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Why People Fail Making Money Online using Affiliate Marketing?

Updated on September 6, 2011
Making Money Online needs your dedication.
Making Money Online needs your dedication.

You have just spent weeks or months fine tuning your plans to start making money online, decisions have been made on what niche market you will be targeting, you have selected how you will create your online presence and chosen your affiliate programs. I don’t want to put a dampener on your aspirations of earning passive income online.

As Prophet Muhammad (SAW) said:

“There is no clement person except one who stumbled, and there is no wise person except one with experience.”

To be successful with your ambition to earn money online it is important that you gain experience of what is required quickly so that your earning potential starts before you lose interest in really making money online, it is easy to make money online once the ball starts rolling and you have mastered the art of online marketing. To acquire the skills and experience required to increase your chances of being successful at earning money online could take you months if not years and there will still be things that you could do better.

The best way to speed up your learning and move up that skills curve is to read what others are saying about online passive income and how they have done it or failed at doing so, that will enable you to avoid mistakes that they have made and therefore you will essentially be one-step ahead simply because you have learnt from someone else mistake and have been able to avoid it.

Some hard work now will pay dividends later.
Some hard work now will pay dividends later.

Many people are enticed into making money online with images of great riches awaiting them. Undeniably, there are people who are really making good money through the use of affiliate marketing or an affiliate program it is one of the most valuable ways of generating a passive income through the Internet. It’s an adequate deal between the merchandiser and you the affiliate as both will benefit from the sale or the lead generated from your website. Very similar to other forms of businesses, a large proportion the profits in affiliate marketing or program depends on the affiliate’s content, advertising, promoting and selling strategies.

On a daily basis, as affiliate industry expands, competition intensifies as well, so an affiliate marketer that is you must be imaginative enough to employ unique and effective ways to convince potential buyers to purchase the products and services offered on your website.

Compared to conventional advertising practices, affiliate programs are more effective, risk-free and cost-efficient.

But why do many people still fail in affiliate marketing?

As with any business, it is important that you plan your activities from start to finish,and take break it down to 3-6 month cycles.  With online business changing almost daily it is crucial that you analyse you strategy on a regular basis to enable you with the opportunity to tap into the next buzz word or phrase people are searching for or to sell the next in demand product. People who enter the online money making business with very little understanding or no desire to learn new and interesting topics will soon find themselves running a website that has very little demand which means low to no traffic flow,and t be in that position is really bad.

There are many more reasons why people fail.  The other one main factor is a lot of ground needs to be covered in the program, like setting up your web presence,design, develop, create quality content and so on, also the knowledge and experience that one needs to acquire to be successful is extensive. The most critical aspect in the affiliate program is content and advertising . Countless affiliates fall short in this aspect because they lack  experience and the desire to do hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well.

Being lucky is crucial, what you would find that some people who n next to nothing about computers or the internet make it really big while others who have all the knowledge in the world about computers and the internet try and fail, you cannot just rely on being lucky all the time. Online business and Affiliate marketing isn’t as straightforward as directing customers to your shop by displaying a signboard. If you want to earn big money online, you have to invest time and a huge amount of hard work in promoting the products, on your website or your Hubpage. As mentioned earlier, the competition is very high and customers nowadays are very smart, too. After all, who doesn’t want to get the best purchase at best price —that is, to pay less and get more in terms of quantity and quality.

Inadequate groundwork is also a reason why one fails in affiliate marketing, whether it is a merchandiser or an affiliate. Part of the preparation is researching. The affiliate must carry out some research on the good-paying advertisers before signing up for an affiliate program. He must ensure that the merchants’ products and services match his niche market so he can give his full attention and dedication to the program. You can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where you can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

It is hard to make it to the top...once there success is a sweet feeling.
It is hard to make it to the top...once there success is a sweet feeling.

The website you develop is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads, even the placement of those ads. Some users are meticulous about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer, I have seen many sites that are just like a lamp post with advertisement stuck on it, the site has no purpose other than an attempt by its creator to earn money – the big question is, will it actually earn an income for that person.

Website owners or affiliate marketers with “rich-quality-unique-content” are usually the ones who flourish in this business because the content improves traffic to the site (return visitors builds trust and word of mouth advertising, very valuable to increase your chances to greater passive income). Websites with high quality content (with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements) allow you to earn big money even when you’re asleep. If you won’t be able to maintain the interest of your site visitor, you won’t be able to guide him to the merchants’ site. No click-through means no sale and thus, no income on your part.

Purchasing a top level domain name is also crucial to the success of the affiliate program. Many websites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites and major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name to purchase, determine what kind of website you will be hosting and which market it will target then decide on what you are going to promote. Many people fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site. 

Software to Make your Web Design & Build - easy as saying 123...

An example, you have a site that deals with the niche market of ‘Cars’, on that site I would expect to see everything related to that market. I wouldn’t expect to see ‘Ladies Perfumes’ advertised as that will not sell, in fact your target audience will be tailored to car related matters and not the kind of people that would buy perfumes.

An online money maker or affiliate must be willing to learn more. There is so much to learn and so an affiliate must continue to acquire new knowledge so he can improve his marketing strategies and content. Many fail because they don’t grow in the business and they are merely concerned about earning money online quickly. If you want longevity and highly satisfactory results, take time to learn the fundamentals of the business. Continue to improve your knowledge especially with the basics in affiliate programs ranging from advertising to programming, web page development, and SEO techniques.

It is better to learn from mistakes others have made than to experience the pain yourself.
It is better to learn from mistakes others have made than to experience the pain yourself.

Persevere don’t get disillusioned if your first attempt did not pay off. So many people are attracted by the dream of generating enormous passive incomes through affiliate marketing and online websites.  When they don’t get immediate results, they quit or move onto other methods. When you sign up for an affiliate program and develop a website, don’t expect to get rich in an instant. Work on your content and the advertising strategies and be patient. You’ll never know how much you can get if you don’t keep trying.

“I do not know anyone who has gotten to the top without hard work. That is the recipe. It will not always get you to the top, but it will get you pretty near.” Margaret Thatcher

Please leave me a Comment if you enjoyed reading this hub.

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    • Zubair Ahmed profile image

      Zubair Ahmed 6 years ago

      Hi Alladream,

      Thank you so much for reading and the comment most appreciated.

    • Alladream74 profile image

      Victor Mavedzenge 6 years ago from Oakland, California

      Very good hub my friend.Some sound advice you gave on domain names.

    • Zubair Ahmed profile image

      Zubair Ahmed 6 years ago

      Hi Joe,

      Thank you for your comment. Agree Thatcher is not liked by many but what she said was quite true...that we really need to work hard to succeed in this world.

      All the best.

    • Zubair Ahmed profile image

      Zubair Ahmed 6 years ago


      Thank you so much for your nice comment.

    • profile image

      imranhaider 6 years ago

      good work , attractive hub