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A Review of the In-Car Apple Siri Service

Updated on July 22, 2012

Introduction to the In-Car Apple Siri Service

It was only a matter of time before Apple would get involved in the car market. The Apple Siri service for cars is fulfilling this ambition. The brand is not showing any signs of nervousness about its popular personal assistant software which has been voice-enabled. Cars represent the future and in this review we assess how far the Apple Siri service has come and the kinds of promises that have been made on its behalf.

Specifications: The latest in-house Maps service from Apple was the precursor of something that would definitely suit a vehicle. Apple Inc. is not limited to dominating our offices and personal lives. They also want to get into our cars and show us the way to wherever we are travelling. Here are some important highlights that we picked up in this review:

  1. A free navigation feature: Have you ever imagined Apple giving you turn-by-turn instructions when you are driving? Well…that is exactly what they have done with the Siri service. Using real time traffic updates, the company has been updated to covert its information into formats that are understandable to the iPhone. For all intents and purposes you are getting a rather practical navigational device. This is in response to the popularity of the Google Inc. Android gadgets and their capabilities.
  2. Eyes-free features: Naturally road safety campaigners are concerned about the potential distraction that drivers face when they are on the road. The feature allows drivers to communicate with the Siri network. This is achieved by tapping a practical button on the steering wheel. The naysayers are already arguing that the iPhone will represent a real danger to drivers since they will be too busy trying to play with the controls. However the truth of the matter is that this is the future of driving and there is very little that they can do about it.
  3. Taking over Google Maps: At the moment Google has the edge by sheer numbers. It has a large catalog of images that were taken over the past few months and is also experienced in terms of developing navigational technology. However Apple is also responding by making the iPhone much more responsive to this specific market segment. Essentially they are ensuring that consumers are embedded deeper and deeper into their app echo system. Anything goes after you become an Apple addict.

The potential for collaborations with Apple are virtually endless. We already know that the Siri service is being extended to famous brands such as Honda, BMW, Audi, GM, Mercedes and Toyota. In the future Apple Inc. could become the sole producer of this sort of technology given the success that they have already enjoyed with the Apple iPad. The button that is proposed has another function in as much as it allows you to use the iPhone as if you were holding it in your hands. That means that you can listen to and respond to electronic text messages. It offers direct support and music access. In fact you can plan your diary in this way.

Start My Car with Apple Siri

Highlights: The ability to community with your iphone without letting go of the steering wheel is a mighty bonus. Likewise the directions are to be an essential aspect of driving in developed countries. That is why Apple is attacking this particular sector with relish. Siri and the iPhone are going to be the conduits for their takeover.

The Good: Judging from the kind of technical input that was used in the Apple iPad, it is reasonable to expect that the combination of Siri and the iPhone is going to be given high priority. That means that you can expect accurate and concise delivery of data. For drivers, this is manna from heaven.

The Bad: I am not entirely sure that the Siri service or the iPhone are going to spell the end of car entertainment/navigational systems. Apple is a long way from acquiring the kind of clout that Google enjoys in this sector. However we are of the view that the two might end up working together by producing complementary products. For example Apple could provide the iPhone and other hardware while Google delivers the information and software package. Who knows…we will have to wait and see.

Editor Rating: Based on the glorious reviews that the Apple Sir Service has received so far, it is safe to say that the iPhone is likely to transform our driving experiences. Nonetheless I would not offer it more than 3.5 stars out of 5 before seeing the real thing in action. Prototypes are all very well until they fail to deliver.


  1. P. Gupta,” Apple's Siri gets behind the wheel. Who should worry?”, 12th Jun 2012, Reuters

Have Your Say

Would You Consider Including the In-Car Apple Sir Service if You Were Buying a New Car?

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    • mperrottet profile image

      Margaret Perrottet 5 years ago from Pennsauken, NJ

      Great review - voting up!

    • Johnkadu123 profile image

      Johnkadu123 5 years ago from Toronto, Canada

      Thanks for the hub. Drivers will have to be careful in as much as they are supposed to be paying attention to the phone rather than their iPhone or iPad. Perhaps the driving tests will have to be modified.

    • Johnkadu123 profile image

      Johnkadu123 5 years ago from Toronto, Canada

      Thanks for the comment Kashmir56. It remains to be seen whether users will be careful when using these facilities. In England there are very many complaints about a similar SATNAV service which routinely misleads drivers.

    • kashmir56 profile image

      Thomas Silvia 5 years ago from Massachusetts

      This is a well thought out and written hub with all great information on this technology . If it will benefit the driver and not distract him than that is something useful.

      Well done ! Vote up and more !!!

    • Johnkadu123 profile image

      Johnkadu123 5 years ago from Toronto, Canada

      Thanks for the comment tobusiness. Yes I believe that poor planning is going to be a major hindrance to the implementation of this technology. You just wait until they start having accidents everyday. That is where the authorities will kick in with their reactive policies.

    • Johnkadu123 profile image

      Johnkadu123 5 years ago from Toronto, Canada

      They said that they are trying to consider the safety of passengers but the problem is that you do get distracted by all the things on the dashboard. Of course we are hoping that it is nothing like the SatNav drama where drivers used to go straight to a ditch. Thanks for the comment tobusiness.

    • tobusiness profile image

      Jo Alexis-Hagues 5 years ago from Bedfordshire, U.K

      Technology can sometime be like a run away train.

      I believe the more gadgets they add to the dashboard, the more dangerous the road becomes, unless of course, the gadgets will do the driving and we can play games to pass the time. :-)

      A brilliant piece of work. Well written and presented. Voting up