How To Write Advertorial Copy
Some people don't understand what makes an objective piece. What are the principles behind writing like a pro?
Writing an advertorial that sells can be quite difficult if you don't how.
For you to write an advert copy that people will read and want to take the desired action- then your copy needs to have this four ingredients which I call the four
A-I-D-A as explained below.
"ATTENTION" Yes you have to first of all attract the attention of your prospect if you have any desire to convert him into a lead. For you to succeed in this- you'll require a powerful and arresting headline. Words like how to, discover, see etc will come useful. Make sure your headline spells action and urgency, as this will make your prospect click through to see what you've got.
"INTEREST" you get your prospect interested when you've succeeded in grabbing his attention. Now for you to keep him interested you need to sell your offer. For you to do this you've got to make your prospect understand why he needs to patronize you. List out the benefits of your offer, remember you are not selling your offer to yourself but to your prospect. So avoid words that sounds selfish and conceited. list out the benefits of your offer in bullets or arrows. Give your prospect some concession that'll make him more interested and will want to patronize you.
"DESIRE" When you get the interest of your prospect, make him desire. For you to achieve this, you've got to make your offer seem indispensable. You need to include testimonials, people think alike, this is so because when your prospect sees a testimonial of your product as evident by what another person who've patronized you says, it'll likely make him desire to get this offer so as to get the same treat and feel as the other guy who patronized your offer.
"ACTION" Without any action, then the three other ingredients are useless. And for you to get more conversion by way of action, you need to effectively combine the other three.
First- get his attention via a good headline.
Secondly- make him interested.
Thirdly- make him desire.
Lastly- compel him to take action.
These are the four ingredients needed to get a well prepared and top of the range advertorial recipe.
by Susan Keeping 13 years ago
I'm sure you've all heard of the lifeguard who was fired for saving someone's life out of his designated area...http://digitaljournal.com/article/327992
by John Walter 7 years ago
Hello,I am a small time online content investor from California and I have recently been turned on to the HubPages community by a friend in the same field of business. I am interested in purchasing a HubPages account that has already been established, has featured content on the niche sites, and...
by Susette Horspool 12 years ago
If I were to offer a course online related to water, what would you be most interested in?For example, are you curious about why rain falls where it does? How wastewater is cleaned? What we can do about water pollution? What is your curiosity and what would you be willing to pay $100 to learn?
by Holle Abee 13 years ago
A guy in France found an old article I wrote about William Blake, and he wants to use it as part of his musical stage review, "An Ode to William Blake." He wants me to write more, too. I thought that was pretty cool! You just never know who's reading your online stuff! We haven't worked...
by Charlu 13 years ago
Do you believe that men are more visual and women emotional in regards to communication?Is it the same reason men want to go see the visual action movies and women want to see the chick flicks? Ever use this to your advantage and if so how?
Copyright © 2025 The Arena Media Brands, LLC and respective content providers on this website. HubPages® is a registered trademark of The Arena Platform, Inc. Other product and company names shown may be trademarks of their respective owners. The Arena Media Brands, LLC and respective content providers to this website may receive compensation for some links to products and services on this website.
Copyright © 2025 Maven Media Brands, LLC and respective owners.
As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.
For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy
Show DetailsNecessary | |
---|---|
HubPages Device ID | This is used to identify particular browsers or devices when the access the service, and is used for security reasons. |
Login | This is necessary to sign in to the HubPages Service. |
Google Recaptcha | This is used to prevent bots and spam. (Privacy Policy) |
Akismet | This is used to detect comment spam. (Privacy Policy) |
HubPages Google Analytics | This is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy) |
HubPages Traffic Pixel | This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. |
Amazon Web Services | This is a cloud services platform that we used to host our service. (Privacy Policy) |
Cloudflare | This is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy) |
Google Hosted Libraries | Javascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy) |
Features | |
---|---|
Google Custom Search | This is feature allows you to search the site. (Privacy Policy) |
Google Maps | Some articles have Google Maps embedded in them. (Privacy Policy) |
Google Charts | This is used to display charts and graphs on articles and the author center. (Privacy Policy) |
Google AdSense Host API | This service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy) |
Google YouTube | Some articles have YouTube videos embedded in them. (Privacy Policy) |
Vimeo | Some articles have Vimeo videos embedded in them. (Privacy Policy) |
Paypal | This is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy) |
Facebook Login | You can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy) |
Maven | This supports the Maven widget and search functionality. (Privacy Policy) |
Marketing | |
---|---|
Google AdSense | This is an ad network. (Privacy Policy) |
Google DoubleClick | Google provides ad serving technology and runs an ad network. (Privacy Policy) |
Index Exchange | This is an ad network. (Privacy Policy) |
Sovrn | This is an ad network. (Privacy Policy) |
Facebook Ads | This is an ad network. (Privacy Policy) |
Amazon Unified Ad Marketplace | This is an ad network. (Privacy Policy) |
AppNexus | This is an ad network. (Privacy Policy) |
Openx | This is an ad network. (Privacy Policy) |
Rubicon Project | This is an ad network. (Privacy Policy) |
TripleLift | This is an ad network. (Privacy Policy) |
Say Media | We partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy) |
Remarketing Pixels | We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites. |
Conversion Tracking Pixels | We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service. |
Statistics | |
---|---|
Author Google Analytics | This is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy) |
Comscore | ComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy) |
Amazon Tracking Pixel | Some articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy) |
Clicksco | This is a data management platform studying reader behavior (Privacy Policy) |