ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Importance of never Quitting the SEO Work

Updated on March 9, 2018
Luke Zelleke profile image

Liku "Luke" Zelleke is a writer, editor, and Digital Marketing Manager at Website Content Writers. He has a deep passion for writing.

SEO - non-stop part of online work
SEO - non-stop part of online work

Most people think that when they hear stories of web site owners that have struck it rich and have a passive income of thousands think that it is all easy work that can be done once, part-time and left alone. But what the owners of the sites do not advertize is the amount of effort and time that has been put into the sites. Without search engine optimization (SEO) a website is nothing. And SEO needs a lot of work!

What is it?

SEO is the ‘tweaking’ that is done to make a web page as visible as possible to search engines, usually the most popular of them – Google. A little bit here and a little bit there is done to keep pushing the pages’ ranks to the top of the search results pages. This will allow more people to click on the links and hence go and visit the web page.

Why not to Quit1

So, what happens when the page has reached the top of the results page? Well, the only way left is downwards. And that is exactly where it will go, page 2 then page 5 and so on until it is lost deep in the results. UNLESS the number one position is maintained; and the only way to do that is to keep on working on modifying the SEO techniques that made the page climb the list in the first place. A good SEO professional will immediately start looking for the weaknesses in his or her page and compare it to the competitors’ strengths to find out and correct the problems. The most important thing not to forget here is the fact that right now there are billions of web pages and thousands of them being created every day. Sooner or later the numbers game will have the upper hand and bring down even the highest ranking page. It is quick improvement on SEO techniques that will keep a page floating at the top.

Another reason to keep working on SEO is the mere fact that the administrator must always keep in mind that technology will shift rapidly and that what is the ‘in’ thing might find it either outdated and useless or outright no longer allowed, leading to being banned from indexes. A good example for the former is the usage of tags that would drive rankings high with good keywords while for the latter ‘keyword stuffing’ is a good one: there was a time when pages used to reach the top of the search lists with only a few keywords written a thousand times over. That is a sure way of getting black listed by Google nowadays.

One final reason to make sure that SEO is an ongoing process is the mere fact that when there are too many cheaters out there search engines make sure they penalize them by completely rewriting their algorithms2. Until the dust settles and the real content starts to float back to the top there is a lot of confusion and SEO work that needs to be done to adapt to the new algorithm, if for nothing else.

SEO is a full time, non-stop job.

1 – Optimum 7:


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)