ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The web site marketing strategy of mavenship

Updated on February 21, 2008

Do your competitors just get in the way?

What if I told you there was a way to simply eliminate the competition. Basically, make them disappear?

And I'm not talking about sending in professional killers...although that option may be tempting as well.

I'm talking about setting yourself so far apart from your competition that they're not even competition anymore. They're just the people running around chasing after the crumbs you drop.

You get to choose the best clients, earn more, and even work less if you choose.

What is this revolutionary technique?

Rich Schefren and Jay Abraham have dubbed in 'becoming a maven' so we'll go with that since they make a lot more money than I do!

Do you stand out from the crowd?
Do you stand out from the crowd?

What is a maven?

A maven is the person in a particular market or industry that is seen as the expert by the rest of the market. They are commonly known by the name, 'Guru.'

They are the people that everyone else seems to follow. They can charge incredible rates because of the value they provide.

They have set themselves apart from the rest of the market with a combination of positioning, personality, and knowledge.

Some examples:

  • Jay Abraham - Direct Marketing
  • Rich Schefren - Business Growth
  • Tony Robbins - Personal Growth
  • Donald Trump - Real Estate
  • Warren Buffet - Investment
  • Robert Kiyosaki - Financial Education

The names are irrevocably tied to the market they serve. And you can be too. Sure, dominating a huge area like these people do can be a little hard work, but you can definitely be the expert in your own niche, can't you?

Can you be a maven too?

I would say the answer is a resounding YES! Looking at those names above can make it seem like a goal that's out of your reach, but it really isn't. All these people started small and grew into these positions. Plus, do you really need the international spotlight that these people receive to make your business successful? Probably not. Although I'm sure it would be nice.

The fact is, in tonnes of niches across the world, there are experts. These are a people that if you do a search on they will come up time and time again.

For example, I was looking to buy a webcam and so I went to Google and typed in "webcam reviews." Who comes up as the first website?

Who is Cowboy Frank? He's a guy that just decided to review webcams. He has webcams all over his house and has written loads of great reviews on his website. He has great information, a character you simply don't forget, and I'd recommend his site to people that were looking for webcams.

Cowboy Frank is a great example of a regular guy who became a maven in his market. His website isn't sleek and professional looking, but it reflects his personality and is real. He wasn't even technically a cowboy until a few years ago, he just liked them and wore a cowboy hat.

His website receives more than 40,000 visits a month. Sound like something you might be interested in? And you need to remember he wasn't trying to create a position of mavenship, it just happened. Imagine if you really focused your attention on achieving these results.

But I don't think I'm an expert

A lot of people don't think they have the experience and knowledge to become a maven. I would say that's completely untrue. During our lives we all develop strengths and obtain knowledge that is very specialised.

In addition, being a maven means being able to explain complex ideas to your market, to speak to them at their level. So remembering the learning process you've been through is also very important in building a relationship with your market.

I coach small business owners on the Internet. I help them improve their websites and then market them. Now, I'm NOT the biggest expert in web design. I'm NOT a full time Search Engine Optimisation expert and have NOT studied usability to a high level at University.

What I am is a person who understands how to apply a framework and strategy to a small business website. That is my maven area, that is what sets me apart. If I need to learn more about a particular area, I can. It's a lot easier for me to learn new concepts on the Internet than a small business person who's just starting out.

The fact is, I know a lot more than small business owners when it comes to getting the most out of their website. I don't know everything, but as long as I'm willing to keep learning, I'm always going to be light years ahead of them.

I learn from various experts on the Internet, apply my own ideas and approach, and then explain it in simple terms to create a mix that really works for me.

This allows me to build my own position of mavenship in my niche, and you can do it for yours as well.

So what do I do?

I talk a lot of this approach and apply it to websites for my hubs. While I haven't talked explicitly about mavenship the undertone is there by creating great content and building a relationship with your visitors.

You can read more on how to apply it to your website by reading:

But when it comes to creating great mavens you should go to the source. Rich Schefren and Jay Abraham have just published a report called:

The reports from these guys in the past have changed businesses, they've changed lives. They aren't a bunch of sales hype and empty promises, you'll learn more from this report than most ebooks you buy from 'gurus.'

Is there a sales pitch, yes. But it's right at the end if you want to continue the journey with them. You see, they practice what they preach. By giving incredible amounts of free content away, it removes all sorts of barriers from the buying process.

You should at least read this report to see how real head of the pack mavens do it. And no I don't get any affiliate commissions or payments from saying this. All I'm trying to do is help you make a step towards success for your business and website. And if you like it, I hope you remember who referred you to it!

One last thing...I haven't actually read it yet. I printed it out last night and it's waiting for me at home to read tonight. That's how sure I am...I'm recommending it before I even read it... I was on the calls with Rich and Jay when they laid this stuff out and it was incredible. The manifesto will be even better, I guarantee.

That's all folks!

I'm going to leave it there as I think the manifesto will lay it all out better than I can right now (you don't really want an 83 page hub, do you?). I may come back and add some of the critical takeaways after I've digested it, but that will probably be the whole report.

Let me know what you think of it and whether you think mavenship is for you or not. I'd particularly like to hear any reasons why you think you can't do it.

It's time to stop worrying about marketing your website yourself. It's time to become a maven and let other people market it for you.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Bernhard Fraling 

      8 years ago

      Hi Craig,

      thanks a lot for this hubpage.

      It´s great.

      Best wishes from the exact other

      side of the globe in Germany.

      Best wishes

      Bernhard

    • turnkeymentors profile image

      turnkeymentors 

      9 years ago

      Great hub, Simple and logical.

      The "Maven model" is a solid way of building authority and trust

    • profile image

      foxwholesale 

      9 years ago

      Craig wanna make alot of money with your Hub? if so email me foxwholesale@gmail.com im targeting marketers.

    • Craig Dewe profile imageAUTHOR

      Craig Dewe 

      10 years ago from Auckland, New Zealand

      Hi Jenny. Yes, it's a great read and really gets people started on the right foot by laying out their "Maven Persona."

      Of course they leave out then how to really promote that persona but can't give away the whole farm I guess!

      I recommend it as a great starting point though.

      Craig

    • Inspirepub profile image

      Inspirepub 

      10 years ago from Sydney, Australia

      I've read that one, Craig, and every person in business need to understand it!

      It's free, too.

      Practising what they preach.

      Jenny

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)