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Nike Volt - The Neon Olympic Shoes
Nike Volt Ignites a Bright New Fashion Trend
Did you notice them at the London Olympics?
Without being an official sponsor, Nike's Volt Neon Track and Field Shoe Collection brightened up the feet of many of the athletes the track and field events, tennis and even found their way onto the podium for the medal ceremonies and a very bright fashion trend.
I realized that a new trend was starting when we ran into a teenager proudly wearing her new pair of neon yellow shoes during the time of the Olympics.
Neon colors has been a fashion trend with my kids starting in the spring and continuing through this summer. Both of my daughters wanted bright neon yellow colored shoes as their summer fun shoes.
I didn't know at the time that this incandescent, fluorescent, neon trend would ultimately take the stage at the Olympics and will continue to inspire people to buy those bright Olympic shoes.
Read on to find out more about the Nike collection of volt track and field footwear and how they designed a shoe to get noticed and managed to create a stir and spark a fashion trend with these neon colored shoes. Be sure to vote how you would describe the color, "Volt."
Neon Yellow shoes are likely to be a favorite for some time, especially if runners and walkers feel that the shoes make them go faster and have a better performance. While you are here, check the Nike Find Your Greatness - Video to be inspired.
Hyleas Fountain, Women's Heptathlon 100m Hurdles from Steve Fair
Volt - The New Olympic Color
Neon Yellow - The London Olympic Color
Vote on the Color of the Nike Volt
Marathon: Nike Flyknit Racer, Nike Zoom Streak 4 and Nike Lunarspider R3
Distance: Nike Zoom Victory Elite, Nike Zoom Matumbo 2 and Nike Zoom Mamba 2
Nike Volt Collection from Nike
Describe the Color "Volt"
There have been many different ways to describe the color of "Volt."
Choose your favorite from the list below, or add your own in the comments, if you have a better name for this bright yellow-green, neon color.
What color are the Nike Volt Shoes?
London Olympics Men's 5000 Meters
Sanya Richards-Ross in Volt Shoes
Nike Volt - The Neon Shoes that Got Noticed
Even though Adidas was the Official Team GB (Great Britain) Sponsor for the Olympics, the products that stood out the most and got noticed were the bright neon shoes from Nike as seen on the feet of Sanya Richards-Ross to the right.
People watching track and field events in particular couldn't help but notice the bright yellow-green shoes worn by not only U.S. athletes, but many athletes from other countries. A Nike Spokesperson commented that over 400 athletes were wearing Volt Nike footwear at the Olympic games, that's over 800 bright Volt shoes.
While the athletes were banned by the IOC (International Olympic Committee) from tweeting, blogging or posting pictures of their NIke shoes
on Instagrams, it didn't stop them from wearing their neon shoes, on the track, on the tennis courts and on the podium for many of the medal ceremonies.
Nike Spokesperson reported that 41 athletes had won Olympic medals wearing Volt, which ended up being 43% of the track and field winners.
Sanya Richards-Ross by Tab59
Articles on the Yellow Olympic Shoes
- Yellow shoes a hit at London Olympics - - Olympics News London 2012 | MSN Canada Sports
Star sprinter Usain Bolt may be the talk of the track at the London Olympics. But those bright yellow shoes worn by so many athletes have also turned plenty of heads.
- Nike Volt Collection: The Bright Yellow Shoes Seen on Athletes at the 2012 Summer Olympics in London
Over the past few days I've been asked multiple times to identify the vivid yellow shoes adorning the feet of many of the Track and Field athletes at the 2012 London Olympic Games. It's actually not a "shoe," but rather an entire collection of shoes
- Missy Franklin, Michael Phelps & Olympic Athletes Sport Neon Shoe Trend
Notice anything unique on the Olympic podium the past couple of days? What about the London track or soccer field? Many might have spotted the bright, colorful shoes many athletes are sporting as they compete or celebrate in their Olympic sport.
- Olympic Track – Lotsa Yellow Shoes!
Watching the start of Olympic Track and Field, I couldn't help but notice ALL those yellow shoes!! Just like mine.....only faster! The women are flying on the track, awesome to watch!!
- Nike's Olympic shoes enjoy run of popularity - Phoenix News - KTAR.com
The yellow Nike running shoes worn by Olympic athletes are flying off store shelves here in the Valley.
- One Chic Mom's Adventures In Suburbia: Olympic Style I: Neon Yellow Sneakers
If you've watched any of the track and field events from the London Olympics, you could not possibly miss the bright yellow Nike track shoes on display. Nearly every runner, hurdler, and jumper is sporting them.
- Yellow Shoes and Bright Green Shoes, Olympics 2012 - PandaWhale
I'm noticing a lot of bright neon yellow running sneakers in London 2012. Check out this awesomeness with plenty of fluorescent yellow
Nike Zoom Streak 4
What Color is Volt?
Volt was designed to be a eye-catching and attention grabbing color, which it is doing just that as evidenced by the Olympics. It has been part of Nike's footwear for several years.
Some call Volt a "bright yellow" color, others a "bright greenish yellow hue" but KeJuan Wilkins, Nike media relations director, described Nike's new signature color Volt as a "fluorescent green hue."
To me, the Volt color is more of a neon yellow-green or close to what some in the fashion world are calling "Electric Yellow" which looks like a bright yellow with a bit of green.
This neon color that is somewhere between a yellow and a green can be described as Bright Yellow, Neon Yellow, Electric Yellow, Fluorescent Yellow, Incandescent Yellow, Yellow-Green, Neon Green, Acid Green, Fluorescent Green or Incandescent Green.
Be sure to vote on how you describe the color "Volt."
Nike Zoom Streak 4 from Nike
Nike Men's Free Run Shoe
Nike Volt Collection
NIke came out with a colorful and innovative design for their Volt Collection of Track and Field Wear released in 2012. The collection is separated into shoes for different types of field events: Sprints, Distance, Field and Marathon.
This collection innovative technology and designs were developed to "prepare athletes for their greatest performances." Volt shoes features technology like lightweight spikes on their Flywire, the lightest race spike with Zoom Victory Elite and the unique lightweight Flyknit wear used by marathon runners, with a precision fit.
The Volt Collection can be found at Nike.com many running stores and even some on eBay. Shoes with the Volt color can be found on Amazon. The neon colored shoes that I have found I have included below.
For more information see the Nike website.
Of all the colors of the rainbow, the human eye and visual system is most sensitive to the yellow/green zone.
The power of this visual signal is capitalized on when the background is highly contrasting, which the London Olympic track is—reddish.
The human eye has relatively low sensitivity to red vs. much higher sensitivity to Volt color.— Brian Strong
Men's 4x400m Relay
Science Behind the Volt Color Visibility
Have you noticed the color of the shoes in the photographs on this page? Do you notice the shoes on the Men's 4x400m relay team or on the feet of Sanya Richards-Ross?
The color Volt was picked by Nike as one most visible colors to the eye. Nike spokesperson, Brian Strong, explained the science behind choosing the greenish yellow hue in the quote above.
Some marketing experts believe that the London Games will be remembered for the greenish-yellow hued shoes.
Men's 4x400m Relay by iamadonut
Men's Volt Shoes
Cool, Confidence Boosting Shoes
Bright Shoe colors are cool, promote confidence and improve performance.
Women's Marathon Runner
Can Bright Yellow Shoes Improve Performance?
Whether there is a true physiological benefit or just a psychological ones, some Olympic athletes believe that bright shoe colors are cool, promote confidence and improve performance.
U.S. boxer Jose Ramirez believes that "If you look better and you feel good, you'll probably fight better." He wore bright yellow Nike boots in his two boxing bouts.
I know for myself, I feel lighter and maybe run a bit faster (at least initially) wearing brightly colored running shoes.
Even if all the shoes do is get you out and moving more because you like wearing the color, that's still a great benefit.
Women's Marathon Runner by mattk1979
Vote on Shoe Color and Performance
Do you think the color of a shoe can improve it's performance.
Nike Wins Marketing Gold with Neon Volt Shoes
Game spectators and marketing people alike could not help but notice the bright green Neon Volt Shoes being worn by so many of the competitors during the Olympic games. The neon yellow-green colored shoes may be one of the indelible images from the London Games.
Leslie Smolan who is the co-founder of a design and branding firm in New York remarked, "The shoes were one of the first things I noticed during the Games. I thought Nike's approach was absolutely brilliant. Nike managed to integrate themselves into the games -- the best way to show your product, not just talk about it."
Scott Martyn, a University of Windsor professor specializing in sport and Olympic history, noted that Nike really got a great bang for their buck with the Volt shoe. Considering that they were not one of the official Olympic sponsors, Martyn noted that, "You have to say that the (marketing) value for money is fantastic, that they've done exceedingly well given the relative investment and they've capitalized on it quite significantly."
KeJuan Wilkins, Nike's media relations director, revealed that the color choice was a way for Nike to make a bold statement on one of the biggest sport stages with their Olympic shoes. "That [neon volt] color is something that has become more of a signature to Nike. So even if you don't see the swoosh, you see a color like that, and there's such a connection to Nike that people identify it with us."
Keep Calm and Go for Gold Mug available on Amazon
More Nike's Marketing Gold Medal for Volt Shoes
- Nike takes marketing gold with neon-yellow shoes - Bottom Line
As the Olympics wind down, marketing experts are awarding a gold medal in ambush marketing to Nike, which scored with bold commercials, smart PR moves and its distinctive, ubiquitous neon-yellow Volt shoes.
- Nike trainers steal the show at Olympics
While Adidas has dominated the London 2012 Olympics as an Official Team GB Sponsor, it seems Nike has still managed to grab some of the attention with its neon yellow running shoes which are, quite frankly, hard to miss.
- Nike nicks Adidas' thunder
While Adidas is the official Olympic sportswear sponsor, Nike is doing a pretty good job of stealing the German brand's thunder.
- The Story Behind All Those Neon Green Nikes | NBC Chicago
Nike says "Volt," the fluorescent green color of Team USA's Olympic track shoes, is one of "the most visible colors to the eye."
- London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - latimes.com
Adidas reportedly paid more than $155 million to be an official sponsor of the London Games — or about $155 million more than Nike spent.
- Nike declared Olympic victor thanks to color other than gold - Portland Business Journal
Every Olympics has its indelible images, and some marketing experts believe the London Games were colored neon yellow thanks to Nike Inc.
- Yellow Shoe Diaries: Olympic Clogging #5 | The Classical
Have you noticed? A huge number of them-more than 400-have worn bright yellow fluorescent Nike shoes in competition. The range, called 'Volt', comes in the same hue as the kicks that the US athletes have been wearing to mount the podia and collect th
London Olympics Women's 5000 Meters
Articles on the Bright Green Olympic Shoes
- Why Are All the Olympic Athletes Wearing Bright Green Shoes?
If you were wondering why so many of the track and field athletes at the Olympics were wearing bright green shoes, here's why: they're all Nike athletes. And Nike has decided to go uniform across the globe on bright green shoes to grab your attention
- London 2012 Olympic neon yellow-green shoes are Nike trainers - now
It's impossible not to notice the neon yellow-green trainers that so many Olympic athletes are wearing for London 2012. Popping acid green Nike Flyknit Trainers are favourites because they're made of eco-friendly material and are designed to fit and
- Neon Green Nike 2012 Olympics FlyKnit Trainer Shoes
With half of the 2012 Olympics over, we've seen more than a few heartfelt medal ceremonies in London. And besides the cheers, tears, and patriotism, many of the athletes on the podium have another thing in common: bright neon green Nike shoes.
- The Story Behind All Those Neon Green Nikes | NBC Chicago
Nike says "Volt," the fluorescent green color of Team USA's Olympic track shoes, is one of "the most visible colors to the eye."
London Olympics Women's 3000m Steeplechase
Women's Nike Flyknit
Neon Nike Running Shoes
Neon Nike Running Shoes
Yellow Nike Shoes for Men
Neon Nike Running Shoes on eBay
Neon Nike Shoes on eBay
Discover Nike's FlyKnit Trainer
Discover the design Nike's FlyKnit Trainer from Nike's CEO and Designer Mark Parker and Fragment Design Founder Hiroshi Fujiwara, a look at the Story of FlyKnit and a review by Bill Weir from ABC of Nike's new super light weight shoes.
HTM Flyknit Video
Women's Flyknit in Volt
The Story Behind the Flyknit
Men's Flyknit Trainer
Super Light Nike Flyknit Racer
London Olympics Men's 400m Hurdle Heats
Neon Running Shoes for Men
Bright Neon Running Shoes for Men
Yellow Running Shoes for Men
London Olympics Women's 4x400m Relay
Neon Running Shoes for Women
Bright Neon Running Shoes for Women
Yellow Running Shoes for Women
London Olympics Men's 5000m
Neon Running Shoes for Kids
Bright Neon Running Shoes for Kids
Yellow Nike Shoes for Kids
Bright Volt running shoes for kids.
Yellow Running Shoes for Kids
Other brands of yellow shoes for children.
Kids shoes in bright Volt color.
Be Inspired to Find Your Own Greatness
Find Your Greatness - Video
Be inspired by Nathan in this ad from Nike. Remember that greatness is not beyond his reach, nor is it for any of us.
Find Your Greatness - Nike Commercial
Run in the Park
Olympics Inspires Us to Get More Active
One very beneficial and healthy side effect of the London Olympics is that many people (including this author) have been inspired by the games to be taking up sports and being more active. This is part of the initial hope of the London Organizing Committee that the Olympics would be a catalyst that inspired people to lead more active lives.
A recent study published in the U.K. indicated that over five million more adults in Great Britain have been inspired to exercise or start exercising because of the Olympics.
Of the sports being started walking, swimming, running and going to the gym were among the top 5 activities being taken up by people in the U.K. Of these sports walking and running are among the easiest sports to start doing since all you need is a pair of shoes and a place to walk or run.
Running in the Park from morguefile
Tips for Living Healthier Lives
While it may be may not be realistic for all of us to become Olympic level athletes, we can be inspired by their dedication to their sport, to their diet and to their overall health.
Here are a few helpful tips that I can recommend both as a physician and a nutrition teacher that will help you get healthier.
- Be active every day.
To maintain weight adults need 150 to 300 minutes/ week. To lose weight over 300 minutes a week. Moving and being active every day makes it easier for the minutes to add up.
- Maintain a healthy diet.
Eating a balanced, nutrient-dense, healthy diet gives you all of the nutrition that you need to stay health.
- Be Inspired.
Relieve the 2012 London Olympics, be active for your kids, be inspired to live a long and active life, these can inspire you on those days you just don't feel like moving.
- Watch Stress Levels.
Stress can take it's toll on your health. Fortunately being active is one of the best stress relievers that is available.
- Set a Goal.
Like Olympics athletes, set a goal that you want to attain, like training to run in a race or bicycle ride, a weight loss goal or even a fitness goal. Set that goal and go for it.
- Get Enough Sleep.
Sleep is important to one's overall health. Lack of sleep is contributing to weight gain. To successfully lose weight, make sure you are getting enough sleep, usually 6 to 8 hours for most adults.
- Find Your Greatness.
Finding your greatness helps you in achieving your goal. It is your inner voice that encourages you to keep going, to keep moving, to keep trying.
People are Inspired by the Olympics to Be More Active
- Olympic legacy sees more than five million British adults take up sports this summer
London 2012 sparks exercise renaissance with one in five of those taking up sport being adults aged 45+
- Olympics' inspiration can boost all of us - The Herald Journal: Column
The 2012 Summer Olympics have come to a close. Jamaican Usain Bolt retained his title as the fastest Olympian. American swimmers Michael Phelps and Missy Franklin concluded and began their Olympic legacies. Ashton Eaton won the decathlon champion tit
- 15 Olympic-Inspired Exercises To Try Today
We may not be gunning for gold medals (this year), but we can still look to Olympians for everyday exercise inspiration. We've rounded up 15 new moves anyone can add to their workout based on five Olympic sports.
- Inspired by the Olympics? Start your new workout slowly
It's not uncommon for those Olympic athletes to inspire the rest of us to get moving. But if you're about to start a new workout routine or go back to a familiar sport, experts advise you to start slowly.
- The Olympics inspire me to move! - Eat Smart, Move More, Weigh Less
I remember it like it was yesterday…the 1984 Los Angeles Summer Olympic Games, Women's Gymnastics Finals. Mary Lou Retton scored a perfect 10 on the vault to win Olympic gold - the first American ever to win an All-Around gymnastics title…I was inspi
- 'Getting started' half the battle of working out | Burlington Times News
I was so inspired by the Olympic Games that I decided to get in decent shape myself.... Getting started is one of the most difficult phases of working out. The act of getting out of bed early enough to walk or do anything can be overwhelming and can
- David Burrowes MP: The best legacy of the Olympics will be to inspire us all to be more physically a
"Inspire a generation" These are the words emblazoned across the Olympics. I hope the best legacy of the Olympics will be to inspire us all to be more physically active.
- Drawing Active Inspiration from the Olympics
This is a terrific opportunity to draw inspiration from your favorite events and get active. The Olympics seem to get everyone excited about activity and friendly competition. It is also a good excuse to try new activities.
- Antony Duttine: Getting the Rings Moving: How Can the Olympics Inspire Physical Activity Throughout
A major philosophy behind the Olympic movement is that "it is not the winning, but the taking part that counts". In sending out messages to be more physically active we do well to remember this sentiment.
Nike Volt Women's Running Shoe
Nike's Women's Free Run+3 Shoe is a shoe that lets you experience barefoot-style running in this comfortable, lightweight shoe.
Since it comes in the Olympic color Volt, I may have to give it a try.
Barefoot Running Shoes Help Me Be More Active
Prior to having children I used to run as one of my main activities and major stress relievers. I used to wear the Nike Air Pegasus running shoes. I credit getting the Saucony Kinvara 2 Running Shoe with helping me get me back into running.
The Saucony Kinvara were recommended to me as a good bare-foot style runner in 2011. Since running in them, my back pain and my ankle pain have improved, making me a big believer in the benefits of barefoot running style shoes.
Saucony's Citron looks to be very close to Nike's Volt. I started with white, blue and citron color which was a fun color combination then I ordered the bright Purple and Citron shoes for the Fun Run we did at Disneyland earlier in 2012. I don't know if they helped me to run faster, but I loved the color combination and it when well with the Tinker Bell theme. I'd been looking at the Saucony Kinvara 2 Running Shoe in citron and green, but thought they were too bright. Soon after the Olympics ended, I went ahead and ordered the citron and green. Somehow the color did not seem nearly as bright after watching all of those bright Olympic yellow-green shoes.
Now that I've discovered Nike's Free Run Shoe in Olympic Volt, I may have to give their barefoot-style runner a try.
Yellow Nike Running Shoes available on Amazon and eBay.
My Favorite Running Shoes
Check the size to see the final price
Did you notice the Neon Nike Volt Shoes at the London Olympics?
Share your thoughts in the comment section below.
© 2012 Kirsti A. Dyer