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Google Gives Mobile Search a Boost

Updated on April 18, 2013

Updates for Mobile Search

Google unveils two new updates for mobile users.
Google unveils two new updates for mobile users. | Source

Google Update

Google just made it easier for mobile users to find the content they want on your website. Provided, that is, that your business has a strong SEO strategy. Expandable site links and Quick View cards in mobile search are two updates the leading search engine unveiled in a post this week.

According to the post on Google's Inside Search blog, the updates help mobile users to more quickly access web pages. "When you're searching for information on the go, speed matters," software engineers Hiroshi Mizuno and Alex Fischer write.

Update One: Expandable Site Links

The new expandable site links on the Google search engine results page (SERP) reduces the number of steps a user must take to access a page within a website.

When a user wants to access a certain page, he or she no longer has to click a website home page first to reach that page. The mobile user can simply click the page link under that website title on the SERP.

The update affects most people with a business website. The emphasis on web page title tags is more crucial than ever. If your page titles have confusing wording, users are not likely to click through to the pages, and your company could miss a views or potential sale.

In addition, the update provides your business site the opportunity to increase its rank on the SERP. You can boost SEO strength of a page if you match at least one keyword in the title to keywords used in the body text of the page. Google compares the page title with its content to help determine your site placement on SERPs.

How the Changes Appear on Smartphone Screen

Expandable site links is top / Quick view card is at bottom of print screen from Google Inside Search blog.
Expandable site links is top / Quick view card is at bottom of print screen from Google Inside Search blog. | Source

Update Two: Quick View Cards

The second mobile update is the Quick view card. The cards currently apply only to Wikipedia articles in English language searches. A card appears as a blue button that's linked to a Wikipedia entry. Clicking the button brings up the Wikipedia page on the mobile screen.

According to the blog post, "quick view is an experimental project" and, in addition to Wikipedia, Google plans to expand the cards to other sites. You can submit your website for the trial using the trial sign-up form. By taking part in the project, your business has the opportunity to quickly provide page content to potential consumers.

As the average consumer turns more to mobile devices rather than desktop computers for online shopping, the mobile search updates are likely to continue to roll out. Plan now to optimize your site for mobile customers.

Do You...? A Voter Poll

Do you search Google by mobile device?

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    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      5 years ago from British Columbia, Canada

      Thank-you so much for the support, Vinaya, Rebecca, and Jackie! Great to see you all!!

    • Vinaya Ghimire profile image

      Vinaya Ghimire 

      5 years ago from Nepal

      Christy, your knowledge on technological know-how is very impressive. Thanks for sharing your expertise.

    • rebeccamealey profile image

      Rebecca Mealey 

      5 years ago from Northeastern Georgia, USA

      High tech stuff greatly appreciated, you are so good at keeping us abreast of all the "newfangledness". Thanks Christy!

    • Jackie Lynnley profile image

      Jackie Lynnley 

      5 years ago from The Beautiful South

      Like billy I am old and set in my ways, lol, but you do always seem so smart about these things! ^

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      5 years ago from British Columbia, Canada


    • My Cook Book profile image

      Dil Vil 

      5 years ago from India

      Hello Christy, this is a good hub and you have written the same very well. Thank for the share.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      5 years ago from British Columbia, Canada

      Thanks Bill for the feedback. I am glad my information is easy to understand. Mobile users are certainly a growing customer base! Appreciate the comment.

    • billybuc profile image

      Bill Holland 

      5 years ago from Olympia, WA

      This doesn't apply to me. I don't use my phone for online stuff. However, you are so good at giving information about new technological advancements. You write in a way that is easily understandable even for me, and I am basically braindead when it comes to this subject. Well done, Christy.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      5 years ago from British Columbia, Canada

      Thanks, Joe! Great to be able to share here as I come across information. Take care

    • hawaiianodysseus profile image

      Hawaiian Odysseus 

      5 years ago from Southeast Washington state

      Hi, Christy! I'm impressed with how effectively you keep up with the latest high tech advancements. Thank you for bringing us all up to speed in a non-intimidating reader-friendly style. Aloha, my friend!



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