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Google Apis of Advertising related Products and Applications

Updated on September 18, 2011

Introduction

In this Article, I'm publishing list and details about all those Google apis which are related to advertising, AD products and AD applications in one or another way. Advertising is the topmost source of revenue on Internet and Google is holding the leadership position in that. Therefore, I think this article will add some more information in your knowledge bank.

Google Adsense API

Google Adsense is the most popular and trusted name in the world of internet advertising and holds a very big list of publishers who are using to display ads on their sites, blogs or via other Application Interfaces. You can generate revenue for you and also your users via placing their small snippet of code on your website and everything will be served automatically in a programmed manner.

Official Google Page for Developers : http://code.google.com/apis/adsense/

List of all products and APIs Falling in this Category

(click column header to sort results)
Product No.  
Product Name  
1
Google AdSense API
2
AdSense for Mobile Applications (Labs)
3
AdMob
4
Google AdWords API
5
AdSense for Ajax
6
AdSense for Search Ads Only
7
Google Analytics
8
Google Analytics for Mobile (Labs)
9
Google Custom Search API
10
Google's DoubleClick for Advertisers
11
Google's DoubleClick for Publishers (Labs)
12
Google Interactive Media Ads (Labs)

AdSense for Mobile Applications (Labs)

Adsense for mobile applications can be considered as a Adsense extension developed by Google in order to serve relevant ads in mobile (Basically iOS and Android) based applications or websites. Network of mobile users grown very fast in the past decade, So, there is no reason for Google to ignore this technology.

Official Google Page for Developers : http://code.google.com/mobile/ads

AdMob

AdMob is an another Cellphone (Mobile) advertising technology which was acquired by Google recently and you can use it to monetize your application via tapping into AdMob's network of Advertisers.

Official Google Page for Developers : http://www.admob.com/

Google AdWords API

Google Adwords is the core of Google Adsense as because most of the ads displayed via Google adsense on publishers websites are generated from Google Adwords tool. Advertisers can easily create and promote their products and services with negligible human interface (It's all automatic). Publishers are using this tool to publish some useful information on web which are search by large percent of internet users on 'Google Search'.

Official Google Page for Developers : http://code.google.com/apis/adwords/

AdSense for Ajax

Adsense for Ajax is another Google product that allows developers to place dynamic Google ads on website which uses the ajax technology to serve content to it's visitors. With this technology visitors of such website can browse its content on a single page without wasting their time in loading another page.

Official Google Page for Developers : http://code.google.com/apis/afa/

AdSense for Search Ads Only

Adsense for search ads only is the technology developed by Google to serve adsense ads in search engine type applications (Which are built either for a particular website or for network). Well, Google itself is a search engine and is holding the top position on internet due to that only therefore, deducted the percentage share of publishers revenue in this case to maintain it's leadership.

Official Google Page for Developers :http://code.google.com/apis/afs-ads-only/

Google Analytics

You can use this google products to track ads, revenue and can manage other tasks in fully organized and statistical based manner.

Official Google Page for Developers : http://code.google.com/apis/analytics/


Google Analytics for Mobile (Labs)

This is an extension of Google Analytics to track ads in mobile applications.

Official Google Page for Developers : http://code.google.com/mobile/analytics


Google Custom Search API

Custom search engine provided officially via Google to insert search functionality on our own single or multiple website.

Official Google Page for Developers : http://code.google.com/apis/customsearch/


Google's DoubleClick for Advertisers

Build applications to manage your DFA account. - As stated in Google documentation.

Official Google Page for Developers : http://code.google.com/apis/dfa/

Google's DoubleClick for Publishers (Labs)

Build applications that interact directly with Google's next-generation display advertising platform. - As stated in Google Documentation.

Official Google Page for Developers : http://code.google.com/apis/dfp/

Google Interactive Media Ads (Labs)

Google Interactive Media Ads allows publishers and advertisers to display and generate multimedia ads like video, audio and game content.

Official Google Page for Developers : http://code.google.com/apis/ima/

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