I have been concerned about this same thing. I have been trying to do the Reduce, Reuse, and Recycle thing as much as possible. I even choose my lunch today based on what had the least amount of packaging. I'm always looking for more ways to contribute. Unfortunately, it needs to be a bigger scale than just little ole me.
Below is a link to a youtube video about the University of British Columbia and how they are working on sustainabilty solutions.