Essentially whether we call something moral or immoral depends on how we judge that.
The rule ethical position states some things are wrong ie. Murder is wrong, theft is wrong and that decides whether something is ethical.
The utilitarian position is "that which is the greatest good for the greatest number is the ethical course".
Which ethical system do you follow and how do you justify it?
Ethics. It is just easier. You don't have to evaluate every single thing to do. You have the right group and the wrong group of things so the only time to have to stop and evaluate is when something appears not to fit in either category.
If you think something is O.K., then ask yourself, "Would I be happy if someone did that same thing to me" you may decide so it isn't O.K.
Both, of course, An individual should primarily rule their own lives by ethics, not utilitarianism.
A society or group, whether it be a country, state, city or a church choir cannot do that. Were it not so, no soldier could ever be put in harm's way, no tax could ever be levied and any choir singer could sing whatever song they wanted.
The key is to rule a group or society by utilitarianism, but only so far as necessary to keep the group a cohesive, functioning entity. Personal ethics must and will be violated and the political problem ever present is to decide how far to violate them, and which ones are OK to violate.
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