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What Makes A Great Article? Online Writing Tips

Updated on December 22, 2014
Image created using PowerPoint
Image created using PowerPoint | Source

Writing With Proper Organization and Clarity

What makes a great article? Lately, I've been reading a lot of hubs from fellow hubbers, and I couldn't help but noticed that a good number of the hubs (some new, some old) that are being published are not very easy to follow. Now, I am not talking about the problem of grammar or spelling (for which I am no expert), but that of organization.

What I've discovered is that most of these hubs start with a story paragraph that goes on forever, without even a mention of the topic sentence. The topic sentence is the sentence that introduces the reader to the subject or topic of the hub. It tells the reader what the hub or article is all about.

Any writing or hub, whether it’s dealing with a topic about a person, a product, or a place; whether it’s to compare or contrast two or more things; or describe causes and effects of a thing; or describe something about a person or place; need to have a topic sentence. It helps the reader to understand and follow the writer’s train of thought. The topic sentence of any writing, in most cases, should be included in the first paragraph of that writing.

So, how do you ensure that your online content will convey the message intended for your audience? It takes proper planning, organizing, and overall writing with clarity. The following steps will help you present your online audience with the quality of writing that will captivate their interest:


Use The Capsules & Appropriate Layouts

Hubpages has recently introduced a couple of new capsules and layouts that are meant to be incorporated into individual hubs. Make use of these capsules. For example;

  • Use table capsule for contents that should be in a table
  • Use the links capsule in place of manual links.

Using side text capsule such as this is a key way to get your points across to your readers.

Map Out Your Main and Sub Headings

What makes a great article? When writing on a topic, it is very easy to get side-tracked, and thus, one finds oneself writing paragraphs of texts that have no relevance to the topic presented. Here are some ideas on how to keep your focus on the main topic and keep from getting side-tracked:

Write or map out your main headings and subheadings. Using a piece of paper or word processor, determine what your main topic is going to be, and then decide other points needed to build on it. Once these have been mapped out, develop each, using transition words and phrases to blend the two together.

Remember, the goal is to stay focus on the main topic. You want to make sure that texts are organized and coherent, and are all related to the topic presented in the main. Don’t go overboard on developing each sub-heading. Keep sentences to a minimum of three sentences, and a maximum of, say, five sentences.


Use Paragraphs For Each Train of Thought

What makes a great article? Good use of paragraphs, of course. Breaking ideas or each train of thoughts into different paragraph helps to make for a more readable article or hub.

If all of the texts in your hub or article fit into a one paragraph setup, chances are, no one wants to read it. Articles are easier to read and follow when they are spaced out into categories. So divide them up into different paragraphs, developing each with as few words as possible.

Use Bullets or Numberings

What makes a great article? When there’s a need to break your ideas up into points, it is best to use bullets and/or numbering style list. It maybe that you’re trying to give a detail description of a product, or give a series of examples, or a step-by-step instruction on how to do something, Bullets and numberings helps to give the reader some clarity as to what you’re trying to convey.

For example: instead of listing a list of materials needed for a project in a paragraph format like this;

"Materials you need: Scissors, safety pins, thread (any color), fabric maker, 1 yard of fusible, 1 yard of main fabric.", consider writing out your list this way, using bullets or number formats:

Bullet and numbered list. Image created using PowerPoint ±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±
Bullet and numbered list. Image created using PowerPoint ±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±± | Source

Use Examples. Elaborate.

What makes a great article? Using examples to elaborate your point is how you get the opportunity to show the reader that you are somewhat an authority on the topic you’re writing about. If you’re writing on a product or recommending the use of a product, give a detail description of the parts.

A brief mention of the personal benefit derived (If you've used the product) is also recommended. If you've cited a point (bullet/numbered point), elaborate, explain it further, by giving examples.

Do you ALWAYS take advantage of the editing and formatting features of the text capsule?

See results

Use Formatting Features

What makes a great article? A well formatted writing goes a long way to convey a clear picture or message to the reader. Formatting is a great way to make your titles, main ideas, citations, and references stand out.

Use bold type fonts for titles and sub-titles. Use italics and quotations whenever its necessary. But, remember, the goal is to draw the reader’s attention to your key and relevant points. So, don't overdo it, use your formatting features, wisely.

Summarize Your Points

We write to convey a message or drive home a point, or maybe some points. When the reader is done reading, your goal as a writer it to reiterate those keys points that were mentioned throughout the entire writing. You do this by using a summary paragraph.

A summary paragraph should be about two or three paragraphs that concludes your writing with two or more sentences that summarizes the main points. This should be your last paragraph. No new point should be introduced in this paragraph, unless you’re writing a series and need to point the reader to that fact.

Do you find Proof-reading your hub/article helpful in reducing errors?

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Proof-Read Your Writings and Check for Spelling And Grammar Errors

What makes a great article? Proof-reading your article. This cannot be over-emphasized. Every good writer should always check his or her writings for errors, by proof-reading and correcting spellings before publishing the article.

Each hub text capsule comes with a spell-checker that you can use to review your text contents. And if you're using a medium that doesn't have a spell checker, you can copy and paste into one that does, like Microsoft Word. Once you're done checking and correcting your errors, copy it back for publishing.

I know it can be difficult sometimes to pick out all the errors in one’s writing, but reading your hub over to yourself a couple of times (at least twice) can help to eliminate some of the spelling errors. You can even have another person edit it and check for possible spelling and grammar errors that may otherwise be hidden to you.

Also, check for omissions; and texts that are pointless, remove. Proof-read again, making sure that your thoughts are well organized, and in the appropriate paragraphs, and that your ideas flow throughout the entire writing.


Put Yourself In the Reader's Place

Organizing your writing and writing for clarity requires that you always look at your writing from the readers point of view. Ask yourself this questions:

  1. If I were looking for this information, did I get what I came for?
  2. Are the points relevant to the subject?
  3. Are the points clear and understandable, and are they coherent?

Once you're satisfied with your answers to these questions, then your readers should be too. So, What makes a great article? It all about organizing and presenting your message in a clear and concise manner. Go straight to the point. Be coherent and avoid giving information that are irrelevant. And don't forget to

  • Map out your main and sub headings and organize your points within those headings.
  • Use paragraphs for each train of thought and stay on topic.
  • Use bullets or numberings whenever necessary.
  • Elaborate. Using examples and illustrations where necessary.
  • Use the right formatting features, wisely.
  • Summarize your writings by revisiting relevant points, and lastly,
  • Proof-read your writings and check for spelling errors

On a Final Note

Remember, you are not only writing for the audience here on hub pages. People all over the world will stumble upon your writing as they search the web for related contents, and you'll never know who's going to be reading your hubs. It could be your next 'break' or, 'break'.


Do you love to write? Do you have a passion for sharing with others what you know? You can do that by signing up right here on hubpages. And guess what? You'll make some money doing it too. So get to writing, the world is waiting to hear from you.

Author: Comfort Babatola - ©2013


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    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      7 years ago from Bonaire, GA, USA

      @jhapawan - You are so welcome. Thank you for reading and commenting! :)

    • jhapawan profile image

      Pawan Kumar Jha Writer 

      7 years ago from New Delhi, India

      This is really helpful article. Thank you and Namaste :))

    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      8 years ago from Bonaire, GA, USA

      You are so welcome Stockholm Writer. Thank you for the read and comment. :)

    • StockholmWriter profile image


      8 years ago from Stockholm, Sweden

      Very interesting and good advice. I will try to keep them in mind.

      Thanks Stockholm Writer

    • VictoriaSheffield profile image

      Author Victoria Sheffield 

      8 years ago from Georgia

      Great material!!

    • pinto2011 profile image


      8 years ago from New Delhi, India

      Very nice and bright ideas. Surely your article is reminding all the true points a writer should adhere to .

    • janshares profile image

      Janis Leslie Evans 

      8 years ago from Washington, DC

      You're welcome, thanks for understanding, ComfortB.

    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      8 years ago from Bonaire, GA, USA

      @janshares - Don't be upset. It was an honest mistake. I'm sure there's no harm done.

      As always, I appreciate your stopping by to read and comment. Also, thanks for sharing. :)

    • janshares profile image

      Janis Leslie Evans 

      8 years ago from Washington, DC

      ComfortB, this is excellent but I'm so upset. My finger hit the thumb down instead of thumb up!!! I'm so sorry. This hub will help a lot of hubbers, old and new. Voted up (in my heart), useful and shared!

    • peachpurple profile image


      8 years ago from Home Sweet Home

      Lots of points taken and embedded into my brain. Thanks and congrats for being nominated.

    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      9 years ago from Bonaire, GA, USA

      @Natashalh - Thank you so much for your generous comment!

      Just do the best you can whenever you write your hubs. We're not perfect, someone is bound to find something. Constructive criticism is always welcome :).

    • Natashalh profile image


      9 years ago from Hawaii

      Your hub on clarity is also a great example of clarity! I always try to make sure my hubs flow logically, but sometimes I'm afraid that, no matter how much sense they make to me, they might be incomprehensible to someone else.

    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      9 years ago from Bonaire, GA, USA

      @FGual - You are absolutely right. And for people like me, I am easily put-off by it. I like to know where a thought begins and ends. It just makes it easier to follow.

      Thanks for your comments.

    • FGual profile image


      9 years ago from USA

      Great writing pointers. Always break down into paragraphs, one long chunk that takes the entire page is too much to digest.

    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      9 years ago from Bonaire, GA, USA

      @WarrioressRising & leahlefler - Thank you both for your comments. Now I have to remind myself to follow my own advice on my hubs.

    • WarrioressRising profile image


      9 years ago from Kansas

      Good points, and so needed.

    • leahlefler profile image

      Leah Lefler 

      9 years ago from Western New York

      Great points for hub writers - both new and old! Voted up and useful!

    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      9 years ago from Bonaire, GA, USA

      Thanks RTalloni for the read and vote.

    • profile image


      9 years ago

      Really good points to consider and keep in mind. Thanks for posting! Voted up.

    • ComfortB profile imageAUTHOR

      Comfort Babatola 

      9 years ago from Bonaire, GA, USA

      @alocsin & Claudia Marie. Thanks for the vote.

      I thought it might just help someone.

    • Claudia Marie profile image

      Claudia Marie 

      9 years ago

      Well done!

    • alocsin profile image

      Aurelio Locsin 

      9 years ago from Orange County, CA

      Excellent suggestions for improving writing, especially on hubs. Voting this Up and Useful.


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