I think it's a bad idea. The corporate name would only be used as long as the company is pouring money into the team. As soon as it would decide the sponsorship is no longer profitable or worth the time, the team name would change. Most fans aren't going to want to have to be buying new sports apparel every few years at the whim of corporate sponsors. Yes, they do it for their favorite driver in NASCAR when the team sponsorship changes, but the driver name remains the same. I'm a die-hard Pittsburgh Steelers fan, but I'd stop watching if they went with a corporate logo and name.
They're already corporate shills who file taxes as a non profit. All professional sports are the same in that regard so basically they would just be putting it more in our faces than hiding the facts. At this point I don't care what they do, I'm sure I'll still watch.