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G00gle

Updated on June 9, 2011

How does G00gle do it?

How has G00gle become the monolithic de facto leader in Internet Search Engine technology? Let us look at what might have happened.

It all started on the campus of Stanford University. Two Computer Science grad students, Larry Throckmorton and Sergei Grin (not their real names - HubPages doesn't pay well enough to defend against lawsuits), happily studied their days away in the California sunshine. Like any other grad students, they wrote papers, derived equations, programmed simulations, and groveled for their advisers. This was back in the early days of what we now call the Internet. People were browsing, sure, but web site selections were somewhat limited. A web surfer looking for, perhaps, a mechanical pencil, found precious few choices. G00gle, Yahoo, and Bing did not yet exist.

Larry and Sergei, along with most Stanford University Computer Science grad students, pretty much had the entire Internet stored in their heads. They knew that pet food was available at Pets.com (but not for long). They were familiar with the fledgling site called Amazon.com, and they were blissfully unaware of the looming glut of squatter sites such as free-vehicle-info.com. They could actually write HTML using Windows Notepad or even Linux vi. As sometimes happens, Larry and Sergei found themselves talking to other humans who were not part of the Stanford University Computer Science graduate school. These so-called 'normal' people soon realized that Larry and Sergei possessed a unique gift for navigating the Internet. The two friends became the center of attention at parties and coffee shops. This may seem hard to believe, but it's true; sometimes they actually did get invited to parties. Anyway, Larry and Sergei were happy to share their encyclopedic knowledge of web sites with friends, baristas, Liberal Arts co-eds, and anyone else who would talk to them. Life was good.

Larry and Sergei had achieved 1980s rock-star status, without the money and big hair. They realized that their time was being consumed with helping people find stuff online. They also realized, to their horror, that web sites were proliferating to such an extent that even their Stanford University Computer Science graduate-trained minds were unable to keep up. Sergei suggested that they formalize their mental database and store the information on a computer. Larry realized, to his horror, that doing so might reduce the number of parties he would get invited to, but he agreed to help his friend with the ambitious project. Their work was a dismal failure because Windows Notepad kept crashing on them.

Read between the lines; you can see the tiny seeds of G00gle germinating.

Try to find this on G00gle, just try.
Try to find this on G00gle, just try.
Gratuitous use of the word G00gle
Gratuitous use of the word G00gle
Gratuitous reference to Hal Licino
Gratuitous reference to Hal Licino

G00gle is born

After abandoning Notepad for Wordpad, they managed to create a useful list of web sites that was the envy of everyone else in the Stanford University Computer Science Department. A new problem arose. Larry realized, to his horror, that the list of sites was randomly arranged. Anyone using the list would have no clue which sites were ranked higher. A new approach was necessary. One evening, after a particularly long party, he came up with a dynamic ranking system that promised to make the web accessible even to people outside the Stanford University Computer Science Department. With great excitement he demonstrated his algorithm to Sergei. Sergei recognized the commercial potential of the algorithm and immediately decided on a name for Larry's work; Throckmorton Rank. Larry was flattered, but fortunately a Liberal Arts co-ed sitting nearby pointed out that the name made almost but not quite no sense at all. She suggested naming the system after Larry's 1960s haircut. After a polite exchange of ideas, but not phone numbers, the name "Page Rank" was born.

Larry and Sergei formalized their algorithm and wrote a really cool research paper that almost no one can understand, but has since become the basis for about 1 zillion SEO companies. Even the less reputable SEO companies use it. While casting about for a name for their new company, Sergei happened to notice that his student loans were coming due. "That's a big number", he thought to himself as he picked himself up off the floor. Thus, the company called G00gle was born.

Having an algorithm, a catchy name, and huge student loans coming due, Larry and Sergei needed only to create a web site to bring their dream to fruition. Being accomplished students in the Stanford University Computer Science Department, they knew they were incapable of the creative right-brained thinking necessary to build an attractive web page. They obviously needed to find external help. They did what any start-up would do; they hired a junior-high school student to create the G00gle home page. And that page has persisted to this very day.

Disclaimer: SEO companies are wonderful and exist only to serve the public good.

Google can see me when I sleep

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    • nicomp profile image
      Author

      nicomp really 3 years ago from Ohio, USA

      81K page views and 61 votes on the poll. Sigh!

    • profile image

      Larry 4 years ago

      This screed is horribly insipid and I have instructued our computers to actively ignore it. Good luck in the future.

    • nicomp profile image
      Author

      nicomp really 5 years ago from Ohio, USA

      more people need to vote.

    • nicomp profile image
      Author

      nicomp really 5 years ago from Ohio, USA

      @g00: Not at all.

    • profile image

      narender sharma.lic abhor. 6 years ago

      himmat rakh.

    • nicomp profile image
      Author

      nicomp really 6 years ago from Ohio, USA

      @reader: I agree!

    • profile image

      reader 6 years ago

      A wonderful treatise

    • nicomp profile image
      Author

      nicomp really 6 years ago from Ohio, USA

      @higor ribeiro*-* : Thanks for stopping by!

    • profile image

      higor ribeiro*-* 6 years ago

      kkkkkkkkkkkkkkkkkk

    • nicomp profile image
      Author

      nicomp really 6 years ago from Ohio, USA

      @vicky : Indeed!

    • profile image

      vicky 6 years ago

      beh...........beh..............

    • myi4u profile image

      myi4u 6 years ago from United Kingdom

      These people really make things easier for users and it literally changes the world of internet. Great hub!

    • nicomp profile image
      Author

      nicomp really 6 years ago from Ohio, USA

      @howcurecancer : SO did i!

    • howcurecancer profile image

      Elena@LessIsHealthy 6 years ago

      I hit the useful button.

    • profile image

      saba ali 6 years ago

      Nothing is impossible in this world.

    • Mark Ewbie profile image

      Mark Ewbie 7 years ago from Euroland

      I like it, thanks.

    • Austinstar profile image

      Lela 7 years ago from Somewhere in the universe

      Google is long for God!

    • nicomp profile image
      Author

      nicomp really 7 years ago from Ohio, USA

      @stuff4you: I agree. All hail G00gle!

    • stuff4you profile image

      stuff4you 7 years ago

      Google is all powerful and I'm glad it exists (not so much its all powerful status however)

    • compu-smart profile image

      Compu-Smart 7 years ago from London UK

      Very interesting read! Im such a fan of Google, and very proud to be!

    • nicomp profile image
      Author

      nicomp really 7 years ago from Ohio, USA

      @The Old Firm: I still love you.

    • The Old Firm profile image

      The Old Firm 7 years ago from Waikato/Bay Of Plenty, New Zealand

      Urbane myth - a socialite with a lisp?

    • nicomp profile image
      Author

      nicomp really 7 years ago from Ohio, USA

      @Hal Licino: It's better than a backlink. ;)

    • Hal Licino profile image

      Hal Licino 7 years ago from Toronto

      Yeah, gratuitous reference my big dimpled cellulite-riddled butt! You opened up your sardine can right on my face! :)

    • 50 Caliber profile image

      50 Caliber 7 years ago from Arizona

      What Tom said..... roflmao.

      Thanks for the insight, none the less, I have learned something today.

    • Tom Whitworth profile image

      Tom Whitworth 7 years ago from Moundsville, WV

      I finally realized where g00gle came from. I really had no clue. I guess you could call me clueless, but i really don't give a shit.

    • nicomp profile image
      Author

      nicomp really 7 years ago from Ohio, USA

      @psychicdog.net: perhaps it's become an urban myth?

    • psychicdog.net profile image

      psychicdog.net 7 years ago

      This story sounds really familiar but thnxs for reminding us to wear our tin foil hats.

    • dusanotes profile image

      dusanotes 7 years ago from Windermere, FL

      Thanks, nycomp, for that intelligent and very informative Hub. Don White