How to Get Free Exposure for Your Writing Business
5 Guaranteed Ways to Get Free Exposure and Publicity for Your Writing Business
I wrote about how to write an effective business plan for your writing career so it’s only fitting that I follow it up with a guide on how to get free exposure for your writing business after you have a business plan in place. These are five guaranteed ways to get you the free exposure and publicity you need to keep work flowing your way and in turn keep your bank balance up.
1. Make yourself newsworthy. Pick a niche and become “the” go to expert in that niche. Are you really good at scrapbooking? Do you know the ins and outs of the scrapbooking game? Do you know where to get the cheapest supplies? Do you have an insider connection for all the scrapbooking conventions and seminars? You get where I’m going with this. Be the go to person for anything scrapbooking related. If television stations are doing a segment on scrapbooking, let your name be the first to be mentioned for guest commentators. If the local scrapbooking club has a meeting and they need a keynote speaker, let your name be the first to pop into their heads. Pick a niche, dominate it with your expert writing and make yourself newsworthy.
2. Utilize social media and other online resources. So you have this brand new writing business and a portfolio full of articles but the phone is not ringing off the hook. Bummer but it’s not the end of the world. Get out there. Put yourself out there. Use social media – Facebook, Twitter, LinkedIn to name a few to showcase your portfolio. Go on Craigslist and list your skills in the appropriate category and even offer a week-long trial of your services to draw in new clients. All this promotion is free and only requires minimum time investment on your part.
3. Set up a website. Every writer needs a website. This website should list what you do and what your rates are along with a sample of your work. It helps if you state your availability and turnaround time. Your website should also have a blog where you keep clients and fans alike up to date on your current projects. Write guest posts for other blogs and be sure to include a link back to your own site in the footer, utilize directories to promote your site and blog and network with other writers because this networking will often pay off down the road in the form of referrals. Never underestimate how powerful a good recommendation from your peers is when it comes to securing a work contract.
4. Local newspapers are your friend. Most small town papers often let entrepreneurs advertise for free in either the print version or online version of the paper and sometimes in both. Get to know the owners of these papers and don’t be afraid to use them to gain free exposure for your writing business. An effective way to get the most out of this free publicity is to use testimonials from happy satisfied clients. People trust people who have a proven delivery track record.
5. Sponsor a giveaway or contest. Barter your writing skills for free exposure for your writing business. Companies are always looking for sponsors for various contests so find a company and offer to write or revise the winner’s web content or write an original article for the winner in exchange for free exposure for your writing business. It’s a win-win situation for everyone concerned.
Getting free exposure for your writing business is not complicated at all. Aim to do at least three of the five above daily and you’ll be well on your way to adding more clients to your roster without spending a dime.