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When is your Platinum Day of Love?

Updated on October 22, 2015
Anamika S profile image

Anamika S. Jain has been a social media consultant for six years. She has written more than 200 articles on relationships and dating.

Platinum Day of Love Campaign

With the Valentine’s Day fast approaching one of the most popular and frequently seen advertisements in the Television is the Platinum Day of Love Advertisement where a couple who got into an arranged marriage discovering their Platinum day of love one year, 2 months and 11 days later. So, what exactly is the platinum day of love? It is the day you realize that you are truly meant for each other and there is no one else you would want to spend the rest of your life with. The realization of that rare moment in your life is your Platinum Day of Love! This day need not be the first day you met, your first date, the first time you kissed or been intimate with, a wedding day – it could be any day when the realization stuck that you are meant to be together as a couple or felt a deeper realization of being in love. Such a day deserves to be celebrated in a special manner and what can be a better gift than a rare and precious platinum band?

Platinum Bands
Platinum Bands
Platinum Day of Love Campaign and Advertisement
Platinum Day of Love Campaign and Advertisement

What makes Platinum Jewelry Special

Why buy Platinum Jewelry? What makes Platinum special? Why is Platinum Jewelry a status symbol of the elite? Why is it considered as the symbol of love and all things precious?

Platinum is considered as one of the most precious metals. It is in fact 30 times rarer compared to Gold. The rarity and uniqueness of this metal makes it one of the costliest metals for jewelry. Platinum was already highly appreciated for its beauty and durability. Platinum is a dense and heavy metal and very much suited for gemstone studded jewelry, especially diamonds whereas pure gold needs to be alloyed with some other metal to increase its durability. In other words, Platinum requires only a small percentage of alloys of other metals for making jewelry compared to Gold. Platinum Jewelry can be used as a family heirloom as it has a lifespan three times as long as that of gold. Another advantage of Platinum jewelry is that it is hypoallergenic. Because of the high level of purity of platinum jewelry, Platinum does not cause any allergic reactions with the skin for even those having other metal allergies. The color of Platinum is silvery-white. It does not tarnish and is extremely resistant to oxidation and to corrosion of high temperatures or chemical elements. It is also a very good conductor of electricity and a powerful catalyzing agent. Platinum is denoted by the symbol 'Pt’ and has an atomic number of seventy-eight. Like gold, the purity of platinum is also calculated in karats. However, apart from being used in jewelry making, platinum has a vast variety of Industrial applications like making auto catalysts, crude oil refining and for processing petroleum products etc.

The name Platinum is known to have derived from the Spanish 'Platina del Pinto' which can be translated as 'little silver of the Pinto River' which is where the metal was first found. The popularity of Platinum started in the 18th century with King Louis XV of France declaring it as a metal for a king's jewelry. Most of world’s platinum comes from South Africa, Russia, Colombia and Canada.

Now that we know how precious and valuable Platinum is, don’t you think that a special occasion like a marriage or any other day of celebration of love deserves to be celebrated with Platinum Jewelry? I guess that is what makes Platinum rings or bands preferred choices for wedding and engagement. Platinum is also the choice metal as gift for 25th Wedding Anniversary. Platinum Bands are available in classic as well as traditional look. Platinum Jewelry is good to go for every occasion. One may also choose platinum jewelry studded with emeralds, rubies or diamonds according to the personality and taste of the person who is suppose to wear it. Small and delicate bands are suitable for those having narrow or petite hands while larger size bands look good on broad hands.

So, when is your Platinum Day of Love? Why not gift your Wife or Girlfriend a Platinum Pendant or Ring this Valentine’s Day as your token of love?

Platinum Day of Love Advertisement

6 Things You Didn't Know About Platinum

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Caring for Platinum Jewelry

The best thing about platinum is that it stays as it is and never fades. So no maintenance is required. However, dirt and grime can get accumulated in the jewelry making it look dull. Even if the surface become dark because of rough or long time usage, it’s quite easy to regain the sparkle. Apply toothpaste on a towel and rub the jewelry in back and forth friction. After that you may soak the jewelry in a solution made of mild detergent in lukewarm water for 5 minutes and rinse it thoroughly with plain water. Platinum jewelry also does not get damaged or gets scratches easily because of its durability. However, it is advisable to store platinum jewelry separately so that it doesn't rub against other metals or hard surfaces. Also, it is advisable to remove the jewelry when you're working in conditions that may harm it, such as working with chemicals or mud.

© 2011 Anamika S


Submit a Comment

  • sameerk profile image

    sameerk 6 years ago from India

    nice one , loved it

  • profile image

    Marcella Glenn 6 years ago from PA

    I enjoyed your hub.

  • Anamika S profile image

    Anamika S 6 years ago from Mumbai - Maharashtra, India

    @ H P Roychoudhury You are right! A milestone or memorable day deserves a unique and precious jewelry gift.

  • H P Roychoudhury profile image

    H P Roychoudhury 6 years ago from Guwahati, India

    Lovely Jewelry for the memorable day.

  • Anamika S profile image

    Anamika S 6 years ago from Mumbai - Maharashtra, India

    @ mwatkins You are right!Certain things cannot be replaced and carry a sentimental value for us. I am a Platinum Lover myself. I never liked Gold and have worn platinum and diamond all my life.

    @ Lady_E Yeah... Platinum Jewelry is beautiful and one benefit is that it does not get scratches or damages easily and is suitable as everyday wear jewelry.

  • Lady_E profile image

    Elena 6 years ago from London, UK

    Very interesting article and the Jewelry is lovely.


  • mwatkins profile image

    mwatkins 6 years ago from Portland, Oregon & Vancouver BC

    Platinum is, indeed, beautiful! Our first wedding bands were platinum, until my husband replaced mine with a diamond version I had picked out the year before (I kept the band anyway - there is something about the band you were married with that can never be replaced). You've cited very interesting info from history - Well done!