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Niche Writing And How To Succeed In It

Updated on October 6, 2014

A World of Unlimited Choices

Marketing is too important to be left to the marketing department.

David Packard

I went to the grocery store the other day to pick up some toothpaste. I found the right aisle, found the right section and then was stopped dead in my tracks by the overwhelming number of selections to choose from. Not only were there countless brand names to choose from, but each brand name had four or five different choices, leaving me confused and frustrated to the point that I didn’t want to even brush my darn teeth.

Welcome to the world of writing. How many writers are there? I would venture to guess millions. How many readers are there? Most likely the number is in the billions. So we have billions of readers sifting through millions of books and articles, and remember that the average attention span of most readers is about ten seconds. Within ten seconds the average reader will spot something that he or she considers worth reading. The rest of the writings will sit patiently, or not so patiently, awaiting their chance to be read.

Are you a writer? If so, do you find all of this a bit discouraging? If you are asking how in the world your work will ever stand out, then you are not alone. Writers love to write, but they also love to have someone read what they are writing, for without recognition of some sort a writer is just a journal keeper.

If you have been paying attention to earlier articles of mine, you will know that I am a big believer in finding a niche. With a niche, or special category, you are lowering the odds against you a bit. Instead of competing with millions of writers, with a niche you are only competing against the thousands who write about a particular subject. Much better you say but still daunting, and I agree with you.

That is why you need some marketing strategies so that your name becomes synonymous with your particular niche, and then you will not only experience the joy of writing but also the joy of recognition. Now wouldn’t that be lovely?

Follow along, then, while I give you some strategies to think about.

Learn to market yourself
Learn to market yourself | Source

An Expert in Your Field

What are your qualifications for writing about this niche subject? Readers want to know that you have game. In other words, they want to know that are you knowledgeable and have the expertise about your subject. Otherwise, what you say has no value.

If you write about crafts then explain to people what makes you a craft guru. If you write about RVing or acting or beauty products or used cars, you need to have some information that portrays you as an expert worth paying attention to.

I have written often about adoption, alcoholism, teaching and the Decade of the 60’s, and I have the resume to back up what I write about. Do you? If so then find a way to let others know that.

Niche Writing

Give Readers a Reason Why They Should Read Your Work

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Stop and think about this fact for a moment. Why do people read anything? Whether it be for pure entertainment or because they want information on a particular subject, the fact is that when they read they receive something that has value to them.

What value are they going to receive from your writing? If you can answer that question, and then relate that value to the reader, you just might see your views increase.

Using myself for an example, I would say something like this: If you read this article on enabling, you will find out how to deal with the alcoholic in your life, and possibly begin to see positive change in your own life as well. In that statement I have given the reader a concrete value in reading my article.

Remember as you write what you are giving the reader and then find a way to portray that to your readers.

How Do I Improve the Lives of My Readers?

What tangible results do I create for my readers? Remember that this is all about value. You are providing a value and the reader is receiving a value. For a niche writer, this should be a primary motivator while writing.

If I have portrayed myself as an expert in my field, and I tell you that I am going to improve your life through my article, would you be interested in reading it? Of course you would, and so will your readers.

Travel writing is a great niche
Travel writing is a great niche | Source

Use Specific and Emotional Language

Which of the following two statements sounds better to you:

  • I am going to make you a better writer
  • Through my articles on writing, I am going to increase your love of writing and fill you with the passion and knowledge you need to succeed.

Hopefully you chose the second statement. Seeing it in practice shines a light on it, does it not? Remember that writing incorporates our senses in the telling of a tale or the sharing of information. If I can somehow make my writing an emotional experience for my readers, I will have taken a huge step towards vast readership.

Gardening is a great niche
Gardening is a great niche | Source

Develop a Tagline to Be Used on All of Your Correspondence

What is a tagline? As much as I dislike Walmart, their tagline of “Save Money. Live Better,” is pure genius. In four simple words they have told the world what they are all about, and they have done it in a way that appeals to our emotions and our basic needs.

Now, what is your brand and what is your tagline?

Some names become synonymous with the brand they are marketing. Names like Martha Stewart, Dave Ramsey and Dr. Phil are easily recognizable for home decorating, personal finance, and counseling.

So again, what is your brand as a writer and what is your tagline?

A few months ago I started a movement called Humanity One World. The tagline is “Making this world a better place one person at a time.” Clear, concise, intriguing and informative, that tagline tells you quite a bit about our movement. If I were to construct a tagline for my “how to write” articles it might be something like “Helping writers to spread their wings and soar.”

Once you have identified your brand and your tagline, it should become part of your signature and should appear on all of your correspondence. This is the marketing that we all hate to do, but if you want to establish yourself as a quality writer in your niche, this is necessary.

The Numbers Don’t Lie

Yes, there are millions of writers and yes, the odds are against you. That does not mean, however, that you should roll over and play dead. If you are serious about this writing business and you want to succeed, you need to learn a few things about marketing, and the primary product that you are marketing is you.

You are the brand, so now your job is to make everyone out there want to purchase (read) your brand.

Best of luck to you! If you need clarification or if I can be of any other help, feel free to contact me at holland1145@yahoo.com.

2013 William D. Holland (aka billybuc)

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    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you, toknowinfo, for not making me go on a search....and I love that phrase. Short, to the point, powerful....well done!

    • toknowinfo profile image

      toknowinfo 4 years ago

      Hi Bill, I could tell you to reread my hubs and figure it out for yourself, but I won't do that to you. My catch phrase is: Change your thinking, change your world.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Toknow, you are teasing us now...what is your catch phrase???

      Thank you my friend. It is always a pleasure having you stop by.

    • toknowinfo profile image

      toknowinfo 4 years ago

      A very excellent hub, Bill. It was so good I had to take notes. Thanks so much for sharing your wisdom. Turns out I have had a catch phrase all along, only I didn't know. I use it in a lot of my hubs , but I will use it all the time when I am writing my niche hubs. I appreciate learning from you.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Glimmer, my first thought would be yes, that is your niche here on HP. I guess it all depends on what you want from your writing. If you want to make money from quilting then I would say yes, you need a catch phrase and a website....it you are just writing for enjoyment then I say to heck with this hub. LOL

      Thank you as always.

    • Glimmer Twin Fan profile image

      Glimmer Twin Fan 4 years ago

      Well - I guess my niche is crafting/quilting, but I am still having fun writing about all sorts of things. Maybe I would be more successful if I concentrated on my niche. On the other hand, I would probably get bored. Great advice Bill. Now I have to go think of a catch phrase!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      chrytalia, I appreciate you taking your non-existent time and reading my hubs. Thank you and best wishes to you.

    • profile image

      Eva 4 years ago from Tucson

      While I haven't commented before, I have been reading, and enjoying your work since I found it (not all that long ago LOL). I am busily developing my niche in my non-existent spare time--these days, I am too busy writing for others for money, it seems to enjoy my craft *sigh*. You, Sir, give sound advice in a rather unsound world--and I salute you :-)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Alise, thank you very much. I was raised to give back to the community....I have received so much from Hubbers such as yourself.

      blessings to you

      bill

    • profile image

      Alise- Evon 4 years ago

      Thank you for sharing this with us, Bill. You are always very generous with your help/support/encouragement. God bless you.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Dream On, that was a good one! LOL Good luck with that itch.

    • DREAM ON profile image

      DREAM ON 4 years ago

      You did it again.Sharing so much knowledge and showing us easy ways to apply our niche to improve our writings and our audience.Thanx so much.I have to go now I have an itch to apply my niche.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Dianna! Things are going very well in Washington. Sending you blessings my friend.

    • teaches12345 profile image

      Dianna Mendez 4 years ago

      Thank you for writing such excellent advice for writers. I will have to visit your writing blog site. Hope all is going well in Washington.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Rajan, you have established a very useful niche, Just keep pounding away at it and in time it will pay benefits for you. Have you tried syndicating your health articles? Just a suggestion. :)

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Very useful suggestions here, Bill. I understand the value of having a niche and tagline better now. The specific points to use as marketing strategies for one's work are awesome.

      Thanks for sharing these tips, my friend.

      Have a wonderful day!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Good morning Beckie and yes, without a doubt you provide humor and that is your successful niche. Unfortunately, I think humor is one of those niches that is difficult to find success in....like my reflection writing. People today want questions answered....they want information and they want it fast. I'm afraid writers like us are destined to obscurity. LOL Oh well, I'm quite accustomed to being obscure. :)

      Have a great day my dear friend.

      love,

      billy

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Vinaya, you mentioned the most important point...we must meet a need for the reader. We must give something of value; otherwise, why would they want to read our articles???

    • shiningirisheyes profile image

      Shining Irish Eyes 4 years ago from Upstate, New York

      Billy - You really do provide a concise series of articles for guiding a new writer through the many phases of the career. I realize I have a niche, but never set out with the intention of selecting one. Mine - I do believe is humor.

      I try to grab a persons attention through the title or the first paragraph.

      I will say this much about my writing - it's a good thing I have other forms of employment!

      Hugs, Beckie XO

    • Vinaya Ghimire profile image

      Vinaya Ghimire 4 years ago from Nepal

      Billy,

      There is so much competition in publishing industry. It is difficult to leave a mark. You have highlighted some useful and interesting points.

      As a writer, if we don't give readers reasons to read our work, we will never have audience for our work.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Teresa! It's nice to see you again and I hope you are well.

    • T4an profile image

      T4an 4 years ago from Toronto, Ontario

      Billy, once again. Another a great hub with very useful information Thank you so much for sharing! :)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Deb, I think you are too. You have a good niche and in time people will come to it in increasing numbers. Good job my friend and have a great weekend.

    • aviannovice profile image

      Deb Hirt 4 years ago from Stillwater, OK

      Well, I think I am doing that correctly with "Keep your eyes to the ground and your head in the clouds. Happy birding!"

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Julie, I see that point okay....I love your attitude and your willingness to change and try new avenues. I still say your movie and music niche is a good one....perhaps finding a name that can be used in each hub....again, like "The Movie Guru Looks at 1940" and "The Movie Guru Looks at 1950"....and so on.....or for music, give yourself a title, a brand, and include that in ever music hub.....like "The Music Corner Highlights the Beatles".....so that the only thing that changes in every title is the name of the group....then start a music or movie blog where you can link to your hubs and also give "insider" information, or have music trivia, or a bunch of other stuff....I'm just tossing stuff out there as I think of it, Julie. :)

    • Jools99 profile image

      Jools99 4 years ago from North-East UK

      Bill, thanks for your response - I think her argument was that some of my articles (Jane Austen one) celebrated her 200th anniversary since Pride and Prejudice so that would have a short attention span online - sounds fair enough, s'pose. I enjoy books, movies, popular culture, TV, history, culture, music but I do need to rein myself back or, as you say, find another way of presenting the subjects. I am taking on board advice and trying my best to get better.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Julie, I'm not sure I understand her advice. Yes, your hubs are connected with time....so what? Why do you need to move away from it and why is that not a niche? Maybe I'm dense this morning but she lost me with that summation. If I were to advise it would be to keep doing what you are doing. People love movies and music....Cogerson has made good strides with his movie niche....why can't you? Maybe step back and see if there is a different way to present the same information? Find a tagline and use it in each hub....something like "The Movie Guru"....build your own personal brand and set yourself up as a movie or music expert. :)

      You can email me if you want and we can kick it around a little more....holland1145@yahoo.com

    • Jools99 profile image

      Jools99 4 years ago from North-East UK

      Bill, great hub with masses of useful advice as always - I posted a question for a fellow hubber to look over my hubs and give me some advice and she's offered some advice that my hubs are too connected with 'time' (she's right, I do books of the 50s, 6os, TV of the 1960s, 70s etc) and that I need to move away from this and find a niche. But it is not easy. I honestly don't think that I have a talent or other exceptional knowledge of anything except the work I used to do and I don't want to write about that! I am concentrating on my love of genealogy for now but on my blog rather than here - I fear my days here may be numbered :( Your advice has kept me in the hunt so far though :o)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      My pleasure, Arun, and thank you for visiting and leaving such a nice comment.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Mary, as long as I enjoy this niche and feel it is useful for other writers, then I'll keep writing in it. Thanks for the encouragement and have a fabulous weekend.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      web, I appreciate that, and I am quite happy that you find something useful in these. Enjoy your weekend in CA.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Kawi, thank you for taking the time to visit my Hawaiian friend. Have a great weekend in Paradise.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Vellue! If that is true then I am a happy writer. :) Have a great weekend.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Cris, I guess it depends on your reasons for writing. If you are just writing to feed your passion, and have no desire to market your writing, then you can be all over the place with topics....but....if you want to go on, and make money, I think a niche is necessary. Best of luck to you my friend. Keep writing and keep loving it.

      love,

      bill

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Faith. I'm trying to develop two niches and I'm glad you think this one is worthwhile. Have a wonderful weekend and blessings to you always.

      bill

    • ARUN KANTI profile image

      ARUN KANTI CHATTERJEE 4 years ago from KOLKATA

      Another excellent hub for us to gain a lot from such lucid presentation.Thank you for sharing such a useful hub.

    • tillsontitan profile image

      Mary Craig 4 years ago from New York

      Please, please, please keep writing on writing! Reading your great hubs makes me feel like I'm taking English 102 or it's equivalent. There is always so much to learn and the advice and wisdom you give us is what we need to improve and build on success. Thank you.

      Voted up, useful, awesome, interesting and shared.

    • web923 profile image

      Bill Blackburn 4 years ago from Twentynine Palms, California

      I always enjoy reading your work, and more often than not I find myself perusing to gain as much as I can. Hats off sir for another awesome and most useful Hub! Thank you!

    • KawikaChann profile image

      KawikaChann 4 years ago from Northwest, Hawaii, Anykine place

      Very good points - niche marketing works on sooo many different levels with so many different products. Nicely done billybuc - I like the tag line, I'll remember to always use it. Upvoted/interesting/following. Peace. Kawi.

    • Vellur profile image

      Nithya Venkat 4 years ago from Dubai

      You have spelled out the rules clearly through your hub. Your hubs are of great value to all writers. Great work and voted way up.

    • CrisSp profile image

      CrisSp 4 years ago from Sky Is The Limit Adventure

      Bill, I thought I should be logging off by now but then your title caught my attention as I am in the process of developing a niche for my writing. You see, I really don't have at the moment. I write depending on the mood (and experience) and whatever comes to mind except for my regular contributions in the local newspaper here, in which I write about diversity in the community.

      So, thank you for the wake up call. I am so grateful to be following you. Free tutorial! :) Boy, I learn here everyday! Your energy is so contagious. Love the way you have put the Wallmart tagline parallel to writing and building a niche. Very clever!

      Thanks again Bill. Bye for now and as always, here's sending you some love from the sky.

      P.S. Voting up, useful and sharing.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      My pleasure Lurana! Thanks for the visit and I hope you are well.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      LOL...drbj, you're killing me. Get it? Killing me? Sigh! That's a tough one. I'll have to sleep on it. Hope I wake up. :)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Rusti, you are too kind, but thank you, and I consider you a friend here as well. Wish I saw more of you on here but life has a way of getting in the way, doesn't' it? :)

    • MrsBrownsParlour profile image

      Lurana Brown 4 years ago from Chicagoland, Illinois

      Great opening with the toothpaste---I agree that there are just too many choices for many mundane things. Thank you for another great advice piece!

    • drbj profile image

      drbj and sherry 4 years ago from south Florida

      I've been working on my tagline, Bill, for my interviews with deceased celebrities but somehow "Interviews with Mostly Dead People" just doesn't seem to cut it. Any professorial advice from you is more than welcome.

    • Faith Reaper profile image

      Faith Reaper 4 years ago from southern USA

      Hi Bill,

      Great advice here on finding a niche or niche writing. I may have found mine, but will throw in other ideas every now and then. I believe you have developed a niche on helpful tips to help others in the field of writing! You are excellent in this niche!

      Voted up +++ and sharing

      Blessings, Faith Reaper

    • Rusti Mccollum profile image

      Ruth McCollum 4 years ago from Lake Oswego, Oregon

      Nice to see you again Billy! I came by to see what's new and as usual I LEARNED from you again! I consider one of my friends here and Thankyou for the great advice! I will be using it . Love how you compared the toothpate isle to writers..... You are extremely smart Billy ! I LOVE your work...

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Hey Becky! Nice to see you again. It's funny about niches and also about voice. Sometimes it just takes time for them to evolve. I'm glad you found yours my friend and thanks for stopping by.

    • Rfordin profile image

      Rfordin 4 years ago from Florida

      Hi billybuc,

      I struggled with a niche in my earlier days here @hubpages. Then when I started writing about things that interested me it kind of just 'ebbed and flowed. Not to mention I was writing about those same topics for 4 years in college...it kind of came natural. I enjoyed your article as always and am sure many others found it useful too.

      ~Becky

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Kris, it is my pleasure to be of assistance. If you get something out of these hubs then fantastic. :) Thank you!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      MsDora, the teacher in me is smiling right now. Thank you for your kind words and I hope I continue to give you good advice.

      bill

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Stephanie, that is the kindest compliment you could have paid me. Thank you very much, and I am happy that my suggestions are helping you.

      Aloha to you my friend,

      bill

    • Kris Bell profile image

      Kristen Bell 4 years ago from St. Louis, MO

      Hello billybuc,

      Thank you for sharing this Hub. The advice is great, and until now I never thought about creating a tagline for my brand. You've given me much to think about. This definitely deserves an upvote. Thanks again!

    • MsDora profile image

      Dora Isaac Weithers 4 years ago from The Caribbean

      Thanks for being so persistent in your encouragement to the writers in this community. I find myself acting on some of your suggestions. More good counsel on niches and marketing. Thanks a million!

    • Hawaiian Scribe profile image

      Stephanie Launiu 4 years ago from Hawai'i

      Reading your hubs is like taking a class in writing. Even if I don't always comment on them, I always tweet and pin your hubs about writing. I even have a special board on Pinterest named "Writing My First Novel" inspired by your hubs. True story.....Aloha, Stephanie

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Kathryn, I won't even go grocery shopping anymore. I become a crazy man in the stores. :) Thank you and I hope you have a great weekend as well.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Hey DJ, thanks my friend and yes, seven hours of sleep each night. I sleep like a baby....maybe more like a rock. :)

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      DJ Anderson 4 years ago

      Great hub, Bill. Super good advice.

      Do you ever sleep? LOL

      DJ.

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      Kathryn 4 years ago from Manchester, Connecticut

      I like all of your ideas on finding a niche and branding yourself. And I can completely identify with being overwhelmed in the toothpaste aisle- or almost any aisle, really! Do we need any more choices than that?!

      Thanks, Bill. And have a good weekend (I know, a little early, but we're almost there)!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Mickster, I start laughing as soon as I see your name show up. I always know I'm going to be entertained, and you did not disappoint me here.

      I especially love the line about a good tag line hiding the fact that you can't write worth a damn. LOL

      It must be about time for dinner with Suzie, so go enjoy your time with that lass and leave me be to write some more nonsense that nobody pays any attention to. :)

      Thanks buddy!

      bill

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you as always vkwok.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Heidi, spoken like a true marketing guru. :) I think marketing is the toughest part of writing for many out there. Luckily I was in marketing before I began writing, and the lessons learned in business have served me well in writing. If I don't market my work then who will?

      Thanks for a great comment. You know your niche and present it well.

    • vkwok profile image

      Victor W. Kwok 4 years ago from Hawaii

      Great advice. Thanks!

    • profile image

      mjkearn 4 years ago

      Hi Sir Bill

      So let's see if I have got this right.

      I need to be an expert in my niche, among other experts in my niche, who are bitching with the experts in my niche who were there on the shelves before toothpaste was invented.

      Marketing is so important that you can't talk to the marketing experts in the marketing niche and it has nothing to do with groceries but a good Tag Line will hide the fact that you can't write and have no value.

      Lastly don't say something in as few words as possible because your readers want to see how many big, colorful, fluffy words you know.

      BTW: I liked the statement that Sir Bill was going to make me a better writer until you went and spoiled it by saying that was the wrong answer.

      So Teacher Bill how do you think I'm doing? Am I destined for stardom? Am I the next hottest brand?

      Now be honest, I'm tough, I can take it.

      Great advice as usual. Voted up, ticked and shared.

      I googled Article Marketing and P1 said "See Bill Holland", go figure!!

      MJ.

    • heidithorne profile image

      Heidi Thorne 4 years ago from Chicago Area

      So much to comment on here! (So what else is new?)

      First, the toothpaste aisle. It's a marketing and advertising disaster. You might have just inspired another hub.

      Next, the "writers" drive me nuts. For a while, I was getting almost daily requests to guest or get paid to blog on my site from people who could "write on anything." I want experts guesting for me. Writing is just mechanics and one communication mode for an expert's message.

      And, yes, a tagline and strong brand identity will go a l-o-n-g way toward building your expert status in a niche. Though I don't use it much here on HP because I want some separation from my blog, my Promo With Purpose tagline has definitely positioned me for writing and speaking ops that I wouldn't have be able to tap into otherwise.

      Even if you don't have a tagline, building a strong identity in a niche essential. I can go through my list of favorite hubbers and the best ones are those that "stick to their knitting" (especially if knitting is their niche). I consider them go-to resources on their topic of interest.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Passionate, welcome to my site and I guess welcome to HubPages, although it says you have been here 3 months. I hope to read more of your work....and thank you for your kind words.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thanks Mark! I want to see you and others like you succeed, so hopefully these tips will help.

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      Mark G Weller 4 years ago from Lake Charles, LA.

      Excellent points and tips Bill, all of us out here can benefit from these thoughts I am sure.

      Mark

    • passionate77 profile image

      passionate77 4 years ago

      thanks bill for sharing such a nice and insightful hub, very informative indeed, specially for some one newbie like me. thanks again dear for such a great help for starters like us who should follow this main point leading to long-term success.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Manatita. I have a plan and I'm following it. One article on writing and one article that feeds my soul....and yes, I am establishing a niche that I hope will be successful. Thank you for the visit my friend.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Denise, if this has helped you then I am happy. You are a fine writer and I hope you find success with a niche. Thank you for the visit.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Michael, I love it when a hub of mine helps another writer. Find your direction and you will be fine. You are a good writer who just needs some focus to succeed. Best wishes to you my friend and thank you.

    • manatita44 profile image

      manatita44 4 years ago from london

      I see that you are penning a lot on writing now. I need not tell you that this is a great place to go, and that your writing is more than worthy of travelling in this direction. Best wishes.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you one2get2no. I appreciate you stopping by.

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      Bill Holland 4 years ago from Olympia, WA

      Well, Joe, I have to disagree with you....you are a starter in my book and you would start on my team of writers, if there were such a team. You have a very easy-going, comfortable style that puts readers at ease. You have that Will Rogers thing going that so many can associate with. You are like a fine pair of slippers that feel oh so comfortable.

      Yes, you are a writer and I love your work. Keep scrapping, buddy, and I'll be right alongside you on your journey.

      Thank you buddy and Aloha to you this fine Thursday.

      bill

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      Denise Handlon 4 years ago from North Carolina

      Hi Bill, this is an interesting and useful hub about niche writing. I actually have been thinking about niche writing subjects. UP/U/I and sharing.

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      Bill Holland 4 years ago from Olympia, WA

      Lizzy, it comes as no surprise that you do not use toothpaste. :) As for marketing yourself.....well, I don't give advice unless asked for, so I'll shut my mouth, other than to say I know how hard it is. :) Thanks Lizzy!

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      Bill Holland 4 years ago from Olympia, WA

      Carol, you make a good point about the number of choices we face daily...that's why the niche approach is so important....and then a well-conceived plan to promote that niche. I believe in your niche and I think, with a good plan, that you wills succeed. :) Thank you Carol and good luck.

    • Michael Tully profile image

      Michael Tully 4 years ago

      Thanks for a very timely and helpful hub, Bill. You've addressed the biggest hindrance I've had as a developing writer, which is identifying my niche. Until now I've been headed in several directions, and none of them have panned out. You've given me some serious food for thought here. Thanks again, and have a great day!

    • one2get2no profile image

      Philip Cooper 4 years ago from Olney

      Nice hub Billy.....a lot of very useful advice. Thanks.

    • hawaiianodysseus profile image

      Hawaiian Odysseus 4 years ago from Southeast Washington state

      Bill, you're the only one I know who can hook me at the toothpaste aisle. Now, the next time I shop--yes, at Walmart, my friend! : ) --I will think of you and what you wrote here because I love the way my mind thinks via association all day long (wish I could turn it off at times, like when I pass a police officer and I'm suddenly thinking about how I learned to have my avatar kick the policeman's butt in the Road Rage video game). Before I began rambling, I did have a point here...oh, yeah!

      Bill, this article was especially meaningful to me because I love to write about my eBay experiences, especially the behind the scenes human interest stories. The key point I take away from your hub today is that I need to find, keep in mind, and develop what it is of value that I'm offering my reader. How to do this while finding the right balance between presenting as a narcissist and fumbling with zero self-esteem is a challenge for me, and so what I've done to make the best of both extremes while adopting a centrist role is to infuse a self-deprecating yet point-driven style of humor into my articles. Writing doesn't come naturally to me--as in athletics, I'm good enough to make the team but not quite good enough to be a starter. But it sure does make me a hustler and a scrapper. And, Bill, I swear, there are more days than not that I realize the obvious--I'm a participant, not a spectator!

      Kudos to you for exemplifying a good work ethic with excellent results, Bill! Thank you, my friend. Aloha!

      Joe

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      Liz Davis 4 years ago from Hudson, FL

      I'm not good at marketing. Especially when it comes to marketing myself. And I brush my teeth, but I don't use toothpaste.

    • carol7777 profile image

      carol stanley 4 years ago from Arizona

      I do think niche writing is totally essential for success. Hopefully the niche we choose is popular and well read. There is always another and another who write about what we do. I am also amazed at the many choices we are faced with daily. I remember General Motors...Five choices and today there are a million different cars out there. Making decisions is tough today and you can imagine how tough it is for consumers. Well done as always Bill and always good lessons to learn and follow.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Sherri, you are very welcome and thank you!

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      Bill Holland 4 years ago from Olympia, WA

      Hendrik, that was my purpose with this article....as writers, we need to have an image that reflects our goals. :) Thank you for visiting my site.

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      Bill Holland 4 years ago from Olympia, WA

      Sha, first a niche...then you can develop a tagline and brand. :) I look forward to seeing what you come up with.

    • sherrituck profile image

      Sherri Tuck 4 years ago from Virginia

      Another great bit of information...Thank you!

    • HendrikDB profile image

      HendrikDB 4 years ago

      Very true - it let me stopped and re-evaluated your position and even stance on writing - thanks.

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      Shauna L Bowling 4 years ago from Central Florida

      Excellent advice, Bill. I like the tag line idea. Lately, I've been using "Peace, Bravewarrior" when I end an article but that won't work for writings outside of HP. You've given me food for thought.

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      Bill Holland 4 years ago from Olympia, WA

      Trinity, hello! Where have you been? I wondered what happened to you, but I am very happy to see you return. Thank you for your kind words, and don't stay away so long next time. I'll come by and visit you shortly.

      Hugs and love to you as well

      bill

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      Bill Holland 4 years ago from Olympia, WA

      Thank you Janine for always being one of the first here. You have established quite a niche for yourself....now build it and grow with it. :)

    • Trinity M profile image

      Trinity M 4 years ago

      Hello dear friend! What an awesome hub!!! Thank you for the great tips and the advice. As you mention, it can get very frustrating and daunting when you are a small writer in and gigantic pond! Your hub makes great sense and I will certainly be taking your advice.

      So nice to read your work again! I’ve missed it, and YOU, over the past few months. Thank you for sharing this valuable information my dear friend. Hugs and love to you :)

    • Janine Huldie profile image

      Janine Huldie 4 years ago from New York, New York

      Wonderful advice for all the writers out there and laid out perfectly how to succeed as a niche writer. Thank you as always for laying it all out there and have of course voted and shared for all to help them!!