ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Free SEO Tools for Your Site

Updated on August 23, 2011

Peer Reviews & More

I'm going through the process of building web site. I'm at the point where I've got a lot of material published but I know there are some things that could make it better. There are search engine tweaks that could bring more traffic or I could focus on content tweaks that could keep the people. I had a choice at this point. Use search engine tools to bring in a few more visitors or making it user ready to keep the visitors I had right now.

Clearly search engine optimization is important to bring a site new traffic but it is the people who return and link to your site that will make you a great long term success. After all if you have good content, people link to it as a reference on the subject matter. This link is a vote those users that the information is good. This vote is seen by search engines as validation that a web site has good content.

So how do you accomplish that 'look and feel' check before 'exposing' your content to the end users and risk poor marks for such things as poor grammar, spelling mistakes or poor format? Worse yet get labeled as useless. You may never recover! I decided was to ask for a review by my site creation peers.

PEO - People Engine Optimization?

While it is important for Search Engines to capture the essence of your site, it is also important for people to be able to read it. In addition to links, search engines also look at the behavior of a person when they are on a site to register the value of the content. Sure you can trick the search engines for a while with optimization tweaks but sooner or later, with little content it will become clear even to the search engines that you do not have a great deal to offer. I think the term is bounce, where a person lands on a page and then moves on without digging for more content. If your bounce rate is too high it suggestions lower quality to a reader.

Taking the Risk

So here's what I did, I posted to a forum of users who use the same site building tools that I do, to review my site for content and flow of ideas. My site is about staffing and recruiting, so I was sure there were not too many people who knew the topic. What they could do is give me a fresh eye and let me know if the site read well and made some sense. This was a big risk because you are putting yourself out there. I figured the only way that I was going to make myself a better site was to solicit other opinions.

The Result

I got 6 or 7 responses and all were helpful in their own way. I had a couple that pointed out grammatical and spelling errors, a couple that pointed out a broken link and another that suggested I reorder my navigation bar. Those are cosmetic issues and I appreciated the time and effort. The was one response that was particularly helpful. This wonderful person took the time to read my site and provide me with some valuable feedback. She had read my site and thought the content was good. The problem was, she was not sure what my value proposition was or her term was my pre-sell proposition.

Well this threw me for a loop as I had thought I'd fixed that problem. It opened my eyes and after I got through with being defensive, I took a third look and I could see that it may confuse some people. I'm now working on revision 14 or 15 of my first page but the critique is helpful ( if you can stomach to hear the truth). In addition, I was given a couple of suggestions on how to add some revenue generation capability. Together that will make me a better web copy writer and in the end bring more traffic and make me more money.


Staffing and Recruiting Essentials Home Page
Staffing and Recruiting Essentials Home Page

What's Next?

Well anyone who wants to join the fun, can look at my site and help me optimize for people use. My site is now 5 months old and getting better because of the help and input of others. Soon I'll start to publicize it to my target audience and I'll owe a debt to all the people who helped me by reviewing the content. In return, I spend time on the forum where others ask for assistance and do what I can to help.  While I don't help the people who help me, I do help others.  Hopefully it balances out the karma! 

So anyone who has ideas on how to improve the quality or monetization, please feel free to fire away. If you are making a web site, I have some suggestions;

  • Find a forum or common group where you can find peers to help and assist you in your web development.  (For instance, the forum for hub pages helps writers develop their style and skills in writing Hub pages!)
  • Don't forget that ultimately people need to read your material so when the search engines find you and the bring the people, they will stay and buy from you!
  • The search engines will bring the traffic but it is the people engine that will make your site go and go and go. 
  • You need to give to get so make sure if someone assists you, remember that and assist others as you have been assisted. 


Comments

    0 of 8192 characters used
    Post Comment

    • Tom T profile imageAUTHOR

      Tom T 

      9 years ago from Orange County, CA

      Thank you for your comment. I am interested in my readers but I could not have accomplished what I did without the help and support of the people in the forums who gave me tips, feedback and told me the truth, even if it was not good. Good luck with your site and please ask if you ever have questions when you decide to start looking at building your site. I have a few lessons that at some point I'm going to put into a hub. For now I just pass them along.

    • Army Infantry Mom profile image

      Army Infantry Mom 

      9 years ago

      I think your site will do really good. Alot of sites I know doesnt do well because the webmaster designs it for his or her liking and needs.,..it appears as if you are sincerly intrested in your readers and what they are looking for. I'd love to check out your site, I to am working on a new site and I know its not an easy task.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)