ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Creating and Promoting a Facebook Fan Page For Beginners

Updated on December 11, 2012

If you are a business owner, writer, or community member with a platform, you will want to create a Facebook fan page. These pages are a fantastic way to reach a large number of people without having to be friends with any of them! Whereas your personal Facebook profile is a collection of friends and family members who you have "friended" (and the cap is 5000 by the way), a fan page can have millions of followers. This article will take you through the steps to creating one, adding images, and then how to market your page.

Step One | Creating the Page

First, you must have a Facebook account. If you don't, set one up first. Once you have a profile, you can design a page.

You will need to follow all the prompts and fill out the appropriate information. Try to pick the category that best describes your services, product, or brand. Go through and complete each section as thoroughly as possible. Unfortunately, there are lots of Facebook pages with nothing but a title.

Obviously, the best thing to use is the actual name of your business! However, if you are promoting a website or blog, try making the title something like this: Omit the Http: and the www, but this way people will know the page is associated with a website.

This little blurb appears directly next to the profile photo and under the title. Be sure to put your web address or email or some other way for a person to reach you.

People won't read the description unless they click on the link on the page, so this paragraph can be more detailed, but shouldn't have the only source of your identifying information. Otherwise, people have to hunt to find it.

Step Two | Your Profile Photo

This photo is the most important photo you will have for your page. It is the gravatar people will see when you post any comments or updates. If you are a person or celebrity, use a good photo of yourself. It is important not to change your photo that often so people don't get confused. (The principle is different for a personal profile, because its understood that everyone who is friends with you actually knows you in some capacity).

If you are an organization or business, do you have a logo that you are known for? Use a high quality image that will help people recognize you.

If you are a cause or community, it is probably a good idea to find a logo (or if you can use a keyword in your campaign) as a photo.

If you are a website or blogger, any of the above works fine.

Click thumbnail to view full-size
This is what first appears when you open the collage.Select the facebook cover option that appears when you click on the layout button on the left.This is my personal blog's Facebook cover collage.
This is what first appears when you open the collage.
This is what first appears when you open the collage. | Source
Select the facebook cover option that appears when you click on the layout button on the left.
Select the facebook cover option that appears when you click on the layout button on the left. | Source
This is my personal blog's Facebook cover collage.
This is my personal blog's Facebook cover collage. | Source

Step Three | Your Cover Photo

This photo is the landscape photo that goes across the top of your page. If you have a great identifying header (that you can pull from your website) that will work. Or you can make a collage. Here is an easy way for beginners to do this.

Go to
Click the button that says Create a Collage.
Upload the photos you'd like to use.
Click on the design icon, and choose Facebook Cover.
Place the images in the format you would like.
You can adjust the spacing between the photos by choosing the palette icon.
Save your work.

If you want to add effects and/or text...

Close out the window and reopen it.
Go to
This time, hit the button that says Edit Photo.
Add text, effects, or overlays.
Save your work.

Now you are ready to upload a custom made Facebook cover photo on your page.

*It is important to note that if you want a professional Facebook cover image, you can find someone to design it for you...for a price.* Check out Fivver below for more details.

Step Four | Add a Few Links and Content

Before you go promoting a page, you'll want to add some things to it! If you have relevant information from your Facebook page, add a link to it. Then you can add a few photos that are pertinent to your services, as well as a status update welcoming people to your page.

This way, when you start promoting it, there will be some things to look at when a viewer visits your page.

Step Five | Create Other Admins

If you are setting up a page for a business, you may want someone else to help you manage the page. In order to do this, you must add another Facebook profile as a manager. You can do this under admin roles. You will have to enter your personal Facebook password to verify that you are the owner of the page.

Creating Pages for celebrities or businesses...

Sometimes people want to create a page about someone or something that they don't own. You will have to clarify that you are NOT officially representing the celebrity or the business, but you are a loyal fan/customer. When you develop a page for your business or website, you can say you are the final authority.

The plugin is free for Wordpress users.
The plugin is free for Wordpress users. | Source
Inviting friends
Inviting friends | Source
The "Pin to Top" function.
The "Pin to Top" function. | Source

Step Six | Promoting Your Page

Here comes the hard part- promotion. There is a fine balance between over promotion and under selling. Hopefully these tips will get you on your way. I've compiled the most comprehensive list of tips, resources, and other information for beginners looking to gain more fans on their Facebook pag

  1. Put a Facebook like box widget on your website. This is different than a "sharing" button at the bottom of a page or article. A sharing button allows people to spread your website page to others, but a Facebook Like Widget will allow people to easily hit like when they view your website. Then, whenever you have an update, it will appear on their newsfeed.
  2. Invite friends using the invite button. Up at the top of your page, you will have the option to
  3. Tag your page. This author writes a great post about how to tag your page, rather than pasting a link.
  4. Like other pages. It's important that you like other pages- AS YOUR PAGE. To do this, go to your page. You'll see at the top it says, "currently acting as ______" and then the name of your page. Acting as your page, search for other pages that are similar to your niche and like them. You can even leave a comment or a note saying hello. They may just follow back.
  5. Don't just paste links. With social media used more and more for advertising, users can get "link" blindness. Instead post photos with your watermarked signature or website address, post personal updates, ask questions, create polls, and diversify your content.
  6. Pin your most epic content at the top of your page. There is the option to make a status update or photo "stick" to the top of the page. Do this with your most popular updates.
  7. Share others work. You'll create a more loyal fan base if you provide helpful content that doesn't just have to do with your own self-promotion. On my Fabulous Blogging Facebook page, I try to share tips that come from many different sources.
  8. Create a newsletter, business cards, or poster. If you are a business, offer people a card at the counter that gives your Facebook information.
  9. Sweeten the deal. If you give people extra tips, coupons, and other perks, they will be more likely to take the time to find your page and like it.
  10. Promote your page on Twitter. Paste a link with a hook phrase to get some of your twitter follows to become Facebook fans too.

Tips that will cost you...

Some people are adamantly against spending money to promote a Facebook page. However, if it drives more business to your company, you may want to invest in the following ideas.

  1. Fiverr. This market place is a great starting point because it will only cost you $5.00! You can pay someone to promote your page to their friends and hopefully gain a few more likes in the process. There are all sorts of other random things you can pay people to do- from promoting a status to designing a facebook cover photo.
  2. Run a Facebook ad campaign. For about $50.00, you can get Facebook to run sponsored ads that will target friends of friends, and hopefully build your base to that critical 1000 like threshold.

Advanced customizations...

There are companies that can help you customize your Facebook page for more marketability. For example you can have a hidden part of your page that only reveals when someone likes it. This way, you compel people to check you out in exchange for a newsletter, coupon, or recipe.

You can also hire consultants who will help you get your fans more engaged with your page through promotions and contests.

Finally, there are special coding customizations that allow you to "pimp" out your page so it stands out from the others. Here is a crazy coder's resource.

How many likes do you have on your Facebook page?

See results

Once you hit the 1000 mark, your fan base should be a bit easier to grow. Remember, the more engaging and epic your content, the more likely other people will share it. Good luck!


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)