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The Frosted Flakes Fiasco....or the Proposed Ban on Sugar

Updated on March 26, 2012

A couple of weeks ago, wanting a change of my sugary cereals, I grabbed a familiar box of Kellogg’s Frosted Flakes off the shelf with sugar filled memories of Tony the Tiger commercials from my youth buzzing through my head noting that “They’re Great!”.


Once I got home and poured my first bowl of Frosted Flakes a few days later I thought I had opened the box of Corn Flakes at first, my Frosted Flakes were brown, like the Corn Flakes. I grabbed the box only to see Tony the Tiger, but then caught the bright orange banner I had somehow missed when picking it up off the shelf, the bright orange banner that proclaimed “Reduced Sugar”.


More like no sugar.


I opened the box of Corn Flakes to compare, slight shade difference. I pulled out my granddaughters’ handy dandy giant magnifying glass and inspected one of the supposed “Frosted Flakes”. I found a hint of white stuff – with a magnifying glass. Now, when I was a kid, Frosted Flakes used to be just that – frosted white with sugar. These new things look sick by comparison. Is Kellogg’s trying to deceive me? They already make Corn Flakes which I put more sugar on than are on the new ‘Reduced Sugar’ Frosted Flakes. I know that “Frosted Flakes” cost more than Corn Flakes, presumably because of the added sugar. I pay for that sugar because I want it.


I contacted Kellogg’s and they assured me they were not part of any conspiracy or attempt at deception. I was in Public Relations, I could have written that script better myself.


Honestly I am beginning to think Kellogg’s has either succumbed to or is part of the new conspiracy to ban sugar.


In the February 1, 2012 issue of Nature, a bunch of supposedly educated researchers from the University of California-San Francisco published a report calling for sugar to be restricted like tobacco, alcohol and other drugs. They go as far as saying it should be eliminated from schools and children should not even have access, and ID’s would be required to buy sugar or sugar laced foods.


This is further evidence that degrees do not equal intelligence. Without getting too scientific - sugar is a carbohydrate, a natural substance, found in most fruits and vegetables even. Kids will love that – banned from vegetables. So we go back to giving our kids the processed foods with artificial nacho cheese and chemical additives that cause cancer? Who were these researchers anyway, Astronomers discussing the contents of their lunch or maybe some paid corporate lab scientists for artificial sweeteners?


Not to mention the dangers of artificial sweeteners and genetically modified foods that the FDA remains a hundred years behind on understanding. The only danger from sugar is that which is obvious, over consumption and the problems it causes. Again, too much of anything is rarely good for you.


While Nature is a respected scientific journal, not all science is good. This is such an example.


The last bowl of my Reduced Sugar Frosted Flakes also contained an example. I found a half frosted-flake. One half completely white, the other brown. Somehow, this one measly, half-frosted, cornflake managed to overcome all of the odds of suppression, quality control and specialized machinery designed by Kellogg’s to prevent a flawed product (such as a cornflake with a sugar coating) from reaching the market. Imagine the trip through conveyor belts and slipping by inspectors and detectors with that contraband sugar on one side that it made to get to my box. I pulled it from the bowl and enjoyed it by itself after showing it off to my wife like the prize in a kid’s cereal box.


What does this all mean – DEA agents raiding neighborhoods on Halloween, busting people for distributing sugar to minor’s? Soon I will be heading to that guy at the street corner who seems to carry everything that is banned. His product line is almost the size of Walmart these days, and beginning to look like it too. If they were to ban sugar I see myself, and others, lining up at his seedy warehouse, being led past the low dollar street drugs to the real high dollar items to pick up my decongestant for my allergies, a case of Coca-Cola bottled in Mexico with real cane sugar, a few trans-fat snacks and a nickel bag (5lbs.) of C&H smuggled from Hawaii.


I would really like to give Kellogg’s and these researchers from the University of California- San Francisco a Raspberry Award for their efforts, a naturally sweet award for such sour pusses.

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    • Irob profile image
      Author

      Irob 5 years ago from St. Charles

      fit2day - thank you. It is so true, and since most studies are generated to target a specific marker and does not consider other factors, we base our decisions on incomplete information everday - or just the fluff!

    • fit2day profile image

      fit2day 5 years ago

      I think all the fluff the researchers come up with is bizarre and all they'll do is contribute to the problem. Look where fat-free got us. I heard about this hub, so I had to read it and I'm glad I did. Very informative and funny too.

    • Irob profile image
      Author

      Irob 5 years ago from St. Charles

      Thank you JenMc. If you want the sugar there are still other choices, for now.

    • JenMc profile image

      Jenny McClease 5 years ago from Norfolk, Virginia

      After hearing how Kellogg's was going to reduce the sugar from Frosted Flakes on the news, I never bought that cereal again. My mom use to buy it for my sister and I when we were younger. Nicely written article!

    • Irob profile image
      Author

      Irob 5 years ago from St. Charles

      Thanks, DAve. It feels good again

    • profile image

      Dave 5 years ago

      Rob, so glad you started writing again, and that smacking humor too - always were sharp.

    • Irob profile image
      Author

      Irob 5 years ago from St. Charles

      bigeat - so true, moderation for most everything works. And we also have to pay attention to what is in some of our foods, they throw sugar in the craziest of things, though it may go by a different name. The parents control whether Corn Flakes or Frosted Flakes, or another sugary cereal get picked up in the end.

    • bigeato profile image

      bigeato 5 years ago from des moines, iowa

      If parents wouldn't give there kids bucket loads of sugar every day, then maybe we wouldn't be having the food companies thinking that sugar is a drug. Sugar is good, if in a controlled portion.

    • Irob profile image
      Author

      Irob 5 years ago from St. Charles

      2/29/12 I received a follow-up e-mail today from Kellogg's with a coupon for Kellogg's and apologies and so on for my disappointment with the product. I replied with a link to this blog. If only they had sent it sooner, the reply was good for at least another paragraph. LOL

    • pjpitts profile image

      pjpitts 5 years ago from United States

      I guess the government and the FDA think that adult people can't think for themselves about what to eat, drink,or what otc medicine to take!! I think it is not about "Health" I think it is about control of the population. I believe that adult folks have the right to make decisions good or bad, and that any results from those decisions are their own responsibility!!! Thanks for writing this hub, bummer about the Frosted Flakes, I wonder if Lucky Charms are the same!! voted up and sharing

    • Natashalh profile image

      Natasha 5 years ago from Hawaii

      I know everyone claims artificial sweetener have no negative consequences, but I also know that I feel a particular (icky) way every time I have something with an artificial sweetener. It's not just psychosomatic - I'll have something I didn't realize had artificial sweeteners, feel awful, and then see on the label what I just ate. I personally enjoy eating healthy foods most of the time, but there are times when nothing but something sugary, salty, or fatty will do! We should be free to make these choices if we want.

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