For me, the answer should be:
2. Fresh and energetic tone
4. Something unique that i haven't read before.
5. Appropriate humour and punch lines.
6. The ability to relate to me or someone that I know; means pragmatic in nature.
I'd say the content. But this largely depends on taste of the reader. If it's what the reader wants, it's the best and interesting article, but if it's not related to anything the reader wants, it's rubbish in his eyes
The way the sentences are framed and presented to the reader. Articles on any topic can be made interesting by putting the information in a well presented manner.
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