Follow Twitter Trends to Get More Reads And Retweets of Your Content

Twitter lists current trends on its network throughout the day and it is a feature that you can use to get more reads and Retweets of your posted content. The topics can change throughout the day and can also be filtered for a specific country. You can even select a state within the US to see its specific trends. By following Twitter's popular topics, you can spotlight your content on the social media network.

A certain topic is “trending” on Twitter, when it receives a higher proportion of Tweets and Retweets than other topics; there is more attention than usual for the topic within the network. The current trends are as listed in a box to the side of your Twitter community feed or under the #Discover section.

Some trends are funny and specific, such as #iReallyCantStandWhen. Any Tweet that embeds this phrase is part of the movement on the network. Other popular tags appear in response or anticipation to a major news story. Today, Batman is trending for the US on Twitter, given that the movie release is tomorrow.

Popular topics may differ between countries and within the US states. While I live in Canada, I have my trends box set to United States as many of my followers live there. Twitter automatically sets your country to the residence listed on your profile; you can modify by pressing the Change button at the top of the box.

Get your online content noticed on Twitter by making use of the Twitter tool. While you may already get Retweets of your messages, you can elevate the number of reads by targeting at least one Tweet each day to a trend.

Be cautious though and do not over-indulge in the current topics as they may not appeal to your Followers or may appear out of character on your feed. You do not want to risk alienating your Followers on the social media network.

Many Twitter users are interested in the popular topics as they want to stay in the loop or be one of the first to hear about news. To find what is written on the topic, enter the word or phrase into the Search box at the top of the page. Your content could soon appear on the feed too!

If you are an online writer or have a website to market, use the Trends to draw attention to your work. Figure out how your articles could fit within the topics. Sometimes you have to be creative to find a tie!

If, for example, Batman is trending and you have not written an article on the movie, try finding a tie by connecting to that movie you wrote about last week. Your Tweet could look like this:

While #Batman is set to premiere tomorrow, I know another movie that’ll get you wanting superheroes: <insert your link here>

Does following Twitter Trends really get your content more reads and Retweets? In my experience, the answer is yes. While I generally get around five clicks of content embedded within my Tweets (as per Buffer statistics), I have been able to double those numbers within about ten minutes for Tweets that relate to the topics listed in the box at the side of my feed.

Head to where the “popular kids” are playing and get in on the Twitter Trends. Try targeting one Tweet per day to a trend and see how it works for you. Now let’s get back to the social media circuit!