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10 Reasons Why 99% Of Bloggers Fail To Make an Impact Online

Updated on September 17, 2018
Dmytro Spilka profile image

Dmytro is a Founder of Solvid and Pridicto. His work has been featured in TNW, Entrepreneur, Huff Post, B2C, and more.

With millions of blogs already on the web with the new ones entering the industry constantly, it’s becoming more and more challenging to make an impact online. Blogging demands for an intensive investment of time and hard work. However, not one, but thousands of bloggers publish their posts every day with the hope of getting their desired audience’s attention. As a result, all bloggers start writing with a degree of passion while only some succeed. It is not as easy as it looks to create informative, substantial and engaging content which can attract traffic and drive engagement.

Successfully running a blog and the ability to deliver quality content requires a lot of hard work, awareness and research. Extracting meaning from your everyday experiences and instances happening around you, developing an exclusive perception about it, and writing them down in a unique way with ingenuity is what takes to stand out a content in this saturated market. Sounds easy, right? While blogging does not involve techniques and skills like those of rocket-science, the vast majority of bloggers fail in producing captivating content.

Here is the list of things why new bloggers fail to make their mark in the industry:

1. You are not passionate about blogging

The most important thing to excel in anything is to develop a passion for it. For blogging too, you need to have a passion for writing and intention to spread awareness to the masses. The content of your blogging is significantly affected by how much time and dedication you put into your writing skills.

Blogging requires consistency and dedication. Start off your blogging career by writing on your specialised key area, which will lead you to attract a relevant audience. To be a part of the industry, make sure that your blog shows your passion so that you can attract a major chunk of the audience.

2. Weak SEO

One of the major reasons why blog fails to create an impact is that bloggers are not able to generate packed content. As the internet is flooded with content, it is extremely difficult for bloggers to cut through the noise and reach the targeted audience. Hence, smartly designed SEO packed content can grab the relevant type of traffic to your blog.

3. Giving up too easily

Consistency is the key to excel anything. Many of the bloggers fail to hold on to it, which affects their blogging experience greatly. In order to draw the attention of the audience, it is important to create unique and engaging content. Consistency is the key to being a successful blogger, which can be achieved by staying dedicated towards the passion of writing.

4. You are stagnant with your knowledge

Many bloggers do not bother with the minor maintenance that most blogs need, some of them simply register a domain name and expect things to skyrocket from there on. However, at this point, the value of your blog and domain equal zero.

As a result, bloggers end up delivering old resources and yesterday’s blogging knowledge. It is therefore important to connect with your audience by sharing updated, unique knowledge. Moreover, developing a habit of visiting and learning new things which will eventually help you to keep your blog up to date by adding extra value to your blog. However, when you offer valuable and informative content, you can naturally generate more traffic to your blog.

5. Fail to concentrate

In order to concentrate and produce a high-quality content, it is absolutely necessary to concentrate on one blog at a time - juggling several blogs is a time-consuming task. Since most of the bloggers fail to focus on one, they often jump onto other blogs in order to get the maximum engagement of the audience. Eventually, bringing them back to the start.

6. Lack of ingenuity

One of the primary reasons why bloggers fail is that they create content which is similar to other bloggers. In the world of blogging, it is quite important to maintain the creative flair and individuality in your writing. Don’t be scared to add an element of creativity in your writing, as this will lead you to become a renowned and successful blogger eventually.

7. Expecting more in less time

If you are only concerned with short-term benefits, you will end up quitting too soon from blogging. However, in the world of blogging, successful bloggers are those who have patiently groomed their blog with the mindset and focus on future, long-term benefits. As a result, budding bloggers start to expect more in less time. However, this is often not the case. To start earning from a blog requires a lot of time, hard work, testing and patience. It is advisable to put in the best now to harvest profitable fruit in the future. So, expecting to earn money and gather loyal audience at the start of your blogging career will only disappoint you.

That being said, it's important that you manage your time effectively, and ensure that your day is productive. A good way to achieve that is to write down your tasks and set a particular timeframe for each one. It's also vital to focus on one task at a time as opposed to juggling work.

8. Targeting the right market

Many bloggers fail to realise the importance of a target market. The key to becoming a successful blogger is to target the right audience at the right time. Blogging is all about creating content that meets the interest of your targeted audience and brings long-term value.

This is why it is crucial to understand the inclination of your audience and write on the niches that regulate their interest. However, before investing your time and effort in the content, it is advisable to understand the interest of your audience, which will make the whole process of generating content much easier.

9. Not opting for promotions

One of the main reasons why blogs fail is the lack of promotion. Budding blogger usually lag behind to promote themselves on different platforms. However, like any other business, bloggers need to opt for the promotional platform to show their existence in the competitive world.

10. Considering it a piece of cake

For most of the people, it seems easy to gather fame and money just by writing few blog posts. But the reality is quite contradictory to this belief. Creating a blog that is engaging and attractive to the audience is not an easy task to do. It requires a lot of skills and consistency to master the art of blogging.

To be a successful blogger, you do not just need to follow the norm; you need to come up with a unique and genuine idea that can potentially make your blog a success. Additionally, it is also extremely important to follow your passion and write about the topics you truly believe in.

© 2018 Dmytro Spilka


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