ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

A step by step guide for choosing high performing keywords

Updated on October 1, 2013

When I say high performing, it does not mean that you will start getting thousands of hits every day. High performing keywords have more potential of bringing sales in as compare to the other keywords, even when they have comparatively very low hits.

The keywords are what we type in the search bar to find products, service or other information that we need. This act is performed billions of times every day on different search engines such as Google, Yahoo and others.

Search engines return such pages against the keywords that are more relevant to the search terms and have original, substantial content and good reputation. Companies optimize their WebPages for the keywords so that search engines can pick them up and put them on the top rakings.

Keywords analysis is essential when it comes to the paid search or PPC Pay-per-Click

Here are the five steps for choosing high performing keywords.

1) Ask Yourself

The first step of keyword planning is to just go and name some keywords. Make a list of say 50 to 200 keywords that could be relevant to your website. Then ask yourself that are these keywords related to your website? Perform a search on different search engines for your keywords and see if the results that they returned are related to what you are offering on your website. If the result of these keywords is relevant to what you are offering on your website then good job, otherwise you will need to rework on your selection.

2) Use a Keyword Tool for Analysis

Once you have 200 some keywords that are related to your business, signup for a keyword tool and perform analysis on your keywords. Keyword Tools makes you life easy. You will get more keyword ideas as you will go analyzing your keywords. Here you can refine your primary list as well.

3) Pick up High Volume and Low Competition Keywords

I just did a Google search for the term "domain names" and it returned 272 million results. Google serves only 1000 results per search term and only the top 10 out of them gets the real benefit from search engines for those keywords. So you are really not going to beat those big companies that are there for quite a while and have resources to put for the search engine optimization. Don’t go for the keywords with hundred thousand searches; go for long tail keywords that have traffic in a couple hundred figure with low or medium competition.

4) Focus on Common Phrases

For a new website, the long tail keywords always work better. So instead of picking up keywords such as "Android" or "Slow", you should pick up "How to optimize the performance of your Android ". This will cut the Competition by a huge number.

5) Choose the Right Keyword

If you are a business and you sell something, never choose keywords such as "TOP bed and bath companies" or "Top internet marketers" for your SEO or PPC campaign. A person searching for these types of keywords is not looking for you. That person is looking for a comparison chart and not a specific company. So there are huge chances that, that person will not be buying anything. Choose long tail keywords such as "Bed and Bath California" instead.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)