ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Books, Literature, and Writing

What Is Copywriting?

Updated on July 4, 2012
Ever wondered what a copywriter actually does?
Ever wondered what a copywriter actually does?

If you've ever been browsing writing forums, job websites offering work in writing or been handed a business card from somebody claiming to be a 'copywriter', then I'll bet if you've never heard the term before you don't know what 'copywriting; is, right?

It kinda sounds as though it's the term which should be used for somebody who goes around sticking circled Cs on everything.

But copywriting is actually a fairly easy concept to grasp - it's just a fancy way of referring to a certain kind of writer.

What is copywriting?

A copywriter is a writer who makes a living out of offering their professional skills with the English language primarily to businesses, writing their 'copy' for them for a fairly sizable fee.

'Copy' quite simply means the same as 'content'.

That's right, a copywriter is just a content writer, and as you know content can include an awful lot. Here are the most common types of writing a copywriter will create:

  • Web Content. Web content is primarily the words you see when you click on a company's website. The homepage, the about us, the product and services - all of this is called either web content or web copy, and when a copywriter is hired for this kind of job, these are the pages most likely to be written
  • Sales Copy. This is largely the letters sent out by businesses to other companies or individuals who might be interested in their services. Its main intention is to lead to sales, and sales copy can also include writing the words for specially designed 'landing pages' which a customer will land on after clicking a link, designed to direct and prompt a customer into following a set channel which inevitably leads to a sale
  • Article and blog writing. This also constitutes a small amount of a copywriter's work - although most copywriters will aim to land better paying jobs such as those listed above and the ones about to be listed below
  • Brochure And Leaflet Copy. As the title suggests, this is writing the words for brochures and leaflets. Similar to writing sales letters, but a more specialist approach related to the specific design of brochures and leaflets
  • Proposal Writing. Also called 'Grant Writing', this is the type of writing which usually involves using skills in the English language to create the wording for letters intended to be sent requesting something from another company - such as a financial package, loan or investment
  • Press Releases. A press release is often the name given to a cleverly disguised marketing technique used by businesses to promote their product. A press release (whether used for this purpose or for purely neutral purposes) is a piece of writing announcing a new product, service or event

Is that all..?

Being a full time copywriter, I could talk all day about copywriting and list a hundred more job roles completed by a copywriter, but instead I thought I'd leave you with just the main job roles fulfilled by a copywriter to give you an idea.


    0 of 8192 characters used
    Post Comment

    • profile image

      chrisinhawaii 5 years ago

      That's messed up. Ah, the self-appointed Hub Police...I've seen lots of other hubs about Elance, Guru, etc with links. I dunno. Well, good night, then.

    • writeyourwrongs profile image

      John Crowley 5 years ago from Sheffield

      Heh heh. Don't worry I can leave it to you. I'm off to bed shortly, I think I'll let a few other folks crawl out their shells and grab a bit of limelight. Besides, I did write a full review of Elance (containing might I add just one link to the website and nothing more), in which I explained the benefits of such, the negatives of such etc... but it got repeatedly flagged as overly promotional. Still not sure why, but in the end I gave in and deleted it.

    • profile image

      chrisinhawaii 5 years ago

      "...although most copywriters will aim to land better paying jobs such as those listed above..."

      Yup. $3-$4 Yahoo! articles are great for building up that empty portfolio with samples and help pay for web-hosting at the same time, but they don't go very far in paying the mortgage or the electric bill.

      For a beginning, online freelancer/copywriter with no college degree - but who has already built up a portfolio of sample articles, as you suggested - what sites would you recommend they check out next? (for writers who need/prefer ONLINE work from home)

      Some freelancing sites require proven expertise, degrees, etc and wouldn't work out for some of us...but for a beginner without credentials who wants to break out of the HubPages/Yahoo/Squidoo stage...what's the next step?

      Oh man, I think I feel another hub coming'll probably have it written and published before I could even finish my outline =)

    • writeyourwrongs profile image

      John Crowley 5 years ago from Sheffield

      Kind comments, thank you

    • profile image

      Laurasmother 5 years ago from Europe

      I like your thoughts about copywriting. Blogging and writing articles or ordered content is a very interesting job.

      Regards, Laurasmother

    • writeyourwrongs profile image

      John Crowley 5 years ago from Sheffield

      No problem

    • RTalloni profile image

      RTalloni 5 years ago from the short journey

      Thanks for this overview of copy writing.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)