ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What is Pottermore?

Updated on June 22, 2011

What is Pottermore?

Why are you worried about the Deathly Hallows trailer? You should be thinking about Pottermore - the mystery sensation that's gripping the nation! All over Harry Potter fansites, banners appeared. "The owls are gathering," they tell us, and more owls show up every day. Now, with less than 24 hours until the event, everyone is asking: What is Pottermore?

The Owls Are Gathering...

It all started with a game. Anyone following the Harry Potter phenomenon for any length of time is well aware of author J.K. Rowling's love of games and riddles to release information to her fans. So it should come as no surprise that the name 'Pottermore' was also released as a game: a mixed up, random set of letters hidden in maps all over the internet. If you followed the clues and found all the letters, it led you to one of two conclusions: Pottermore... or More Potter? Now we are being told that 'Pottermore' is going to be just as exciting as a new book. So why are these owls gathering, exactly?

We Know What It's Not

One of the most important things to note is that we know what it is not. Pottermore is not a book. This has been repeated over and over; called a "project" by spokespeople, we are told that it is "just as exciting" as a new book. And whatever it is, it's worthy of a huge worldwide unveiling. So, given that information, what ISN'T Pottermore?

  • It's not the encyclopedia bookset we've all been waiting for. (Don't worry, that's still coming.)
  • It's not our long overdue invitations to Hogwarts School of Witchcraft and Wizardry. (Though I doubt anyone would mind if it was.)
  • It's not the band Paramore playing in long robes and pointy hats.
  • It's not a new book series about Jams Potter II.

So Then, What Is It?

Our options aren't narrowed much by the above being eliminated. Popular guesses include a new amusement park, a social networking site for Harry Potter fans, an online encyclopedia, and, my personal favorite, a Massive Multiplayer Online Roleplaying Game.

I think we can rule out anything physical, like a new amusement park. I say this because the graphic is quite obviously meant to be used on the web. It's a web graphic, and it looks fun and cartoonish at that, not very serious. So I would also rule out encyclopedia. You have to keep in mind that J.K. Rowling is huge on giving money to charity, especially money earned from books like 'Magical Creatures' and 'Quidditch Through the Ages.' She has stated time and time again that she would wish to give all the proceeds from the encyclopedia to charity. A website, which is free in nature, would certainly pull from that.

We we're left with some kind of medium that allows us to communicate with other Potter fans, either through social networking, or as a virtual Potter world to play in. Either way would be fun and interesting, but both would be hard to keep new and fresh. We know that Jo wouldn't be involved if it wasn't something spectacular! So never fear!

Now What?

If you can't wait for the announcement, check the Youtube page. Aside from being a counter so you know exactly how long you have to wait, there are also some subtle clues hidden within the page itself. Why does Jo's post say February 4th? Is there a reason for the time on the "video?" And what about the related videos; could their names or content hold clues?

Potter fans, we don't have much longer now!


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)