before online writing hit the world. But right - we have to have a marketable piece and then sell it ourselves...I'm sure not many writers appreciate that part as much. I just wanna write it and throw it out into the world:)

      Great hub!

    • TToombs08 profile image

      Terrye Toombs 

      6 years ago from Somewhere between Heaven and Hell without a road map.

      Christy, a lot of really useful information here. Great job and thank you so much for writing this! Sharing!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Robert, you are quite right. I have come across 'creative' people who say they won't go on social media; it is a part of the job details now as networks get more and more popular. Great point you have.

      @Trinity, I am always surprised when people think that making money freelancing is easy - come again?! Glad you agree.

      @Paul, your comment is spot on!

      To all the great hubbers who left comments, thanks! Your feedback lets me know this subject is a valuable one to pursue and I will do so.

    • Robert Erich profile image

      Robert Erich 

      6 years ago from California

      This is a great point. Many creative people feel like they should not be involved in business to promote their art. However, if you truly have confidence in what you are writing/doing, you should have no problem pushing it out there a little bit. Great article. Voted up!

    • Trinity M profile image

      Trinity M 

      6 years ago

      Great hub Christy! I’ve been freelancing for about 3 years now and it really is no picnic. Anyone who thinks they can make easy money is misguided, it takes a lot of hard work and dedication. Your hub offers some very valuable advice. Great job. Voted up and useful.

    • jainismus profile image

      Mahaveer Sanglikar 

      6 years ago from Pune, India

      A great article on freelance writing, will surely help many writers.

    • Paul Kuehn profile image

      Paul Richard Kuehn 

      6 years ago from Udorn City, Thailand


      You are absolutely correct. Freelance writing is definitely a sales process. I compare it to marketing homes. If you don't have a supporting network and can not use well the social media, you will never go far in marketing your articles. Voted up and sharing.

    • profile image


      6 years ago

      WHOA! That is so well-written. Many need to read it often. I voted up,Christy.

    • Julie DeNeen profile image

      Blurter of Indiscretions 

      6 years ago from Clinton CT

      This is so true. I spend so much time looking for work, showcasing my work, and selling it too. It would probably help to take a sales course or something huh? Nice article :) Love your stuff!

    • randomcreative profile image

      Rose Clearfield 

      6 years ago from Milwaukee, Wisconsin

      You are absolutely right about the creative process. Sales play such an important role in freelance writing careers. Great tips!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Thanks everyone for your supportive comments. I am glad I was able to shed light for some on the nature of selling, as well as supporting what other writers already see they need to do. Writing the work and then getting it read does keep us busy! But the results and relationships are so rewarding! I appreciate all of the comments and wish you all a wonderful day.

    • Gypsy Rose Lee profile image

      Gypsy Rose Lee 

      6 years ago from Riga, Latvia

      Thank you for this very informative hub. Passing this on.

    • Lord De Cross profile image

      Joseph De Cross 

      6 years ago from New York

      You are so right Christy, that's why we diversify our writing in order tho stay afloat. Your reminders is right on! Hope we still in here in 2 years. No one knows how social media will drive readership. So far we are keeping up with technology and trends.

    • suzettenaples profile image

      Suzette Walker 

      6 years ago from Taos, NM

      Great article! You give some good suggestions and information for getting your work out there. Thanks for Sharing your knowledge!

    • mmsu profile image


      6 years ago from Pakistan

      Good suggestions.Nice hub:)Voted up and shared!

    • GoForTheJuggler profile image

      Joshua Patrick 

      6 years ago from Texas

      Great stuff as usual, Christy! Voted up, useful, interesting, and shared!

    • Rosyel Sawali profile image

      Rosyel Sawali 

      6 years ago from Manila, Philippines

      Thank you for presenting this point of view. Indeed money doesn't grow on trees. We all just need to find the balance between writing creatively and marketing effectively.

    • vespawoolf profile image


      6 years ago from Peru, South America

      You're so right! Although we all love the creative process, we have to think about sales and that includes social networking and other areas that drive our views. It's not as fun as the creative aspect, but it's still important for succes on the internet. Thank you! Voted up.

    • Victoria Lynn profile image

      Victoria Lynn 

      6 years ago from Arkansas, USA

      Christy--you are so right! This is a great article and reminder. Many votes! Well done!

    • josh3418 profile image

      Joshua Zerbini 

      6 years ago from Pennsylvania


      First off, LOL @ Linda's statement! :)

      Second, awesome hub yet again on your writing niche! Very good points here! Creativity is major in writing, but the sales pitch is just as important. Finding the balance is key; your hub is fantastic Christy!

    • Janine Huldie profile image

      Janine Huldie 

      6 years ago from New York, New York

      Christy, so very true about marketing yourself as a writer in order to have some success monetarily. Facebook and Twitter are valuable tools to truly help writers get their name out there nowadays. Thanks for sharing some invaluable information on this topic. Have shared and voted too.

    • donnah75 profile image

      Donna Hilbrandt 

      6 years ago from Upstate New York

      So many writers likely miss this memo and find themselves failing. There is nothing wrong with self promotion, and writers definitely need to get the word out about their work as more and more writers come on the scene. Voted up.

    • Sunshine625 profile image

      Linda Bilyeu 

      6 years ago from Orlando, FL

      Thank you Christy for proven to us once again that pimping is legal. Well done!

    • billybuc profile image

      Bill Holland 

      6 years ago from Olympia, WA

      This may be hard to believe for some, but writing is easy compared to selling the written work. Your hub points this out beautifully. Well done Christy; all of your points are valid.

    • Patty Kenyon profile image

      Patty Kenyon 

      6 years ago from Ledyard, Connecticut

      Interesting Hub!!! Thanks for sharing!!!

    • midget38 profile image

      Michelle Liew 

      6 years ago from Singapore

      You are so, so spot on on this, Christy. Yes, we have to be good promoters and marketers, and I'll be sharing this! Great advice!

    • teaches12345 profile image

      Dianna Mendez 

      6 years ago

      Very good suggestions on the creativity in writing. It is a part of marketing your work and requires some research and knowledge, as you posted. Voted up.

    • wetnosedogs profile image


      6 years ago from Alabama

      A sensible hub. Thank you.

    • jcevans2009 profile image

      Judith C Evans 

      6 years ago from Boise, ID

      So true...I probably spend at least as much time promoting my work as actually writing it. I enjoy the marketing part of freelancing, since it gives me a change of pace after working on articles. Wish I could've read this hub when I was a newbie freelancer, lol! Voted up and useful!

    • rebeccamealey profile image

      Rebecca Mealey 

      6 years ago from Northeastern Georgia, USA

      I never thought about it like that, but you are right. It is a dual role of writer/marketer!


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