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Updated on October 4, 2013

Pottermore: Enter The Online World of Harry Potter

POTTERMORE. The excitement surrounding J.K. Rowling's Harry Potter project swirled for quite awhile. Fans speculated about what exactly Pottermore would be.

What just might have been the most carefully guarded Harry Potter secret ever is finally out. J.K. Rowling announced to the world on June 23, 2011, exactly what Pottermore is. On this page, you will learn more about Pottermore, find the answer to some burning questions about Pottermore and also discover some more fun Harry Potter resources.

The level of interest in Pottermore was so intense that the site was overwhelmed (or I suppose simply crashed) and unable to process the massive number of people who wanted to register their email address simply to be notified when registration for Pottermore was available. Imagine the excitement when Pottermore finally arrived in October of 2011.


Watch As J.K. Rowling Announces Pottermore - The short official video in which J.K. Rowling announces her online project, Pottermore.

Grab A Golden Snitch
Grab A Golden Snitch

What Is Pottermore?

J.K. Rowling told the world what Pottermore is on June 23, 2011.

In her announcement released June 23, 2011, J.K. Rowling said that Pottermore would be a brand-new online reading experience. She expanded that Pottermore would share the same story with one very important ingredient added and that is YOU. You join the story in a "safe, unique, online reading experience."

Pottermore would also become the first source for Harry Potter digital audio and ebooks.

The London Telegraph said that Pottermore "represents a significant landmark for digital publishing." This was the first time an author had taken her books and worked for a year to create an online experience that would use the best of what the web had to offer and that will not be simply her manuscript available online.

Find some Harry Potter Glasses
Find some Harry Potter Glasses

How Does Pottermore Work? And Is It Free?

More about how readers interact online with Pottermore.

When you enter the world of Pottermore you choose a username and enter the world of Harry Potter. As you read the books, you encounter features like a digital sorting hat and a wand chooser. Pottermore is FREE.

What Does Pottermore Look Like? - Screenshots from Harry Potter's Pottermore, including the Hogwarts Express, the dining hall at Christmas and the chess game.

Pottermore's Hogwarts Dining Room
Pottermore's Hogwarts Dining Room
Pottermore Chess Game
Pottermore Chess Game
Pottermore Christmas at Hogwarts
Pottermore Christmas at Hogwarts
Buy Your Harry Potter Wand
Buy Your Harry Potter Wand
Buy A Harry Potter T-Shirt
Buy A Harry Potter T-Shirt

Had you heard of Pottermore before you visited this page?

Had you heard of Pottermore before you visited this page?

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Were you excited about the release of Pottermore?

Were you excited about the release of Pottermore?

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Are you enjoying Pottermore?

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    • Millionairemomma profile image

      Millionairemomma 5 years ago

      Yes, it looks amazing. I enjoyed this lens so much.

    • profile image

      mockingbird999 6 years ago

      Interesting. This is the first I've heard about this.

    • concept247 profile image

      concept247 6 years ago

      nice lens i love Harry Potter. Cant wait to see what pottermore has to offer. Iv only watch the lanched video and read this lens but pottermore sounds great.

    • profile image

      AllyVuitton 6 years ago

      I am constantly loading and reloading, because I'm so desperate to get in............................Better get back to pressing enter. Thanks for the great, informative lens!

    • lemonsqueezy lm profile image

      lemonsqueezy lm 6 years ago

      Nice. I have a fb friend who got in early. She is thrilled.

    • awakeningwellness profile image

      awakeningwellness 6 years ago

      This sounds very intriguing!

    • phoenix arizona f profile image

      phoenix arizona f 6 years ago

      This was a cool lens.

    • profile image

      anonymous 6 years ago

      There is great excitement in all the lands....looking forward to Pottermore!

    • profile image

      darkgarden88 6 years ago

      Yes! I'm definitely looking forward to Pottermore - I can't wait! :D *trembles with excitement*

    • penguinavations profile image

      penguinavations 6 years ago

      SO EXCITED!!!!!!!!!!!!!!!!!!! great lens!!!

    • profile image

      adityaabhay5397 6 years ago

      really nice , wasn't a great fan but now my interest seems growing !

    • TreasuresBrenda profile image

      Treasures By Brenda 6 years ago from Canada

      @Toolesque LM: J.K. Rowling provided the screenshots on the official Pottermore site.

    • TreasuresBrenda profile image

      Treasures By Brenda 6 years ago from Canada

      @digitaltree: Those are all great ideas, Digitaltree. Hope Rowling is reading!

    • Toolesque LM profile image

      Toolesque LM 6 years ago

      Wow, this is exciting! I am a huuuuge Potter fan and this rocks my world! It looks liike it's going to be a lot of Fan-fiction perhaps? I dunno I am very excited though. How did you get the screenshots for Pottermore?

    • TreasuresBrenda profile image

      Treasures By Brenda 6 years ago from Canada

      @digitaltree: Those are all great ideas, Digitaltree. Hope Rowling is reading!

    • TreasuresBrenda profile image

      Treasures By Brenda 6 years ago from Canada

      @GreenVanLines: Thanks, I think it works, too.

    • profile image

      GreenVanLines 6 years ago

      Nice innovative title. Thanks.

    • digitaltree profile image

      digitaltree 6 years ago

      i cant wait, the first part of the last movie is amazing. i would like a story that covers the founders of Hogwarts, more about the story of the 3 brothers, Dumbledore in school. the dark times when grindelwald was a dark wizard and dumbledore stop him and more on the life of james, lily and snake in school.

    • religions7 profile image

      religions7 6 years ago

      I'm looking forward to the last movie. Pottermore is a bit like - what more can there be? However, I am VERY glad that this is likely what will make Amazon open up their platform. In Europe epub is IT for ebooks, but since so many of the books I'd read are in English, published in the USA, I'd have to get a kindle. And the kindle sounds like the best ebook reader. So, as you can see, though I love Harry Potter, what I am most exited about is what this means for publishing and ereading.

    • Dianne Loomos profile image

      Dianne Loomos 6 years ago

      The video makes it look very intriguing! I will definitely check Pottermore out.

    • tandemonimom lm profile image

      tandemonimom lm 6 years ago

      I heard yesterday that Rowling was making an announcement today - in fact, the person who told me was planning to stay up until 4am to hear the announcement in real time! But I hadn't heard "Pottermore" until I read this page.

    • profile image

      anonymous 6 years ago

      My nephews and nieces maybe. I am sure whatever it is - it will be a big hit.

    • profile image

      Joan4 6 years ago

      Wow! This is going to be exciting to watch! Harry Potter fans will continue to be wild for Pottermore!

    • SusanDeppner profile image

      Susan Deppner 6 years ago from Arkansas USA

      I just a few minutes ago read about this on a Kindle blog. I'm not excited about it as a Harry Potter fan (since I'm neutral on Harry Potter) but I'm very curious to see how exactly it's going to work. I love to see new innovations that involve book publishing.