ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Writing Good Blog Content

Updated on November 11, 2019
From Free Digital Images
From Free Digital Images

Everyone Says Content is King

Writing good content for your blog (or hub) should be the top priority of any blogger. In this post, I will explore some important considerations that are critical to good blog content.

A while back I published a post on another blogs about writing good blog content. The information presented was not my opinion or based on any great experience I have acquired. Instead, it was a compilation of information and pointers I picked-up researching the subject. I found these concepts on blog sites with heavy traffic. I thought to myself, “These guys have proven themselves so their advice has merit.” The advice advanced by experienced bloggers has merit here at HubPages as well. Here is what I learned.

Good content should be the goal of every blogger. The blog, as a communication platform, was originally conceived as a written medium . . . a written log, journal or story. Today, it has branched into the realm of graphics (like a photoblog) and other forms of visual media, but still, at some basic level, most blogs take a written form. Personally, I think the blog is one of the great achievements of the Internet. It allows anyone with a keyboard (or now, perhaps a smartphone) to express themselves, give an opinion, showcase work, share information and communicate to the wider world. It can be a great expression of democracy because we can all get published and without a lot of resources, money, connections, or even talent for that matter. Whether you publish a traditional blog or write on a sponsored platform, such as HubPages, the content of your writing must be "King."

Your writing is an expression of yourself and the way you want to be presented to the world. So good content should be the first and foremost aim. It seems that even search engines, over time, will appreciate good content. So what does good (or great) content really mean? Here is a quote from a website called "ProBlogger" that I like . .

Successful bloggers have to keep their heads around many different aspects of the medium – but at its core is being able to write compelling and engaging content on a consistent basis over time.”

General Considerations for Good Content

When preparing to write a post, there are few concepts that are key and should be taken into consideration.

  • Readers Attention Span: Remember, your audience may be busy or just lazy and they are bombarded with information. Getting their attention and keeping it is no easy task. Make your post skim-able. Use headers, formatting tricks, pictures and other techniques to allow readers to scan the article and perhaps decide to keep on reading. A good mix of the written word and graphic elements, such as photos or videos will make your writing more appealing.
  • The Importance of Titles: Because they create a first impression, titles are a key element and one of the most important parts of any blog post. The title needs to grab a reader's attention and make them want more (but within reason). Titles also play a major role when considering strategies for SEO (Search Engine Optimization).
  • Post Length: Is your post too long, too short or just right? This will depend a lot on what you are writing about. I have seen many opinions on post length and a common perception seems to be somewhere between 250 and 900 words. If it is too short, it may be lacking in detail but if it gets too long, readers may lose interest and will not make it to the end. Splitting one long post into multiple medium-sized ones and linking them is a good way to spread yourself out and present multiple posts on a single or related subject.
  • Capitalize on Your Skills: Writing skills will vary with each of us. If you feel challenged in this area, spend extra time researching the topic. With blogging, I believe it should be possible for anyone to produce decent content. Blog posts are typically shorter in length than other more traditional writing (even a short story is usually much longer than a blog post). Blogs also tend to be about very specific subjects which makes them easier to get a handle on. Photographs, other graphics, videos, and other imported data can help ease the burden (a blog does not have to be word intensive to get the point across). Determine your strengths and leverage them.

Make an outline or storyboard if that helps. Have a beginning, middle, and end and stay on topic. Get help and seek out good advice. There is a lot of good information out there. This post provides a starting point but you can certainly find more.

Now that we have a few concepts to consider let’s explore these and some others in Part Two - Key Elements to Good Blog Content.

Comments

    0 of 8192 characters used
    Post Comment
    • brblog profile imageAUTHOR

      Bruce 

      8 years ago from Chicago, Illinois

      vocalcoach

      Thanks for comment.

    • vocalcoach profile image

      Audrey Hunt 

      8 years ago from Pahrump NV

      Excellent points on writing good blog content. Voted up and am continuing on with your link to Part 2!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)