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How to Gain an Audience as a Writer

Updated on June 27, 2014

Credit Where Credit Is Due

My thanks to a fine writer, Hope Clark, for the inspiration for this article. She mentioned this topic on her blog, Funds for Writers, and I thought I would expand on it since I agree with her.

When I wrote my first novel, The 12/59 Shuttle from Yesterday to Today, I knew next to nothing about marketing a book. Heck, truth be told, I knew next to nothing about writing a novel.

Now this may seem like a strange admission from a person with a degree in Marketing, a person who has owned and operated three businesses, but there is a world of difference between marketing a convenience store and marketing a book.

Or so I thought.

So, book completed, I enlisted the aid of a friend who was knowledgeable about the online world, and he mentored me on social media and how to use it to my advantage.

Determined and enthusiastic, I entered the world of Facebook, and immediately began sending out friend requests. Once those friend requests had been answered, I was the proud “owner” of 1,500 online followers, all of whom received notification that their new friend (me) had written a new novel, and their lives would not be complete unless they bought that novel.

Oh, the folly of the ignorant.

I believe, if memory serves me correctly, for my efforts I gained ten new sales of the book.

I was quickly reminded of a basic rule of marketing, namely that shotgun advertising rarely, if ever, works.

To put it another way….KNOW THY AUDIENCE, FOOL!

Who in this picture would like my writing?
Who in this picture would like my writing? | Source

A Basic Truth for Writers

A writer must know who his audience is.

Why do you think they name genres to describe the different books that are written?

Okay, so let’s say you have just written a science fiction novel. Now what?

Logically, you would design your advertising so that it has the best chance of reaching those who read science fiction. Makes sense, doesn’t it?

It makes so much sense that I had completely forgotten it.

But I remember it now. Live and hopefully learn.

Hope Clark Says

This from her latest blog about establishing an audience:

Some of you will frown reading that headline, because in every aspect of your writing life, to be considered successful, you need an audience. And we hate that part of our profession: Platform.

That doesn’t mean you need 10,000 Twitter fans, 15,000 Facebook followers, 40,000 newsletter readers or 50,000 unique visitors to your blog, so don’t get all bothered by big numbers. Think more along the lines of one hundred die-hard fans. One solid fan is worth ten via word-of-mouth. Devotion carries a lot of weight and a lot of noise.

If you think a hundred or a thousand is out of your reach, then ponder what and who you’re writing for. If it’s friends and family, then don’t bother with all the hoopla of a publisher, Amazon, ISBNs or any professional needs of a book. Write your blog for loved ones only and quit looking at the statistics. Write for free in magazines that pay in copies.

Otherwise, you need a fan base. One thousand people who would walk through hell for you and drag others along with them. How do you do that?

Thank you Hope!

Now consider what she said….”one thousand people who would walk through hell for you and drag others along with them.”

How do you do that? Does it seem a bit overwhelming? Well of course it does. Few writers in this world have that kind of fan base (audience) but it is certainly something to shoot for, right?

So how do we do it?

Let your readers know you as a real person
Let your readers know you as a real person | Source

THE FIRST STEP IN GAINING A LOYAL AUDIENCE

I hope you are taking notes because here is the first step: let your followers know you as a real human being.

Remember, you are looking for diehard followers…sort of like family….and the only way to gain those followers is for them to know you on a very human level, and for you to know them on the same level.

Don’t treat your followers like potential customers. Treat them as friends.

I knew this when I owned a convenience store. Our store would often outsell the supermarket two blocks down the street, and it was because of good old-fashioned customer service. We knew everyone’s names, and we asked about their lives. We chatted with them and always greeted them with a smile. Because of that, they would often pay a bit more for our products because they simply enjoyed shopping in our store.

Treat your customers like they really matter.

THE SECOND STEP

Be consistent and produce on a regular basis.

I admit that I have gotten away from this rule of late with my blog. I was so busy finishing my novel, Resurrecting Tobias, that I let my blog fall by the wayside.

Not a good idea!

Your followers like routine. They like to know that you will deliver when you say you will deliver. After all, they are following you for a reason. They either like you as a person, they like your writing, or they like both.

Don’t let them down by disappearing, or you will find it very hard to get them back.

On a related note, produce high-quality writing. If you are a mystery writer, and your followers are lovers of mysteries, then give them something they can get excited about. Quality writing will eventually be discovered, and once discovered it will be promoted by word of mouth. I believe that and you should too.

This book will not appeal to everyone...it is my job to find those who will like it
This book will not appeal to everyone...it is my job to find those who will like it | Source

THE THIRD STEP

From a marketing standpoint, this is crucial.

Earn the respect of your readers by being respectful to them.

I have over 70,000 comments on the writer’s site HubPages, and I have responded to every single one of them over the past two-and-a-half years. If they took the time to comment about one of my articles, the least I can do is reciprocate….and….I have been respectful while doing so.

Believe me, there will be times when you will receive a comment that will make your blood boil. I have, and all of the writers I know have as well. When those times come, I simply thank the reader for taking the time to comment. I may not agree with them, but I am appreciative of the fact that they took the time to read my article and respond to it.

THE FOURTH STEP

I touched on this earlier, but let’s give it a little bit more depth.

Know who your audience is.

This is crucial if you have visions of having a devoted audience that will grow.

Those who read romance novels rarely follow blogs written by mystery novelists. Sure it will happen, but logic dictates that birds of a feather will, yes, flock together.

Seek out your audience. Write short stories and submit them to romance magazines. Hang out in forums with other romance novelists. Find those who will butter your bread and then eat it with gusto.

Do you practice any of these?

See results

You Can’t Go Wrong Following Those Four Steps

I think it is very easy to become enamored with today’s social media. Writers drool over the thought of having 20,000 Twitter followers, or 10,000 Facebook devotees…but….that does not mean that they will all buy a book of yours.

In order for those numbers to mean something that will convert to actual book sales, you have to do some work.

And that work will take a long time.

But it will be worth it in the end.

2014 William D. Holland (aka billybuc)

“Helping writers to spread their wings and fly.”

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    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you social thoughts. I don't normally ask someone to read my stuff, but you seem to be a kindred spirit and I'm enjoying getting to know you.

    • social thoughts profile image

      social thoughts 3 years ago from New Jersey

      Will do! I am enjoying your articles.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Social Thoughts....when you get a chance, go way back to when I was writing social commentary. I think you'll enjoy it.

    • social thoughts profile image

      social thoughts 3 years ago from New Jersey

      Thank you. I like all of this advice as well as the way you write it. I love how you add funny yet encouraging one-liners about what you're suggesting! It really pulls it together, and allows your personality to come out. Great work!

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Maybe, Glimmer. I don't know what will work for you, but I know your articles have value and will be interesting to many....if you have a blog, that's important....try to submit some of your craft articles to magazines.

    • Glimmer Twin Fan profile image

      Glimmer Twin Fan 3 years ago

      This is really helpful for me. I think that interacting with my "audience" is difficult. I have no problem commenting and responding to all comments here. One on one it's easy. I have been trying to make my posts a little more personal, but not too personal. It's just a tough thing for me. Maybe if I concentrated on one specialty, I'd have more followers.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      There is for sure, Katrina. If I can be of any help, let me know, I've been around the blog block a few times and would be glad to answer questions for you.

    • Katrina Speights profile image

      Katrina 3 years ago from Texas

      Thanks for the information about getting a following. I am working on starting a blog on wordpress but I have never done anything like this before. There's a bit of a learning curve. Great read!

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you Eddy, and I wish you and Dai a wonderful day as well.

      billy

    • Eiddwen profile image

      Eiddwen 3 years ago from Wales

      Another great hub Billy full of great advice and I vote up, across and share. here's to wishing you and Bev a wonderful day.

      Eddy.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      That's okay, Suhail. i'd love to go on one of those tours too.

    • Suhail and my dog profile image

      Suhail Zubaid aka Clark Kent 3 years ago from Mississauga, ON

      Hey Deb, count me in for your next birding tour.

      P.S.

      Sorry, Bill, for digressing from the topic of your article ;-)

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Deb, a birding tour? Oh, I just love how this has grown, from HP to a newspaper column to tours...and you are infecting everyone you meet. What a wonderful success story my friend.

    • aviannovice profile image

      Deb Hirt 3 years ago from Stillwater, OK

      Everyone that stops to chat at the lake or shows an interest in birds gives shy little me the chance to shine. I know a good amount about birds and behavior, so I share my joys with others. My enthusiasm is infectious. I have seen more people than EVER at the lake, ad I say hello to them. Most of them reply, as long as they don't have wires in their ears. And you know what? They love nature, so the Pied Piper leads them in the Sunday paper. I gave my first birding tour on Thursday!

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you Dianna....for sure these are important. They aren't the only way, but they are important.

    • teaches12345 profile image

      Dianna Mendez 3 years ago

      All four steps are indeed what is needed to make it as a writer. Thank you for the valuable information.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Vellur. I hope all is well in your world.

    • Vellur profile image

      Nithya Venkat 3 years ago from Dubai

      Great hub and great points. Knowing whom we are writing for will help a great deal. Thank you for sharing valuable points.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      My pleasure, Hankscita. Thank you, and if I can ever be of any help to you, feel free to ask questions.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Suhail, having a full time job makes it very hard on a writer. Best wishes to you and thank you.

    • Hankscita profile image

      Sandy 3 years ago from Florida

      Wow, really great advice! Especially for a newbie like me. Thank you for this. Up voted and shared

    • Suhail and my dog profile image

      Suhail Zubaid aka Clark Kent 3 years ago from Mississauga, ON

      Another great article that I missed reading earlier! I like the advice. For myself, I know that I have a small dedicated following via facebook. I guess due to my unusual interests in nature conservation, adventure hiking (of course with my dog), travelling off the beaten path, and a combination thereof. I will have to settle for this.

      One thing I have to improve with my presence on other sites is to be consistent with it. Due to my full time demanding job, I fall into the trap of showing lot of interest during a span of time and then disappear.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Jo, thank you so very much for buying the book. I really hope you enjoy it my friend. Happy Reading, and blessings always.

      bill

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      John, thank you so much for buying the book, and I'm glad it looks appealing. Let me know what you think of it.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      mdscoggins, thanks for the follow. Good luck with your writing career my new friend.

    • tobusiness profile image

      Jo Alexis-Hagues 3 years ago from Bedfordshire, U.K

      Bill, the eagle has landed!! I thought I'd just read a few pages, but I could not put it down, 'Resurrecting Tobias' promises to be a hell of a read. Well done, I believe you've written a winner and I can't wait to get into it.

    • Jodah profile image

      John Hansen 3 years ago from Queensland Australia

      Hi Bill, I just received my copy of "Resurrecting Tobias" in the mail today. Can't wait to start reading. My wife commented that it is a very impressive looking book. She loves the cover. My only regret is that I didn't get a copy direct from you and get it signed...oh well.

    • mdscoggins profile image

      Michelle Scoggins 3 years ago from Fresno, CA

      Thanks billybuc for the tips. I am trying to put together tools from successful hubbers so that I can become one of the greats. I am certainly working on gaining those die-hard fans :)Voted Up!!

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Greg, two ain't bad. Better than most I suspect. Thanks buddy.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you vkwok!

    • Froggy213 profile image

      Greg Boudonck 3 years ago from On A Mountain In Puerto Rico

      Bill, like always it seems, you publish another great hub. I rated myself as following two of the items. Hopefully I can get more consistent.

    • vkwok profile image

      Victor W. Kwok 3 years ago from Hawaii

      Thanks for these excellent pointers, Bill!

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you lil Sis! You and I have been friends for over two years now, and it has been a wonderful friendship. I'm proud to know you as well my friend. Keepin' on is what we do, right? :)

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Bobbi, you are such a nice lady. Thank you! No, my book is not on ebay, but that's a suggestion I had not thought of. Thank you. The Pied Piper of HubPages? I love that description...now I have to live up to it.

      Have a wonderful Sunday, Bobbi!

      bill

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      CM, it is almost Mission Impossible to make your book stand out online.....but I know of few options. We just have to find a way. Best wishes with your endeavors, and thank you for the visit.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      You are very welcome, Alicia. .Thank you and I hope you are having a wonderful weekend.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Shyron, I love HP because I have gained so many friends like you. It really has been a wonderful gift for me, and I greatly appreciate you. Thank you and blessings always.

      bill

    • cclitgirl profile image

      Cynthia Sageleaf 3 years ago from Western NC

      All good tips here, BB. I hope your novel sells like crazy!

      I'm so proud to know you. I'm so proud that you're dedicated to your craft. :)

      I'll follow you forevah. Because you're cool like that.

      And when I get some time, yes, I'd like to read. Alas, I know my limits right now, and I can barely make it through 100 Years of Solitude for everything else I have going on.

      Keep on keepin' on.

    • PurvisBobbi44 profile image

      PurvisBobbi44 3 years ago from Florida

      Bill,

      You forgot that you are the Pied Piper of HubPages with charisma, and a gentleman. Also, use Google+ by making friends and sharing hubs like the ones about your chickens.

      You still have followers who will buy like me---when I can get to town and get an Amazon Card since they do not take PayPal.

      I gave the information on Facebook about where one can purchase an Amazon card to purchase books on Amazon.

      Do you have your book on eBay too?

      I wish you great success and you will get it; because you have to wake the sleeping lion to feed him and he needs to be fed on a schedule.

      Your friend,

      Bobbi Purvis

    • CMHypno profile image

      CMHypno 3 years ago from Other Side of the Sun

      Thanks for the tips Billy and a good reminder at what has to be done. I have let my own blog slip of late and the thing I'm really bad at is sending requests for reviews.

      There are a lot of great new books being published every week and it really is a job of work to make yours stand out from an excellent field and persuade readers to buy yours rather than another author's work

    • AliciaC profile image

      Linda Crampton 3 years ago from British Columbia, Canada

      Your suggestions for gaining an audience are very helpful, Bill. Thanks for sharing them!

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Audrey. I can say the same about you with no hesitation.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thanks, Will. I was afraid it was just me. LOL I guess it is only natural. People want to support, and they get carried away with promises, and then the bottom falls out of the good intentions. Well, live and learn my friend.

    • Shyron E Shenko profile image

      Shyron E Shenko 3 years ago from Texas

      Bill, I am blessed to call you friend, because I know you are. I read your stuff on HP as much as I can.

      With my other life it is hard to have the time to read books but I would buy any book that interest me and your is on my list, but that will take time.

      This hub is so full of information that I need and as with so many of your hubs it will be book-marked to return for something that I may remember when I need the information, and I appreciate your gift of giving us, your readers that information.

      Thank you and have a blessed weekend.

    • AudreyHowitt profile image

      Audrey Howitt 3 years ago from California

      You are so good with follow through and a reliable friend in the online world and to me, that counts for a lot!

    • WillStarr profile image

      WillStarr 3 years ago from Phoenix, Arizona

      "It will be interesting to see how many of those followers who say they are interested will actually buy it. I've found those numbers shrink very quickly when it comes time to spend the cash."

      Yup. I had many followers tell me that if I published an e-book compilation of my short stories, that they would eagerly buy it (I had enough stories to publish two e-books!).

      Very few actually did.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      I appreciate that, Flourish. Thank you.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thanks Mel. Heck, only a year into it....you have time and as long as you are willing to learn, it will come.

    • FlourishAnyway profile image

      FlourishAnyway 3 years ago from USA

      Thanks for providing tried and true tips for success. It's good to learn from successful writers like yourself, Bill.

    • Mel Carriere profile image

      Mel Carriere 3 years ago from San Diego California

      Social media is a great tool, but finding quality connections is an arduous process. A year into it I am still learning this fickle game, but you are absolutely right that one must humanize oneself to one's audience. Great hub and very useful.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      spahi, that is a very kind thing to say...thank you and I hope you have a wonderful weekend.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you DDE!

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you Anna. When you do I hope you enjoy it.

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      spahi992 3 years ago

      Very good hub, I don't know why but your hubs always lift my mood a bid.

    • DDE profile image

      Devika Primić 3 years ago from Dubrovnik, Croatia

      A very helpful hub for all writers.

    • Anna Haven profile image

      Anna Haven 3 years ago from Scotland

      I have downloaded, but I haven't had the chance to look at your book yet. I will though and I look forward to it. :)

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you MG....your support is greatly appreciated.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Jo, it will be my pleasure to sign it. What a lovely trip that would be. Maybe one day it will come true, yes? I hope so.

      Thank you as always and have a brilliant weekend.

      bill

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Frank! I'm glad you find this useful. Have a great weekend.

    • MG Singh profile image

      MG Singh 3 years ago from Singapore

      As usual billy you give wonderful advice. You remain an inspiration for all of us.

    • tobusiness profile image

      Jo Alexis-Hagues 3 years ago from Bedfordshire, U.K

      More priceless and very useful advice Bill, I'm saving them all in the hope that I may one day put them to good use. Good luck with the book, waiting for the delivery of my copy, you can sign it when you come over to do your book signing in London. Until then enjoy your weekend and my very best to you.

    • Frank Atanacio profile image

      Frank Atanacio 3 years ago from Shelton

      everything here is useful... and easy for anyone to follow vote up and useful plus shared :)

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Dahlia, it is very nice to have you back. Thank you for thinking of me.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you kalinin...best wishes to you when you do start marketing it.

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      livingsta 3 years ago from United Kingdom

      Wow, this is full of advice for me my friend. You always have some sort of advise or something new for me to learn in every hub of yours. I have missed a lot here. Will catch up as best as I can. Have a good day Bill and thank you for sharing this with us :-)

    • kalinin1158 profile image

      Lana ZK 3 years ago from California

      Great hub! I am yet to experience the agony of marketing my book, but I feel more prepared now after reading these steps. Thank you William

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Very true, Ruby. It's nice to know we don't live in a vacuum, that there are actually people out there who care about our work...and I appreciate you very much. Enjoy your weekend.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thank you Suzette. Those are very kind words and I really do appreciate them.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Kim, thank you so much. I love writing novels...I will be devoting more and more of my time to doing so from now on...and I very much appreciate your support. Have a great weekend my friend.

    • always exploring profile image

      Ruby Jean Fuller 3 years ago from Southern Illinois

      Your advice is helpful to any writer, whether writing a book or short stories. Having a faithful base of hubbers who read your poetry or anything makes for a happy camper. Thank's for all you do...

    • suzettenaples profile image

      Suzette Walker 3 years ago from Taos, NM

      Some more great advice for your readers which I agree with. You know your audience and you are consistent. We know we will have a great novel in our hands if it is written by you. You never disappoint!

    • ocfireflies profile image

      ocfireflies 3 years ago from North Carolina

      Bill,

      I think you have all the right ingredients in order to make a book recipe everybody will want to have in their favorite recipe books. You do not only provide consistency, you also provide support for your fellow hubbers, and I for one am very grateful for what you do and the example you provide for me. So excited for you. I have always thought if someone went the distance and is able to actually write a novel from beginning to end, that in itself is a major accomplishment.

      V+ Blessings,

      Kim

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Thanks, Heidi, and I look forward to that hub. All is indeed good in billybuc world. Enjoy your hard-earned weekend.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Denise, that is a very kind thing for you to say. I am very happy I was able to help you. Have a great weekend and thank you.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Bill, the smaller the niche the harder your job is...but you are a good writer and I believe there is an audience out there for that niche. Carry on my friend.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      All is well, Jamie. Thank you and I hope your weekend is filled with adventure and joy.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Ann, i love Wimbledon....I love traditional events like that. Enjoy the tennis and your weekend my friend. I lost a day midweek and was amazed that yesterday was Thursday. LOL

      bill

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      DJ, I'm so sorry about the lack of sleep. NOT! Thank you so much for buying the book...I hope you enjoy every page of it.

      bill

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thanks Lizzy! I believe caring about our audience is the most important marketing tool we have, but few really use it...and for Rachael, thanks for those points you made.

    • heidithorne profile image

      Heidi Thorne 3 years ago from Chicago Area

      Yes, yes, yes, yes to the 4 steps! Interestingly, I've been working on a book marketing hub myself. So stay tuned for that. Hope all is good in billybuc world. Have a great weekend!

    • denise.w.anderson profile image

      Denise W Anderson 3 years ago from Bismarck, North Dakota

      I thank you, Bill, for giving me the vision to keep going. I have started a blog, and am contacting publishers about my books. Because of you and the time you took to give me personal attention, I am inspired. Thanks!

    • DrBill-WmL-Smith profile image

      William Leverne Smith 3 years ago from Hollister, MO

      Must do items, but, yes... tough. Especially writing in family saga with a small audience to start... do appreciate these specific reminders. Very valuable. ;-)

    • jhamann profile image

      Jamie Lee Hamann 3 years ago from Reno NV

      Very sound advice from a very practical man. Thank you Bill I hope all is well. Jamie

    • annart profile image

      Ann Carr 3 years ago from SW England

      Yes, it is so important to respect your readers (as it is anyone you come across in daily life).

      You've set out everything here and made it sound so easy! I know it's not and you point this out many times. However, if it was easy it wouldn't be so rewarding, would it?

      Everyone is so friendly and kind on hubpages but the big bad world is much more critical so all of your sound advice must be followed if we're to be successful outside this lovely, cosy environment.

      Hope you have a great evening, in fact great weekend (I've only just realised it's Friday - where has this week gone?).

      I'm off back to watching Wimbledon, the highlight of my television year!

      Ann

    • profile image

      DJ Anderson 3 years ago

      Your book arrived and I stayed up until 3:00 AM. You had me hooked

      after the first few lines. I'm a very slow reader. I absorb a book like it

      was written to change my life. Fortunate me, most every book has broadened my horizons, made me think outside the box, and taught me

      values that I might otherwise have missed.

      You have served up another portion of great advice in this hub.

      Thanks, Bill. Have a great Weekend!

      DJ.

    • Radcliff profile image

      Liz Davis 3 years ago from Hudson, FL

      Seth Godin talks a lot about the folly of using outdated mass-marketing strategies to sell your product. It's like the old saying goes--some might call it cliché :) --people don't care how much you know until they know how much you care. Rachael, one of the commenters, said something about promotion when you can't physically get out to promote. There are several YouTubers I follow who are also avid eBayers or Amazon sellers. They use Google Hangouts to schedule time to spend with followers and discuss trends or ideas. Webinars are another great way to get to know your audience and attract the right people to your writing.

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Peg, I think Facebook is highly overrated as a means of marketing our writing....helpful but overrated. :) Thanks and have a great weekend.

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      Peg Cole 3 years ago from Dallas, Texas

      Naturally, these are expert tips, Billybuc. Connecting with the right audience is definitely going to be a big part of it. I'll admit, my facebook site is not necessarily the place to carry on an advertising campaign. They're mostly family members.

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      Bill Holland 3 years ago from Olympia, WA

      Nice summary, Venkatachari..thank you for stopping by.

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      Venkatachari M 3 years ago from Hyderabad, India

      Very useful tips. To be a successful writer, one should be consistent with his subject even though he can be descriptive and narrative. He should identify his audience and keep their tastes in mind.

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      Bill Holland 3 years ago from Olympia, WA

      Nadine, bravo to you for being so far ahead of the curve. I love success stories like yours. Keep up the good work and thank you.

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      Bill Holland 3 years ago from Olympia, WA

      My pleasure, Dora. I know you are a people person...this should be easy for you.

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      Bill Holland 3 years ago from Olympia, WA

      Thanks, Liz, for the voice of experience. I appreciate you sharing and I hope you have a great weekend.

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      Nadine May 3 years ago from Cape Town, Western Cape, South Africa

      Very good points Billy. I knew from the start that my reading audience would be a very selective. Most readers who are interested in my topic read non-fiction. Visionary fiction is not even a genre in many bookstores. My novels were ending up into the Body,Mind & Spirit book shelf for non- fiction and even Amazon did not have a visionary fiction section at that stage. They do now. Today my sales are getting better and better. My publisher often still says that in 2003 I was 10 years ahead with my topic, but today more and more novel readers look for truth by reading fiction. They know that fiction is often truer than fact. Great hub.

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      Dora Isaac Weithers 3 years ago from The Caribbean

      Very valuable counsel. I'm trying at each of them. Thanks for underscoring that we're dealing with people who have lives and feelings. Have an enjoyable weekend.

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      Elizabeth Parker 3 years ago from Las Vegas, NV

      Very good points. I've been using Social Media for the past four years and you're so right. You can have thousands of followers, but it's the relationships that matter. Those are the people who will show support and while at first they be "customers" most of them actually become friends!

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      Bill Holland 3 years ago from Olympia, WA

      Torrs, I agree with you completely. Happily, you learned that lesson at a much younger age than I did. :) Thank you.

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      Tori Canonge 3 years ago from California

      Another great hub! I used to think that having a lot of followers was the only way to get an audience, but I've learned that's not the case. I think if you can put the right focus on your audience, then you will be perceived better by viewers.

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      Bill Holland 3 years ago from Olympia, WA

      Thanks, John! You do the same.

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      John Hansen 3 years ago from Queensland Australia

      Very good information once again Bill. Have a great weekend.