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Keyword Marketing: What It Is & Why Small Biz Owners Need to Know It to Succeed Online

Updated on January 14, 2010

Keywords Marketing: An Internet Marketing Tutorial for Beginners

If you recently got a website or are new to the field of online marketing, you have undoubtedly heard your web designer talk about the need for search engine optimization. Keyword marketing is a big part of this; some say the most important part. However, unless you’re an SEO expert or work in the field of internet marketing, the phrase “keyword marketing” is probably a foreign concept for you.

Here we will discuss exactly what keyword marketing is, as well as how internet marketing newbies can use it to get more website traffic and make more money from their online marketing efforts.

What Is Keyword Marketing?

In order to understand what keyword marketing is, you must first understand what keywords are.

What are keywords? Keywords are the words and phrases web surfers type in to find goods and services on the internet. Search engines use these words to return the most relevant websites in their results. Learn more about how search engines work.

For example, let’s say you own an online store that sells antique quilts. Some “keywords” a web surfer interested in purchasing this type of product might type in to find your online store is “antique quilts for sale”; “antique quilt dealer”; “antique quilts”; and “handmade quilts.”

Once the surfer types in a phrase and hits the enter key, a list of sites pop up. There could be hundreds, thousands or millions of them. It all depends on what you’re looking for. Certain niches are very crowded (eg, have lots of sites that sell that type of good/service); other sites are narrow (not a lot of competition – at least on the web).

Keyword Marketing: Why Being High Up in Results is Important to Your Bottom Line

To find what you want, you start clicking. Of course, those sites on the first few pages of results returned get the most views. According to internet marketing experts, the majority of web surfers don’t look past the third page of results. Proof?

According to an April 2008 survey reported by, which is an industry leading analyzer and researcher of online and digital media businesses:

Nearly seven out of 10 respondents said they clicked a search result within the first page of results, and 92% clicked a result within the first three pages of search results. . . . fewer search engine users surveyed were willing to click results past the third page . . . .” [bold added; Source:, Searching for SEO: Searchers prefer organic results]

So, in your search engine optimization marketing efforts, how do you get on the first few pages of results? This is what keyword marketing is all about – pushing a site higher up in search engine results so that it is easier to find (and get clicked on).

Keyword Marketing: Why It’s Easy to Do – Even for Online Marketing Newbies

There are quite a few ways to get your site returned high up in SE (search engine) results. And, you don’t have to be an SEO expert to do it. Anyone can do it – even internet marketing newbies. Following are two easy ways – one free and one paid.

Free Keyword Marketing: Write Informative SEO Content

This is when you write site content using the most relevant keywords and keyword phrases you think users will use to search for your site online. And, just how do you find these keywords/keyword phrases? Glad you asked!

There are tons of free tools you can use to do keyword marketing research. The most popular of these is Google’s keyword marketing tool. If you’re not familiar with it, it will quickly become your best friend when writing SEO content for your site.

For example, using the antique quilts store example referenced above, you could write a lot of articles about antique quilts using the keywords mentioned above. After writing them, you would upload them to your site. To get more mileage out of this content, you could then distribute it to other places, eg, free article directories like; and free press release sites like

But, be careful of the duplicate content penalty. What is this? Learn more about SEO content distribution and the duplicate content penalty.

Paid Keyword Marketing: Pay Per Click

This method of keyword marketing can get you quick traffic. What is pay per click marketing? Well, it’s traffic you pay for. You see, when web surfers type in keywords/keyword phrases, two types of results pop up: organic results and paid (sponsored) results.

Keyword Marketing: One Thing You Should Definitely NOT Do

While using keywords in your site’s copy (meta tags, URLs, etc.) is central to effective keyword marketing, overdoing it can cause you to get banned (dropped) by search engines. SEO copy should always be written with the end user in mind – not search engines or search bots.

This is where knowing about keyword density helps.

While all of the technical terms encountered here in this discussion on keyword marketing can seem overwhelming, once you grasp the concepts, it’s really not. And, knowing this stuff is critical to making money online. IN fact, I believe the reason most people don’t make money online is because they don’t take the time to learn the intricacies of search engine optimization marketing.

BUT, if you’re ever want to make money online – and you can’t afford to pay an SEO company – it is one of the best things you can ever do.

How I Doubled My Income by Learning Keyword Marketing & Other SEO Strategies

Because I took the time to learn search engine optimization in 2007, I eventually became a very busy, successful SEO copywriter. Since that time, I have more than doubled my income as a freelance writer (I’ve been in this profession since 1993).

This has allowed me to pay off debt, travel more and even fulfill a dream of living abroad part time (I recently rented an apartment in Jamaica).

And, all because I took the time to not only learn keyword marketing and other SEO strategies, but apply this knowledge to making money online – beyond writing for clients. I teach this in my SEO copywriting training ecourse (details at

The best part about learning keyword marketing and other internet marketing strategies? All it takes is time and any one can do it and start making a living online.

Keyword Marketing: What's In a Word? Everything!


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