ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Valentino Garavani and the Red Dress

Updated on July 10, 2012

Valentino Garavani (born: 1932)


Valentino SpA

Valentino was the founder of the brand Valentino SpA and is a fashion designer from Italy. The primary fashion lines produced include R.E.D.Valentino, Valentino Roma, Valentino Garavani and Valentino.Best known simply as "Valentino," Valentino_Clemente_Ludovico Garavani was born on the eleventh of May in nineteen thirty-two.

First Apprenticeship in Paris

In Paris, his first apprenticeship choice before Balenciaga was JacquesFath. He later apprenticed with JeanDesses where he assisted in styling Jacqueline deRibes, the countess as well as sketch her ideas for dresses. For two years he partnered with Guy Laroche. At JeanDesses, he furiously sketched, assisting with welcoming clientele for the private showings at 2:30 daily and the window dressing.

Interest in fashion began in northern Italy in the town of Voghera, Lombardy while Valentino was in primary school He did his apprenticeship at the locale Ernestina Salvadeo and his aunt Rosa. Later he went to pursue his interest in Paris with his father Mauro Garavani and Teresa deBiaggi his mother. He studied at the ChambreSyndicale dela Couture Parisienne and at the Ecole des Beaux-Arts.

Many of his earlier work was lost but some were featured at a nineteen ninety-one Rome exhibition. His clients at the time were Elizabeth Taylor and Marie Helene deRothschild, who noted that the Valentino style was apparently noticeable even with layers of animal prints and white pleats.

After 5 years, Valentino joined Guy Laroche after leaving Jean Desses. Later he went back to Italy, setting up shop here in the year nineteen fifty-nine.

Via Condotti Roma

In the year nineteen fifty-nine Valentino opened a house of fashion in Rome after leaving Paris on the Via Condotti posh location, backed by his associate and his father. The shop resembled a true couture maison rather than an atelier.

It looked like what Valentino saw in Paris, where models were flown to Rome from Paris for his show and everything was quite grand. He became popular for dresses that were red, dubbed by the industry as "ValentinoRed."

Pitti Palace Florence

In Florence, Valentino debuted internationally in the year '62 where the public welcomed his 1st show located at the PittiPalace. After this breakthrough, ladies started getting dressed by him such as socialites from New York Jayne Wrightsman, BabePaley and Countess Jacqueline de Ribes.

By the mid-sixties he was beginning to become considered as the Italian Couture maestro, receiving the NeimanMarcus FashionAward in '67, which is not unlike an Oscar Award in the fashion field. Personal friends and customers included Princess Margaret, Veruschka, Maris Berenson, Jayne Wrightsman, Marella Agnelli, Gloria Guinness, Audrey Hepburn, Elizabeth Taylor, Babe Paley, Belgium's QueenPaola, Lee Radziwill, Jacqueline Kennedy Onassis, Farah Diba and The Begum Aga Khan.

At one point Gloria Schiff, American Vogue fashion editor's sister wore a black organza 2-piece ensemble seen by Jacqueline Kennedy. It made quite an impression on Kennedy who asked who the designer was. The designer, of course was Valentino.

New York City

It was in '64 when Valentino was presenting a show in the Waldorf Astoria New York hotel, Jacqueline Kennedy was unable to attend so Valentino sent a sales representative, a model and main collection pieces to her 5th Avenue apartment. She then ordered six black and white dresses that were haute couture and wore them for her mourning year after the assassination of John F.Kennedy.

Comments

    0 of 8192 characters used
    Post Comment

    • Denise Handlon profile image

      Denise Handlon 

      6 years ago from North Carolina

      While it is very important (mother's wisdom) to have that little black dress in one's wardrobe, I'm a Valentino kind of gal and LOVE red and that 'woman in red' look. I have worn both to various events, and let me tell you...it was the little red number that got more attention than the black. :) Thanks for the info on Valentino...Up/I

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)