Most women bleach their skins for pigmentation problems caused by too much sunlight. Also women who have had problems with pimples at at young age deals with the discoloration of the skin by the dark pigmentations left from the pimple with bleaching creams that can be purchased over the counter at most pharmacies.
I worked with some Jamaican lads they told me that they believed that black people who do that are are stupid, insults to their race. I'm inclined to agree with them, especially if there is no valid medical reason to bleach.
Some women do it to even their complexion, because of dark spots due to sun damage, pregnancy, health issues, you name it. But some just do it because of this irrational desire to become whiter, only because society has corrupted their minds into thinking whiter is better, white is beautiful when all that is just non sense