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Creating and Promoting a Facebook Fan Page For Beginners

Updated on December 11, 2012

If you are a business owner, writer, or community member with a platform, you will want to create a Facebook fan page. These pages are a fantastic way to reach a large number of people without having to be friends with any of them! Whereas your personal Facebook profile is a collection of friends and family members who you have "friended" (and the cap is 5000 by the way), a fan page can have millions of followers. This article will take you through the steps to creating one, adding images, and then how to market your page.

Step One | Creating the Page

First, you must have a Facebook account. If you don't, set one up first. Once you have a profile, you can design a page.

You will need to follow all the prompts and fill out the appropriate information. Try to pick the category that best describes your services, product, or brand. Go through and complete each section as thoroughly as possible. Unfortunately, there are lots of Facebook pages with nothing but a title.

Obviously, the best thing to use is the actual name of your business! However, if you are promoting a website or blog, try making the title something like this: Omit the Http: and the www, but this way people will know the page is associated with a website.

This little blurb appears directly next to the profile photo and under the title. Be sure to put your web address or email or some other way for a person to reach you.

People won't read the description unless they click on the link on the page, so this paragraph can be more detailed, but shouldn't have the only source of your identifying information. Otherwise, people have to hunt to find it.

Step Two | Your Profile Photo

This photo is the most important photo you will have for your page. It is the gravatar people will see when you post any comments or updates. If you are a person or celebrity, use a good photo of yourself. It is important not to change your photo that often so people don't get confused. (The principle is different for a personal profile, because its understood that everyone who is friends with you actually knows you in some capacity).

If you are an organization or business, do you have a logo that you are known for? Use a high quality image that will help people recognize you.

If you are a cause or community, it is probably a good idea to find a logo (or if you can use a keyword in your campaign) as a photo.

If you are a website or blogger, any of the above works fine.

Click thumbnail to view full-size
This is what first appears when you open the collage.Select the facebook cover option that appears when you click on the layout button on the left.This is my personal blog's Facebook cover collage.
This is what first appears when you open the collage.
This is what first appears when you open the collage. | Source
Select the facebook cover option that appears when you click on the layout button on the left.
Select the facebook cover option that appears when you click on the layout button on the left. | Source
This is my personal blog's Facebook cover collage.
This is my personal blog's Facebook cover collage. | Source

Step Three | Your Cover Photo

This photo is the landscape photo that goes across the top of your page. If you have a great identifying header (that you can pull from your website) that will work. Or you can make a collage. Here is an easy way for beginners to do this.

Go to
Click the button that says Create a Collage.
Upload the photos you'd like to use.
Click on the design icon, and choose Facebook Cover.
Place the images in the format you would like.
You can adjust the spacing between the photos by choosing the palette icon.
Save your work.

If you want to add effects and/or text...

Close out the window and reopen it.
Go to
This time, hit the button that says Edit Photo.
Add text, effects, or overlays.
Save your work.

Now you are ready to upload a custom made Facebook cover photo on your page.

*It is important to note that if you want a professional Facebook cover image, you can find someone to design it for you...for a price.* Check out Fivver below for more details.

Step Four | Add a Few Links and Content

Before you go promoting a page, you'll want to add some things to it! If you have relevant information from your Facebook page, add a link to it. Then you can add a few photos that are pertinent to your services, as well as a status update welcoming people to your page.

This way, when you start promoting it, there will be some things to look at when a viewer visits your page.

Step Five | Create Other Admins

If you are setting up a page for a business, you may want someone else to help you manage the page. In order to do this, you must add another Facebook profile as a manager. You can do this under admin roles. You will have to enter your personal Facebook password to verify that you are the owner of the page.

Creating Pages for celebrities or businesses...

Sometimes people want to create a page about someone or something that they don't own. You will have to clarify that you are NOT officially representing the celebrity or the business, but you are a loyal fan/customer. When you develop a page for your business or website, you can say you are the final authority.

The plugin is free for Wordpress users.
The plugin is free for Wordpress users. | Source
Inviting friends
Inviting friends | Source
The "Pin to Top" function.
The "Pin to Top" function. | Source

Step Six | Promoting Your Page

Here comes the hard part- promotion. There is a fine balance between over promotion and under selling. Hopefully these tips will get you on your way. I've compiled the most comprehensive list of tips, resources, and other information for beginners looking to gain more fans on their Facebook pag

  1. Put a Facebook like box widget on your website. This is different than a "sharing" button at the bottom of a page or article. A sharing button allows people to spread your website page to others, but a Facebook Like Widget will allow people to easily hit like when they view your website. Then, whenever you have an update, it will appear on their newsfeed.
  2. Invite friends using the invite button. Up at the top of your page, you will have the option to
  3. Tag your page. This author writes a great post about how to tag your page, rather than pasting a link.
  4. Like other pages. It's important that you like other pages- AS YOUR PAGE. To do this, go to your page. You'll see at the top it says, "currently acting as ______" and then the name of your page. Acting as your page, search for other pages that are similar to your niche and like them. You can even leave a comment or a note saying hello. They may just follow back.
  5. Don't just paste links. With social media used more and more for advertising, users can get "link" blindness. Instead post photos with your watermarked signature or website address, post personal updates, ask questions, create polls, and diversify your content.
  6. Pin your most epic content at the top of your page. There is the option to make a status update or photo "stick" to the top of the page. Do this with your most popular updates.
  7. Share others work. You'll create a more loyal fan base if you provide helpful content that doesn't just have to do with your own self-promotion. On my Fabulous Blogging Facebook page, I try to share tips that come from many different sources.
  8. Create a newsletter, business cards, or poster. If you are a business, offer people a card at the counter that gives your Facebook information.
  9. Sweeten the deal. If you give people extra tips, coupons, and other perks, they will be more likely to take the time to find your page and like it.
  10. Promote your page on Twitter. Paste a link with a hook phrase to get some of your twitter follows to become Facebook fans too.

Tips that will cost you...

Some people are adamantly against spending money to promote a Facebook page. However, if it drives more business to your company, you may want to invest in the following ideas.

  1. Fiverr. This market place is a great starting point because it will only cost you $5.00! You can pay someone to promote your page to their friends and hopefully gain a few more likes in the process. There are all sorts of other random things you can pay people to do- from promoting a status to designing a facebook cover photo.
  2. Run a Facebook ad campaign. For about $50.00, you can get Facebook to run sponsored ads that will target friends of friends, and hopefully build your base to that critical 1000 like threshold.

Advanced customizations...

There are companies that can help you customize your Facebook page for more marketability. For example you can have a hidden part of your page that only reveals when someone likes it. This way, you compel people to check you out in exchange for a newsletter, coupon, or recipe.

You can also hire consultants who will help you get your fans more engaged with your page through promotions and contests.

Finally, there are special coding customizations that allow you to "pimp" out your page so it stands out from the others. Here is a crazy coder's resource.

How many likes do you have on your Facebook page?

See results

Once you hit the 1000 mark, your fan base should be a bit easier to grow. Remember, the more engaging and epic your content, the more likely other people will share it. Good luck!


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    • cmoneyspinner1tf profile image

      Treathyl FOX 

      5 years ago from Austin, Texas

      Use Fiverr? Interesting tip.

    • HoneyBB profile image

      H Lax 

      6 years ago

      Julie, I made my page but am very new to this so I have work to do; however, I put a link to this page under my about section. I'm not sure if that's what you meant by promoting your page so if you don't want it on my page, please let me know. I'm not sure how to share a link so people can find my page.

    • HoneyBB profile image

      H Lax 

      6 years ago

      Hi Julie, I took your advice and just started a facebook fan page. However, I have a lot of work to do and I really have little clue as to what I am doing and how I get things over to it. I will be spending a lot of time rereading this and trying to figure it all out. Thank you for all the info. My page is HoneyBB if you want to like it.

    • livingsta profile image


      6 years ago from United Kingdom

      This is something that I need to look at to develop my page. I am saving this to refer back today evening!

      Thank you for the valuable information. Voted up and useful!

    • DDE profile image

      Devika Primić 

      6 years ago from Dubrovnik, Croatia

      I have to do more work on my pages thanks for the awesome tips

    • Julie DeNeen profile imageAUTHOR

      Blurter of Indiscretions 

      6 years ago from Clinton CT

      @joan- yes you can!

    • joanveronica profile image

      Joan Veronica Robertson 

      6 years ago from Concepcion, Chile

      Hi Julie, I'm reading this for the nth time. One thing I'm not clear on, can I have more than one Page on different topics? Like one for a blog, one for Zazzle products, one for digital art and so on? Not that I have all this, but I would like to clarify for future plans. I'd be happy to read your input! Have a good day!

    • barbergirl28 profile image

      Stacy Harris 

      6 years ago from Hemet, Ca

      This is a great post. I need to set up a facebook page for my blog and my writing... and that is my goal for November. I guess I wanted to get my feet wet in the blogging world a little bit before I created a fan page. Will definately be using this information! :)

    • MelChi profile image

      Melanie Chisnall 

      6 years ago from Cape Town, South Africa

      I wish I'd known about all these tips 3 years ago when I had my small business from home. Then again, maybe half these features didn't exist on Facebook back then. Anyway, I'm glad to be using them now. They are making a HUGE difference. Thanks for all the advice!! :)

    • profile image


      6 years ago

      I will definitely be using these tips to continue building up the Facebook page for the store I manage!!

    • profile image


      6 years ago

      I literally just took your advice and made an ad for my facebook like page. I'm definitely gonna stay on top of it because your tips are definitely very useful. Voted up and sharing!

    • kartika damon profile image

      kartika damon 

      6 years ago from Fairfield, Iowa

      Invaluable - I have started a word press blog and I will do this right away...your information is so well presented. Thank you, Kartika

    • profile image


      6 years ago

      Thank you Julie! I'm such a Facebook klutz. I've been thinking of ditching my current page and starting from scratch...maybe a fan page, then, for my writing stuff. Hm.

      Votes and shares! Aloha

    • catgypsy profile image


      6 years ago from the South

      Great information as usual Julie! I am going to share this several places. I have read many things about Facebook Pages and this is so simple and easy to understand...great job!

    • DeborahNeyens profile image

      Deborah Neyens 

      6 years ago from Iowa

      I used your tip about tagging the page yesterday and got several new like to my page. Thanks!

    • rfmoran profile image

      Russ Moran - The Write Stuff 

      6 years ago from Long Island, New York

      Bless you for this succinct answer to a question many of us have, or at least I do. I'm setting up a new website and creating a FB fan page has been in the back of my mind. Thank your for this resource. Voted up useful and awesome.

    • stephhicks68 profile image

      Stephanie Hicks 

      6 years ago from Bend, Oregon

      Wonderful walk-through and tips! I just helped a friend who is running for City Council create a Facebook fan page. This would have been so helpful to read beforehand. Rated up and sharing!

    • Eiddwen profile image


      6 years ago from Wales

      So very interesting and useful;thank you for sharing.


    • joanveronica profile image

      Joan Veronica Robertson 

      6 years ago from Concepcion, Chile

      Hi Julie, this was just what I was looking for! Thanks so much! Now I have to figure out how to follow your instructions! Have a good day!

    • iTommyGuns profile image


      6 years ago from Blakeslee, PA

      Thank you! I totally forgot about tagging it and didn't realize it was easier to like the page from it.

    • Mhatter99 profile image

      Martin Kloess 

      6 years ago from San Francisco

      Thank you for sharing this useful information. My FB page needs a makeover, but I don't want to insult the person who made it. Plus it is getting harder to type

    • mperrottet profile image

      Margaret Perrottet 

      6 years ago from San Antonio, FL

      Good information. I'm going to bookmark this, and try to dress up my facebook fan page. Voted up, interesting and useful.

    • Janine Huldie profile image

      Janine Huldie 

      6 years ago from New York, New York

      Julie, I love this and have pinned to refer back to help me with my FB Fan Page. As always thank you for writing and sharing your knowledge with all of us!! Have of course voted up and shared all over as always, too!!

    • billybuc profile image

      Bill Holland 

      6 years ago from Olympia, WA

      Great hub Julie! Very helpful information; some day maybe I'll have the time to do all of this. One can only hope, right?

    • Melovy profile image

      Yvonne Spence 

      6 years ago from UK

      This is very useful information. I made a Facebook page for my novel and haven't got very many likes, but had no idea what to do. I didn't even know you could "like" other people's pages as your page. Thanks for the tips!


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